Professor Ryan,
Here is the question I would like for you to help me with.

Expanding Product...

Question

Professor Ryan,
Here is the question I would like for you to help me with.

Expanding Product Offerings and QualityA major producer of passenger tires has launched an advertising campaign in which it is trying to market windshield wipers to the public under its brand name, which has been highly successful in the passenger tire market.In a 2- to 3-page Microsoft Word document, respond to the following:Explain why the passenger tire company might choose a product line like windshield wipers to expand its product offerings (as opposed to making steering wheels, opening a bank, or starting a clothing line).Perform a SWOT analysis of the company's decision to offer windshield wipers, being in the passenger tire business.Analyze and describe what impact this attempt to expand the product line will have on quality (answer both in terms of the company s existing product line, which is passenger tires, and its new product line, which is windshield wipers). Describe how quality can be measured in an environment such as the one in which the company currently operates (the passenger tire market). In other words, what constitutes quality and how can we quantitatively determine whether the company has it?Support your responses with examples.Cite any sources in APA format and provide in-text citations, please.

Assignment 3 Grading Criteria Maximum Points
Explained the company's reasoning for entering the windshield wiper market (as opposed to some other product offering). 10
Performed a SWOT analysis of the company's situation. 15
Explained the impact on quality due to company's attempt to expand its product line. 10
Described how quality can be measured in an industry such as the passenger tire market. 10
Used correct spelling, grammar, and professional vocabulary. Cited all sources using APA format. 5
Total: 50

David · Accepted Answer

Developing a marketing plan or strategy to introduce a new technical product can be painless, and seems confusing only when we lose site of objectives.
Developing a marketing plan or strategy to introduce a new technical product can be painless, and seems confusing only when we lose site of objectives.
Start by writing an outline of your marketing strategy. Then begin by gathering required information for each section in your outline. As you gather your market information, you may see critical gaps. Find a way to fill the gaps (e.g. telemarketing). Then polish the information with helpful tables, charts and graphs. You can even use the outline to organize your marketing presentation!
Developing a Product Marketing Strategy is one of the most challenging and exciting aspects of product marketing and launching a new product. The marketing professional should begin by writing a working outline of his market plan to help organize the study, gather information, and organize the presentation.
OUTLINE TO DEVELOP MARKETING STRATEGIES:
MISSION STATEMENT
Corporate Mission Statement.
Manufacturing objectives.
Product Development objectives.
Marketing objectives.
CUSTOMERS
How many of them are there?
What are they buying?
What practical problems do they try to solve?
What emotional problems do they try to solve?
What is the size of your market?
What is your customer's price point and other economics?
Exactly what does it take to win an order?
How long does it take to win an order?
Exactly how do customers use competitive products?

Professor Ryan, Here is the question I would like for you to help me with. Expanding Product Offerings and Quality A major producer of passenger tires has launched an advertising campaign in which it...

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