MNA304_T3_2019_Assessment_2_Information
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Assessment 2 Information
Subject Code: MAN304
Subject Name: Issues in International Business
Assessment Title: Strategy Formulation Report
Assessment Type: Individual Written Report
Word Count: 1500 Words (+/-10%)
Weighting: 35 %
Total Marks: 100
Submission: Via Turnitin
Due Date: Week 8
Your Task
The purpose of this individual international study analysis is to interpret the impact of the trade investment
environment, the political and cultural issues that affect international business for destination countries. It
also aims to identify possible strategies that firms can adopt when considering engaging with international
markets.
Assessment Description
To complete this assessment you will need to use the firm you selected in the Assessment. 1.
This report is a summary of the strategy that you propose the firm adopts in the country that you selected
in the first assessment 1. The strategy needs to be developed so that it gives the firm and its product the
greatest chance of success in the international destination that you chose. The strategy requires that you
conduct details research into the country that you have selected and summarising each factor using a
heading and then develop a risk table using the sample provided in this assessment to rank the risks
facing your business in the destination country.
The factors that you will need to research and summarise are:
1. Recent news about the country you selected regarding trade and investment friendliness,
international relations between countries and emerging factors affecting market conditions
2. Local (host country) PESTEL factors
3. The top 3 risks that you believe your firm may face in that country based on your analysis.
4. Recommend one of the following strategies as a possible entry point for the firm:
a. Enter the country directly (using the firm’s own operations by starting a
anch in that
country), or
. Partner with a firm in the destination country to enter that market
Assessment Instructions
• You must Submit via Turnitin as a “WORD” document
• Please remember that you will need to cite the sources you used, so you are required to reference at
least 5 sources of information. These may include corporate websites, government publications,
industry reports, census data, journal articles, newspaper articles, and textbook material. In
eferencing sources, you must apply Harvard Referencing Style to your in-text citations and
consequently to the reference list.
• Please refer to the Assessment Marking Guide to assist you in completing all the assessment
criteria.
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Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences
of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http:
www.kbs.edu.au/cu
ent-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
esources on the MyKBS Academic Success Centre page. Click here for this information.
http:
www.kbs.edu.au/cu
ent-students/student-policies
https:
elearning.kbs.edu.au/course/view.php?id=1481
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Assessment 2 Marking Ru
ic
Criteria NN (Fail)
0 - 49
P (Pass)
50 - 64
CR (Credit)
65 - 74
DN (Distinction)
75 - 84
HD (High Distinction)
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Analysis of Identified
Commercial and Risk
Issues
10
Your analysis lacks depth,
and your interpretation is
not relevant to the
assessment criteria.
You
iefly analyse some of
the issues and your
interpretation is not always
elevant to the assessment
criteria.
You analyse most of the
issues and your
interpretation is well
structured.
You analyse and interpret
issues thoroughly.
You analyse and interpret the
issues articulately and
convincingly.
Recommendation
10
The quality of your
ecommendation is poor
and/or incoherent.
You have drawn some useful
ecommendations although a
more comprehensive analysis
of the case study would have
een helpful.
You have drawn mostly
useful recommendation.
You have drawn varied, well-
esearched and compelling
ecommendation.
You have drawn dynamic,
comprehensive and
convincing recommendation.
Research
10
Your research lacks focus
ecause of an unsuitable
choice of sources.
You have selected some
appropriate scholarly sources.
Better use of quality sources
would help focus your
esearch.
Your research is focused,
drawn from an appropriate
ange of scholarly sources.
It is obvious that your
esearch is focused,
complemented by a quality
selection and range of
scholarly sources.
It is clearly obvious that your
esearch is extensive and
focused, complemented by a
quality selection and range of
scholarly sources.
Academic Writing
5
Spelling, grammar and
presentation/or grammar
is consistently inco
ect.
In-text referencing and/or
eference list is mostly
inco
ect or non-existent
Spelling, grammar and
presentation have numerous
e
ors.
In-text referencing and/or
eference list is obvious but
there are major e
ors.
Spelling, grammar and
presentation have
numerous e
ors.
In-text referencing and/or
eference list has only minor
e
ors throughout
E
ors in grammar and
spelling are rare and
professionally presented.
In-text referencing and the
esultant reference list is
co
ect, with only the
occasional e
or.
Co
ect grammar and spelling
throughout the analysis with
no obvious e
ors.
In-text referencing and the
esultant reference list is
co
ect, with no e
ors.
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Assessment Marking Guide
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ic here