Prompt: To complete the first step of this final project, you will submit a statement that...

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Prompt: To complete the first step of this final project, you will submit a statement that identifies the New Heritage Doll Company’s mission, vision, and values as presented in the case study. How might these two projects align with the company’s stated goals? In your statement, summarize the two capital investment options and consider the legal, ethical, and/or professional standards that may be relevant. To begin, you need to do the following:
II. Background B. Additionally, summarize the two capital investment options. Specifically, explain all legal, ethical, or professional standards that apply to both, using specific examples to illustrate. Background: Legal, Ethical, or Professional Standards Summarizes the two capital investment options fully, including an explanation of all legal, ethical, or professional standards that apply, using specific examples

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Binati · Accepted Answer

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Case Study - New Heritage Doll Company: Capital Budgeting case study
Reference style: APA; No. of words: 250
Table of Contents
Statement identifying mission, vision and values of New Heritage Doll Company	2
Main goals of New Heritage Doll Company’s capital investment	2
 Project 1. Expansion of the successful “Match My Doll Clothing” line	2
Project 2. Initiating a new “Design Your Own Doll” line	2
Projects are compatible with company goals	2
Evaluating legal, ethical, and/or professional standards 	2
References	2
Statement - mission, vision and values of New Heritage Doll Company (NHDC)
New Heritage Doll Company (NHDC) is one of the famous dolls and its accessories making company. The Headquarter of NHDC is at Sacramento, California. The mission of NHDC is to strengthen the division of innovative product line and drive the growth of the company in future. The vision of NHDC was to develop the imagination of girls and foster positive self-image with bonding between mothers, daughters and grandmothers. The value of New Heritage is brand recognition by providing high customer loyalty and company sustainability acquiring in the dolls making market. 
Capital investment is the funds invested in any firm for meeting its business objectives (Gerken, 2014). The two capital investment options are made after comparing the net present value and internal rate of return. The options of capital investment for NHDC are technologies and software implementation and infrastructure development. 
Main goals of New Heritage Doll Company’s capital investment 
The main goals of NHDC is capitalizing on high level of customer loyalty by selecting licensing the characters of dolls and theme to different media to reach the targeted demographics of toddlers to infants and young, pre-teen girls.

Prompt: To complete the first step of this final project, you will submit a statement that identifies the New Heritage Doll Company’s mission, vision, and values as presented in the case study. How...

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