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Research Design Assignment 4 Notes and Instructions MNG10720 Associate Professor Martin Young Unit Assessor XXXXXXXXXX 1 Assignment 4: Research Project Report Due: Week 12 – Friday 25th May 2018...

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Research Design
Assignment 4 Notes and Instructions
Associate Professor Martin Young
Unit Assesso
Assignment 4: Research Project Report
Due: Week 12 – Friday 25th May 2018
Length: 1500 words (+/- 10%)
Weighing: 50%
Format: Report
Mainly Topics 4-9, but also includes some elements discussed in Topic 2 (ethical considerations and problem statement/objectives)
Late submissions
Late submission will lose 5% per day
Assignment extensions need to be applied for via special consideration procedures
These are now eforms submitted via ‘My Enrolment’
For details on special consideration visit http:
Assignment overview
You are required to prepare a report that will set out how you will go about answering the research question developed in Assignment 2.
The report will map out a research design - techniques you will use to convincingly address the research question.
Your report will describe and justify the decisions you have made for your research design, data collection methods, sample selection, ethical considerations and data analysis techniques.
The proposal report also involves the development of a Qualtrics survey which you need to design and include whether you choose to develop a qualitative, quantitative, or mixed method of survey and/or interview questions.
Assignment text
    Your research proposal should address the following criteria (and use these headings in your Research Project Report):
1. Problem Statement and Research Objectives – state your problem statement and research objectives at the start of your research proposal report so your lecturer can refer to these when reviewing your proposal.
Use the feedback from assignment 2 to improve these
A problem statement is a concise statement of the purpose of your study – be specific
Grammar and expression heavily scrutinised here
To find the sub objectives you need to identify the steps required to fulfill your problem statement
Use instruction words like describe, examine, explore…
Should reflect the scope of the project – geographic, temporal, demographic
Make sure that the sub objectives are relevant to solve the overall ‘problem’
Tips for problem statement and research objectives
Assignment text
2. Research design – explain and justify the methodological approach you propose to guide your research proposal using relevant literature.
Tips for the research design section
Provide a
ief discussion of research design at the 3 levels
Core function (pure vs applied research)
Information requirements (exploratory, descriptive, explanatory research etc)
Methodology (quantitative, qualitative or mixed methods research)
Good papers do justify their design choices with appropriate academic references
Assignment text
3. Data Collection Methods – explain and justify the methods you propose for data collection and data management using relevant literature.
Tips for the data collection methods section
You may compare/contrast your selected methods with other methods that you did not select for your research project (explain why) by discussing the advantages and disadvantages of the different methods available
Based on this discussion, explain and justify the particular data collection methods/techniques that you selected to apply in your research project
Make sure to support your explanation/justification with evidence from the academic literature using appropriate academic references (e.g. research methodology books and/or academic journal articles)
Remember, if your choose a mixed methods approach for A3 and use Qualtrics you can use other methods in addition to this, if you wish, and it fits with your problem statement/objectives, e.g. observation)
Tips for the data collection methods section
Methods commonly used for quantitative research include:
Surveys (household, street/intercept, telephone, mail, on-site, we
e-surveys, captive group, organisation)
Structured interviews
Longitudinal studies
Case studies
Methods commonly used for qualitative research include:
In-depth interviews
Participant observation
Focus groups
Case studies
Content Analysis
Assignment text
4. Qualtrics Survey – design and include your Qualtrics survey and/or interview format and explain and justify the questions and style of questions you use with respect to collecting appropriate data to address your objectives.
Tips for the Qualtrics survey section
Include your Qualtrics questionnaire as an Appendix in your Assignment 3 (export it into Word from Qualtrics)
In this section in the body of your assignment, you need to explain and justify why you use particular types of questions in order to address your problem statement and objectives, such as:
Open-ended vs closed/pre-coded questions
Poll questions
Multiple choice questions
Ranking questions
Fill in the blanks
Rating scales
Filter questions
Justify your choice with reference to the levels of measurement (i.e. nominal, ordinal, interval and ration)
Assignment text
5. Sample Selection – explain and justify the sample selection process relevant to your research proposal.
Tips for the sample selection section
In the sampling section you must:
State whether you are using probability or non-probability sampling
Justify this choice using appropriate references
You should explain explicitly why your selected sampling techniques are suitable for your study
Good idea to include a paragraph on the sampling procedures that could be applied to your study – noting their advantages and disadvantages
Then na
ow down to the ones you have selected and justify your choice with a reference or two
E.g. Neuman XXXXXXXXXXstated that stratified sampling was appropriate under such and such circumstances, therefore stratified sampling has been selected for the present study…
Tips for the sample selection section
Specifically, you need to address:
What is your research population
What is your target population
What is your sampling procedure (simple random, stratified, convenience, purposive etc.)
How big will your sample be?
For your quantitative sample, I will expect a number based on, for example, Neuman’s guidelines (see Power Point slides from Topic 7)
For your qualitative sample, while you can estimate an approximate number, it is sufficient to justify your sample size here refe
ing to the point of saturation
Assignment text
6. Data Analysis Techniques – explain and justify how you would propose to analyse and present the data collected.
Tips for the data analysis techniques section
You should discuss:
What forms of analysis you will apply to your data (univariate, bivariate – frequency counts, central tendency, scatterplots etc.)
You are advised to explain which variables will be subject of univariate analysis and which will be bivariate.
How you will present your analysed data (e.g. frequency tables, bar graphs, pie charts etc.)
Justify your choices – e.g. ‘frequency tables are suitable for presenting nominal data’ (Smith, 1999, p. 45)
Remember to explain/justify data analysis of both your survey and your interviews
Assignment text
7. Ethical Considerations – explain how you would consider the ethical issues associated with the research proposal.
Tips for the Ethical Considerations Section
Briefly outline how your project will be ethically conducted:
How you will obtain informed consent
The risks to participants in your study, and how you will protect them from those risks (mostly to do with privacy)
How the anonymity of participants will be maintained
How will collected data be reported and stored?
Assignment Text
8. Provide a reference list (Harvard) for any reference sources you use to justify your final research proposal.
Good papers include a variety of academic references to justify decisions made in relation to the research proposal (A3 required 5 references, so I would propose that 5 is the minimum for A4 as well – however, HDs and Ds may require more references than this)
Marking Criteria
Your Assignment 3 will be marked based on the following criteria
    Criteria    Marks %
    Research design    20
    Data collection methods    20
    Qualtrics survey    10
    Sample selection    10
    Ethical considerations    10
    Proposed data analysis techniques    10
    Presentation and clarity of the report    10
    Referencing quality and list    10
    Total % marks    100
Format of Assignment 3
Cover page
Title Page
Problem Statement and Research Objectives
Research Design
Data Collection Methods
Qualtrics Survey explanation
Sample Selection
Ethical Considerations
Data Analysis Techniques
Reference List
Qualtrics Questionnaire
Word limit and assignment sections
The cover sheet, title page, reference list, and appendices are not included in the 1500 word limit
The following 7 sections are included in the 1500 word limit: Problem Statement and Research Objectives, Research Design, Data Collection Methods, Qualtrics Survey, Sample Selection, Ethical Considerations, and Data Analysis Techniques
Use headings co
esponding with the required sections above within your assignment
It is up to you whether you would like to number your sections or not (1, 2, 3 etc. – 1.1, 1.2, 1.3 etc. if you use subsections) but it is a useful tool
Physical presentation
Double spaced
At least 2.5 cm margins
Insert page numbers
Use 3rd person (instead of writing ‘I’, refer to yourself as ‘the researcher’ or similar term)
More details of in UIG
Reference Style: Harvard
The required reference style for this unit is the Harvard style
Click on the ‘Topic 3’ folder and upload the referencing chapter from Summers and Smith’s XXXXXXXXXXCommunication Skills Handbook
It provides you with examples and everything you need to know about the Harvard referencing style
Make sure that your referencing is consistent
Final notes
Focus on the marking criteria of the assignment – this is your guide to ensure that you have included all necessary elements into the assignment that you will be marked on
Start early – last minute assignments written the night before the due date seldom obtain a high grade
Answered Same Day May 21, 2020 MNG10720 Southern Cross University


Akansha answered on May 25 2020
132 Votes
Research Design
Unit Code
Professor’s Name
Problem Statement and Research Objectives    3
Research Design    3
Data Collection    4
Qualtrics Survey    5
Sampling    5
Data Analysis    6
Ethical Considerations    6
References    7
Appendix    8
Qualtrics survey    8
Problem Statement and Research Objectives
This study is based on the restaurant E-Pellicci which is a Latin cuisine restaurant based in London since two centuries (Srimuk and Choibamroo, 2015). It has identified the need to
ing changes in the pattern of its services and food to address the changing demographics and demands of the customers and competition in the market. For this purpose, the study will aim to identify the factors that contribute to positive customer satisfaction in case of the restaurant E-Pellicci, London. The research objectives of the study can be mentioned as below:
· To identify the factors that boost the customer satisfaction level at E-Pellicci
· To identify the changing demands and selections of the customers (S. SHYLAJA and C. EAHAMBARAM, 2011)
· To examine the effect of demographic variables on the changing demands in the market
· To help E-Pellicci in decision making process and formulating practices which would increase customer satisfaction and increase its base of loyal customers to make sure the profitability of the business goes up.
Research Design
This research will be an applied research as it is based on research objectives of identifying the factors contributing to customer satisfaction in E Pellicci. Applied research is a study which has an end purpose in mind before starting the survey (DR.K.VANITHA, 2012). It is not exploratory in nature. Whereas, pure research is the one which is based on the interest of an individual to learn about something or curiosity to know something. Pure research is the one which is done without any purpose or objective of the research in mind or end use for any organization or so. It forms a base for future researchers. It is also known as a basic or fundamental research and is investigative by character (Schouten et al., 2013). It is used by the marketing and business experts to identify the problem areas. Further, there are two kinds of studies i.e. exploratory and descriptive studies. Exploratory research aims to investigate new arenas of research and does not necessarily just collect data from various resources to conclude the study. The researchers explore new concepts and models for new areas of research in exploratory studies. Descriptive study describes the phenomena or variables by collecting information from the population. This study tends to be descriptive study as it will be explaining the variables affecting customer satisfaction of the restaurant and new upcoming trends of hotel industry for future research. This study is quantitative research by design as opposed to qualitative research. It will include a large number of respondents for the study. The data collected will be expressed further into number format and statistical tools applied thereby for making inferences (Punch, 2014). Qualitative study is a study where the data collected cannot be quantified or expressed in statistical format and the number of respondents included is small. It aims to draw inferences from the quality of the information collected from the subject of research such as interview transcripts, audio, video recordings, notes etc.
Data Collection
The data is collected through a systematic process and proper method designed for the purpose. It represents data gathering and measuring the data according to the purpose of the study. There are two kinds of sources which can be used for the study. This study is going to be based on the primary source of data which will be the customers of the restaurant E Pellicci. Primary source represents that individual or object which has not been utilized for any other research to study. Whereas, the secondary source of data consists of verified resources like journals, website contents, articles, publications, books etc. (Denscombe, 2014) These sources are authentic and reliable in nature. But according to the purpose of this study,...

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