Ralph Knight creates a shoe company called Footin', which sells its shoes under that brand name. His company becomes a huge success when he signs an agreement with a legendary basketball player to...

Running Head: BUSINESS COMMUNICATION
Business Communication
Intellectual Property
Intellectual Property: In this case, the intellectual property is created in terms of copyright, because the Footin’ has created a jingle to market and sell its shoes. So, it is important for the company that it should copyright its jingle that would make it safe and secure from its competitors. The copyright is an intellectual property to the company, which is considered into an intangible and a valuable asset of the company (Gordon, 2011). With the copyright, Footin’ can be differentiated from the competitors and become a more significant
and of shoes (Sky Star) in the market. It is more important to protect the
and (Sky Star), because a legendary basketball player is associated with Sky Star
and, so it is also important for maintaining the image of the player.
Important Steps to Protect Intellectual Property: In addition to this, it can also be said that the Footin’ should use some most important steps, so the intellectual property can be protected. First, the company should make a confidential...