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Please referred attached assessment 2B brief.

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Please referred attached assessment 2B brief.
Answered Same Day Aug 01, 2020


Shashank answered on Aug 08 2020
141 Votes
Digital Communication Strategy for Burger King
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Executive summary
The report provides a proposal for marketing campaign for Burger King which can help in increasing the sales of its Flagship product Whopper. The issue has been identified due to various marketing activities of competitor
and and changing consumer preferences. The report starts with identifying important parameters about the
and and then proposing a campaign in form of gamification which can help in meeting the objective of increasing the engagement among customers. Requirements that will support the campaign to be conducted smoothly are mentioned which requires staff training and target marketing. The methodology on how the process will be implemented is provided in
ief. The report is concluded by giving recommendations on various don’ts do that campaign effectiveness increases to the highest level.
Table of contents
1. Executive Summary
2. Instruction
3. Background of Organization
4. Key Issue
5. Digital Communication Strategy
6. Challenges
7. Conclusion
8. Recommendation
9. References
Burger King has been facing a cycling game when it comes to its flagship products. The reason might be cited to the developments made by competitive
ands but it makes the situation for Burger King to react back with strong campaigns to avoid loosing their customers to the competitors. The case is related to declining sales of Whopper. A Marketing Campaign has been proposed which can create maximum engagement leading to providing solutions to multiple problems that the
and is facing.
Background of organization
The company was founded by Keith Kramer in 1953 in Jacksonville, Florida after getting inspired by McDonalds restaurant in California. Originally named as Insta Burger, the company followed the path of growth from Miami which later led by Donald Smith from McDonalds to make the venture more profitable. Under various leadership the burger company could expand rapidly and successfully launched an IPO in 2006. The company has more than 15000 employees with presence over 100 countries.
The Whopper Sandwich is company’s signature product for which extensive promotions and marketing campaigns has been done by them. It was only time when whopper became synonymous for Burger King. Along with this they have diversified their food offerings to cater different needs of customer visiting their store. Due to aggressive advertisement by Burger King, they have also got in different controversies which impacted the sales of the products.
Key Issue
In recent time, the company has been facing problems in sales of its...

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