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Project Idea: You be acting on behalf of Russell Brands LLC. More specifically, marketing its Spalding Basketballs.Objectives Company mission Financial objectives Marketing objectives Marketing...

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Project Idea: You be acting on behalf of Russell Brands LLC. More specifically, marketing its Spalding Basketballs.Objectives
  • Company mission
  • Financial objectives
  • Marketing objectives
  • Marketing Analysis
    • Markets/products overview: provide basics of the marketing plan and background about market segments
    • Marketing macro-environment trends: technological, economic, political, and legal
    • Competition situation: describe major competitors in terms of size, goals, products, marketing strategies, and any other relevant traits
    • Distribution situation: facts and data on the products by channel and the changing importance of each channel (by value and bargaining power)
Answered Same Day May 18, 2020

Solution

Shivagya answered on May 19 2020
134 Votes
Russell
ands LLC
Russell Brands – Spalding Basketballs
· Company mission
Spalding’s mission statement should read as follows, to be the top manufacturer and supplier of sporting goods in the world and the global leader & prefe
ed consumer choice in basketball equipment & apparel.
· Financial objectives
In 2003 Spalding sold its name and all the products under its name to Russell Brands LLC for $ 65 million. Since its absorption into Russell Brands, Spalding has not released its specific departmental financials in the public. Russell Brands has been a wholly owned subsidiary of Berkshire Hathaway since 2006. TO get an understanding of its revenues we have to take a few assumptions. In 2007 Spalding had a market share of nearly 55 % in the basket ball sales.
Taking the market share sales to be nearly 30 % for 2017 in the United States, considering it is the market leader in this category, the sales revenue from basketballs and related equipment comes out to nearly 129.18 million dollars.
· Marketing objectives
Spalding aims to target the masses through young athletes who see their idols playing with Spalding gear on and Spalding equipment. Largely the
and completely influences the basketball world being the official basketball and backboard
and for the NBA (National Basketball Association) and the NCAA (National Collegiate Athletic Association). It is the largest basketball supplier in the world, it also engages in the production,
anding and supply of its own American Football, baseball, soccer and volley ball equipment and sports gear. It also produces and supplies its own gymnastics equipment.
The marketing objective of the company should revolve around the notion of making it an overall sports company rather than its cu
ent perception of just a basketball company. And hence its complete competitive set would rather include players like Nike, Adidas, and Wilson etc. The company is...
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