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Foundation in Business Context		1
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Contents
Introduction	3
Micro and Macro Environmental Factors	3
Micro Environment Factors	3
Macro Environment Factors	4
Why individuals and organizations should behave responsibly	5
Conclusion	6
References	7
Foundation in Business Context
Introduction
It is essential for businesses to have a micro and macro environment in order to succeed. It is also essential that the individuals in the organization, as well as the organization itself manage responsibly, sustainably and behave ethnically in terms of social, cultural, economic and environmental issues as well. 
The macro and micro business environment often falls into the external factors that contribute to the business. The various social cultural and economic, as well as environmental factors also can have a significant impact on the business, and would also count as external factors as well. The following paper aims to understand the dynamic and changing nature of business with the environment. 
Micro and Macro Environmental Factors
Micro Environment Factors
Some of the micro environment factors that have changed the global business environment would include:
1. The resellers: In the internet age, there have been many resellers who have been able to successfully change this environment. Resellers in this case would include whole websites such as Amazon, who have opened up to the idea of traveling something at an international level as well (Kolk, 2016). Many brands that have started selling on Amazon, have gone into becoming an international success. 
2. Competition: In many cases, the competition, which is an element of the micro environment, is also a part of ensuring that the organization is able to succeed globally. This is one factor that is generally not given attention to. If the organization is able to take competition in their stride, then they will be able to grow, and succeed on an international level. This can be seen in the case of Samsung, and how its competition with Apple gained it international attention. 
3. Suppliers: Suppliers are an essential part of element of almost every organization. They are also an essential factor in making an organization going global (Gherhes, Williams,

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