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Ralph Knight creates a shoe company called Footin', which sells its shoes under that brand name. His company becomes a huge success when he signs an agreement with a legendary basketball player to...

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Ralph Knight creates a shoe company called Footin', which sells its shoes under that brand name. His company becomes a huge success when he signs an agreement with a legendary basketball player to design and sell a new brand of Footin' shoes called Sky Star. Footin' even creates a jingle to help market and sell the shoes that goes: "My jumps are higher because I'm wearing Stars!" Identify the intellectual property that has been created. What are the most important steps to take to protect this intellectual property? Why are these significant?


Answered Same DayOct 24, 2019

Solution

David answered on Dec 27 2019
56 Votes
Running Head: BUSINESS COMMUNICATION
Business Communication
Intellectual Property
Intellectual Property: In this case, the intellectual property is created in terms of copyright, because the Footin’ has created a jingle to market and sell its shoes. So, it is important for the company that it should copyright its jingle that would make it safe and secure from its competitors. The copyright is an intellectual property to the company, which is considered into an intangible and a valuable asset of the company (Gordon, 2011). With the copyright, Footin’ can be differentiated from the competitors and become a more significant
and of shoes (Sky Star) in the market. It is more important to protect the
and (Sky Star), because a legendary basketball player is associated with Sky Star
and, so it is also important for maintaining the image of the player.
Important Steps to Protect Intellectual Property: In addition to this, it can also be said that the Footin’ should use some most important steps, so the intellectual property can be protected. First, the company should make a confidential...
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