Student Assessment Workbook
BSBMKG501
Identify and Evaluate Marketing Opportunities
Student Full Name:
Student ID:
Date Submitted:
Assessment Information
Welcome to your Student Assessment Workbook for BSBMKG501 Identify and Evaluate Marketing Opportunities.
This Student Assessment Workbook is where you will write all your responses for the knowledge questions and simulation tasks. Please refer to the Student Assessment Guide for more information.
This assessment has the following two events:
Assessment Event 1 – Knowledge Questions:
There are three questions that will provide us with evidence of your general knowledge of legislative requirements in marketing operations, principles of marketing and marketing mix, and statistical techniques to evaluate marketing opportunities.
Assessment Event 2 – Simulation: Emu Fitness
You will complete a number of tasks that will provide us with evidence of your skills with reviewing then planning the implementation of marketing opportunities within the fitness industry. These tasks will be based on your role as a Marketing Specialist in a simulation with an organisation called Emu Fitness that operates in the fitness and health sector.
To complete the Simulation, you will need to refer to the following resources:
Strategic Marketing Review
This document is used in Task 1.1 where you will review the cu
ent market and potential opportunities.
ROI and Cost Template
Excel template used in Task 2.3 where you will calculate the probable return on investment for each of your proposed marketing opportunity.
Please note that your responses for both assessment events can (where appropriate) use dot point format. See below an example of a dot point response and a full sentence response.
Dot point format
Presentation Plan includes the following:
outcomes
needs of the audience
context.
Full sentence format
When you are preparing for a presentation, there are a number of tasks that must be ca
ied out. These are listing the outcomes that you want to achieve, followed by the identification of the needs of your audience. When you have completed these two tasks you then check on the room that you will be conducting the presentation in.
To Achieve Competence
To be deemed competent for this unit, you will need to meet the following requirements:
complete all of the questions and tasks listed in the Student Assessment Workbook
meet all the requirements listed in this Student Assessment Guide
your responses to the questions and tasks must be relevant, accurate and specific
submit your completed Student Assessment Workbook to your Assessor within the set timeframes
your work must be in your own words
where you use an external source of information, you must provide citation.
Assessment Event 1 – Knowledge Questions
The information contained in this assessment event lists the questions that you will need to develop a written response. These questions are theoretical and provide evidence of your understanding of legislative requirements in marketing operations, principles of marketing and marketing mix, and statistical techniques to evaluate marketing opportunities.
Note you must answer these questions in your own words. Remember, you must get a satisfactory result with each question to be deemed satisfactory for the whole of Assessment Event 1.
Question 1
Outline key provisions of relevant legislation, codes of practice and national standards affecting marketing operations.
Write your response into the table:
Legislation/Codes/Standards
Summary of Key Provisions
Question 2
Explain principles of marketing and marketing mix.
Write your response into the table:
Principles
Explanation of the marketing mix
Industry-specific example
Product
Price
Promotion
Placement
Question 3
Describe statistical methods and techniques, including forecasting techniques, to evaluate marketing opportunities.
Write your response into the table:
Statistical techniques and methods
Industry-specific example
Assessment Event 2 – Emu Fitness Simulation
In this simulation, you will take the role of Marketing Specialist for a fitness and health organisation called Emu Fitness. In this role, you will show your skills in identifying, evaluating and taking advantage of marketing opportunities. You will undertake an analysis of the market data and information, review the characteristics and trends, and then assess the viability of changes to its cu
ent operations.
Task 1: Identify marketing opportunities
In this task, you will focus on an analysis of the external market in particular variables such as consumer interests, technology, competition etc. in an attempt to identify potential marketing opportunities.
1.1 Analyse information on market
Insert your responses into the table:
Macro Facts
Marketing Opportunities
Rationale
1.2 Research potential new markets
Insert your responses here:
1.3 Explore entrepreneurial approaches for their potential business application
Insert your responses here:
Task 2: Investigate marketing opportunities
In this task, you will review your two marketing opportunities for alignment with the organisations capability. This analysis will lead to an estimation of the return on investment and from this the development of a priorities matrix.
2.1 Analyse fit between marketing opportunities and organisational goals and capabilities
Insert your responses here:
2.2 Evaluate each opportunity to determine impact on business and customer base
Insert your responses here:
2.3 Determine probable return on investment
Insert your responses into the ROI and Costs Template Excel template which is a separate document provided to you by your Assessor, and attach a print output to your Student Assessment Workbook.
2.4 Determine potential competitors
Insert your responses here:
2.5 Describe and rank marketing opportunities
Insert your responses into the table below:
Opportunity Name
Fit with strategy?
Market Size
Potential
$
Investment needed
Capability of organisation?
Time to profit
Opportunity 1
Score [1-10]
(10 highest)
Opportunity 2
Score [1-10]
(10 highest)
Task 3: Evaluate required changes to cu
ent operations
In this task, you will develop strategies and resources to ensure that Emu Fitness can provide quality customer service to its cu
ent members which will take advantage of the planned marketing opportunities.
3.1 Identify and document changes and resources required for cu
ent operations
Insert your responses here:
3.2 Communicate viability of changes to cu
ent operations
Not required. You will be holding a meeting with two stakeholders. Please refer to your Student Assessment Workbook for detailed instructions.
3.3 Document newly identified report on marketing opportunities and required changes to
Upon the receipt of the feedback from the stakeholders, make the necessary adjustments to your earlier findings where necessary.
For Assessor Use Only
Task Outcome Sheets
The Outcome Sheet below is the assessment questions and tasks for each of the assessment events that the student is required to complete. Assessors, tick ‘S’ if the student achieved a satisfactory outcome for an assessment task and ‘NYS’ if the student does not meet these requirements. Also, you are required to write comments on the quality of this evidence under the ‘Comments’ column. For your judgement on the student’s overall performance, tick ‘Satisfactory’ if the student achieves a satisfactory outcome for all of the tasks or ‘Not-Yet-Satisfactory’.
Assessment Event 1 – Knowledge Questions
Assessment Event 1 Knowledge Questions
S
NYS
Comments
Question 1
Question 2
Question 3
The student’s performance for Assessment Event 1 is
□ Satisfactory
□ Not-Yet-Satisfactory
Assessor Signature:
Date:
Assessment Event 2 - Simulation
Assessment Event 2
S
NYS
Comments
Task 1:
Identify Marketing Opportunities
Sub Task 1.1
Sub Task 1.2
Sub Task 1.3
Task 2:
Investigate Marketing Opportunities
Sub Task 2.1
Sub Task 2.2
Sub Task 2.3
Sub Task 2.4
Sub Task 2.5
Task 3:
Evaluate Required Changes to Cu
ent Operations
Sub Task 3.1
Sub Task 3.2
Sub Task 3.3
The student’s overall performance is
□ Satisfactory
□ Not-Yet-Satisfactory
Assessor Signature:
Date:
Assessment Outcome Sheet
Student ID
Family Name
First Name
Course Code
Course Title
Unit Code
BSBMKG501
Unit Title
Identify and Evaluate Marketing Opportunities
Assessment Outcome
Assessor, please tick and date the student’s final outcome of this assessment:
Initial Submission
Date
Re-submission 1
Date
Re-submission 2
Date
☐ C
☐ NYC
___/___/____
☐ C
☐ NYC
___/___/____
☐ C
☐ NYC
___/___/____
Assessor’s Feedback
Assessor, please provide your comments on the student’s final outcome of this assessment:
Assessor Full Name
Signature
Date
Receipt of Student’s Assessment
Assessor, you must provide the completed copy of this receipt to the student as an evidence of submission of their assessment to you.
Student ID
Family Name
First Name
Course Code
Course Title
Unit Code
BSBMKG501
Unit Title
Identify and Evaluate Marketing Opportunities
Due Date
__/__/___
Date Received
__/__/___
Extension
Approved
Y ❒ N ❒
Date Approved
__/__/___
Initial Submission ❒
Re-submission 1 ❒
Re-submission 2 ❒
Assessor’s Signature
Assessment – BSBMKG501.V3
Student Assessment Guide
BSBMKG501
Identify and Evaluate Marketing Opportunities
Student Assessment Guide – BSBMKG501.V3
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