Auckland International Campus XXXXXXXXXXAM807001 Entrepreneurship and Innovation
Postgraduate Diploma in Applied Management/ Master of Applied Management Page 1 of 2
Entrepreneurship and Innovation: Assessment 1, 2018
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AM807001 Entrepreneurship and Innovation
Assessment 1: Report
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Study Block 2: March – June, 2019
Due date: Friday, Week 3
Submission: Upload soft copy to Moodle
Weighting/Contribution: 30% of final mark
Word limit guidance: XXXXXXXXXXwords
Learning Outcomes: 1, 2, 3, and 4.
Level: 8
Contact Lecturer(s): Marcia Johnsson & Dr. Edwin Rajah
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Auckland International Campus XXXXXXXXXXAM807001 Entrepreneurship and Innovation
Postgraduate Diploma in Applied Management/ Master of Applied Management Page 2 of 2
Entrepreneurship and Innovation: Assessment 1, 2018
Assessment Overview
This is the first of two assessments for this course. For this assessment you will identify a new business idea for a Māori entrepreneur or Iwi/Māori innovative
enterprise to present a critical appraisal of the effectiveness of decisions in relation to the utilisation of product (or service) innovation to respond to customer
needs and market conditions.
Conditions of Assessment
This is an individual assessment, that you will complete in your learner-managed time, however, your teacher will provide opportunities during class time
for clarification, guidance, collaborative working opportunities, and group discussion. All work must be completely your own and all literature used must be
eferenced appropriately using APA 6th edition. In order to pass this course, you must achieve a cumulative grade of at least 50%, across assessments
one and two.
Learning Outcome(s) Assessed
1. Critically assess entrepreneurial opportunities in both new and established businesses including Māori entrepreneur or Iwi/Māori innovative
enterprises.
2. Critically analyse the innovation process in a variety of applied contexts.
3. Explore frameworks, strategies, organisational models, funding options, risks and ba
iers facing the entrepreneur in order to maximise the
probability of success.
4. Apply analytical tools that can assist structuring information for decision-making about innovation to manage risk.
Resubmission/Extensions
Please see your course outline for guidelines around resubmission and extensions.
Instructions
To prepare for this assessment you will need to identify a new business idea by reviewing the market environment to identify customer problems or
innovation opportunities using analytical tools.
Critically appraise the innovation process of your identified new business idea, using relevant literature to support your critical appraisal. You will explore:
• frameworks
• strategies
• organisational models
• funding options
• risks and ba
iers
facing your identified new business idea in order to maximise the probability of success. Use and appropriate model, such as Lean Canvas to present the
usiness idea and planning aspects of your assessment and append this to a report in which you present your analysis, decisions and evaluations.
https:
teara.govt.nz/en/nga-umanga-maori-business-enterprise this page might be helpful for you to find a maori company. When writing the essay, you will need to use lean canvas.
the other theory is stewardship theory, the professor wrote a couple things on the black board.（relationship/networking marketing/social responsibility/societal marketing，
1 & 2. Problem & Customer Segments
What customer care about the most is not your problem solving, they most they care about is their problem. You will need to figure what problem you need to solve and if the problem that you are trying to solve is important to the customer. Entrepreneur often get in to ha
it of trying so hard to solve the problem but doesn’t know that it is not the right time.
客戶最在乎的不是你的解決方案, 而是他們的問題. 你要先釐清你想解決什麼問題, 這些問題到底對使用者來說重不重要. 創業者通常很容易一頭栽進去解法, 這時候還不是那個時機點.
3. Unique Value Proposition
What is special about your product? This is important about why people should come to you to buy your product and not going to other people to buy similar product. the product does not have to be perfect at first, it can be supported by feedback and become better. Example as one delivery company in Taiwan, they have the 5 hour and 24 hour delivery which is very unique.
你的產品有什麼特別之處, 所以大家會找你買, 而不會找別人. 這東西一開始不一定要很正確, 可以之後根據回饋來不斷演進. 例如: ASAP 的"台北市5h全台灣24h閃電到貨", 就是一個很棒的很獨特的價值主張.
4. Solution
This is where to solve your problem, you might already have a plan to solve the problem at the beginning, but the solution have not been tested out. You are not sure if this solution is what the customer really wants. So try to delay it a little bit and tie the problem and the solution together.
這裡就是描述你的解法. 只是在早期都只想法, 並且沒有被驗證過, 還不確定是否是客戶要的. 並且儘量晚一點, 將你的問題和解決方案綁在一起.
5. Channel
Channel is that directs your potential customers, but the beginning of entrepreneurship is not about the goal, it is about learning and not expanding, do not expand your business very big at the beginning
通道是要引領你到達潛在的客戶. 但是初創事業一開始的目標, 是在學習, 而不是擴展. 不要一開始就把事業搞很大.
6. Revenue Streams
Very many company want to make big money at the beginning, that why they often using low price to hit the market/ but need to know that before one know that the idea is good or not, one does not need much customer, must find the customer with very strong promise and it will let you learn about how to make the right product in short time.
很多新創公司開始就想賺大錢, 因此會低價搶攻市場. 須知還沒確認你的想法是否可行前, 你不需要很多的客戶, 你應該先找能強烈承諾的客戶, 讓你能在最短時間內學習到如何把產品做好的回饋.
7. Cost Structure
On the veriable cost, do not think about start big at first, focus on the moment and make the right product before all the money is spent
在成本結構方面, 不要急著思考大規模來做事, 請聚焦在目前的時刻, 讓你在錢燒光之前, 有時間和有機會做出正確的產品.
8. Key Metrics
There is many major index, use to evaluate whats going on at the moment, usually using Dave McClure’s Pirate Metrics:
你必須要有些關鍵指標, 來評估目前執行的狀況. 通常是使用 Dave McClure 的 Pirate Metrics:
How to find use
如何找到使用者
How to make sure user is using
如何確定使用者有用
How to make sure that user is not using it for only once
如何確定使用者會重複使用
If the customer paid, how is the user going to tell others about the product.
如果確定使用者會付錢
如何確定使用者有推薦給別人
9. Unfair Advantage
There is a lot of unfair competition, because it must take time to make sure and find the things other people can not copie and replace with.
不公平的競爭優勢, 這通常是最難寫的部分. 因為你需要花時間, 去找出某種無法讓人輕易複製或獲取的東西.
TASK / ASSIGNMENT:（任课老师补充说明）
The focus of this assignment is to critically appraise the decisions when innovating a product or service in response to customer needs & market conditions.
You are to present the innovation(s) and the planning aspects with Lean Canvas, and present your analysis, decisions, and evaluations in a report.
One link which could be useful to you is https:
teara.govt.nz/en/nga-umanga-maori-business-enterprise . This link gives information regarding Maori enterprises and the culture behind the products or services.
任课老师的评分标准及细节如下，注意这三个评分点（如下两图需放大），文章一定要围绕这几点进行。放大会清晰一些，全班最清晰的了。
The place on ru
ic, the essay must follow these.
最后老师提到了毛利人价值观，当时看到大家都在拍照，我也跟着拍了两张，感觉他在强调
The professor have discussed about the maori, and it is very important that the essay has his ideology in it. The more the better.