MKG102_Assessment1_Forum_Partcipation_Part_B_Module5.Docx Page 1 of 3
ASSESSMENT BRIEF
Subject Code and Title MKG102 - Consumer Behaviour
Assessment Forum Participation (Part B)
Individual/Group Individual
Length 750 words (+/- 10%)
Learning Outcomes a) Explain the meaning of consumer behaviour and its
ole in marketing strategy development.
) Apply the concept of the consumer decision-making
model to provide insights into consumer buying
processes.
c) Categorise the needs and wants of consumers and
their underlying motivations
d) Analyse the psychological processes affecting
consumer behaviour.
e) Identify social and cultural influences on consumer
ehaviour.
Submission Part B: By 11:55pm AEST/AEDT Second Sunday of
Module 5 (Week 9). Peer responses can be completed in
the week it is due and/or two (2) days after the due date.
Weighting 20%
Total Marks 100 marks
Context:
The aim of the forum participation assessment is to provide a framework to encourage
student engagement, to encourage collaboration and foster valuable perspectives gained
from shared learning experiences. These assessed forums promote critical thinking in the
application of theory into practice. Students will be able to reflect on their own efforts, and
extend and enrich this reflection by exchanging feedback on their peers' work.
Instructions:
1. Please select a marketing communications example from a company e.g. Television
commercial, You-tube video, Social media site, Website , Billboard, poster, print
advertisement etc.,
2. Apply relevant consumer behaviour theory in your analysis of it in the discussion forum.
MKG102_Assessment1_Forum_Partcipation_Part_B_Module5.Docx Page 2 of 3
In this discussion students should focus more on the theory provided in the lecture /notes
and essential readings that relate to the first four (4) modules of topics. It is very important
that students engage with consumer behaviour theory in your analysis and reference it
appropriately.
3. Summarise your findings and post your response to the discussion forum.
4. After you post you will see everyone else's posts so please read and comment on at least
two (2) student posts.
Submission Instructions:
As a preparation step, create a word/text document and develop a response with relevant
eferences.
Click on the Module 5 discussion forum and create a new thread and copy from your word
document and paste in your response. Note you will not be able to see other student posts
until you have posted yours. Please do not attach the word document in your post.
MKG102_ ForumParticipation_Part b_Module XXXXXXXXXXPage 3 of 3
Learning Ru
ic: Assessment 2: Forum Participation B
Assessment Attributes Fail (Unacceptable)
Pass
(Functional)
Credit
(Proficient)
Distinction
(Advanced)
High Distinction
(Exceptional)
Relate consumer
ehavior theory to
marketing strategy.
70 %
Little or no evidence of
preparation or
eferencing. Limited
understanding of
consumer behavior
theory and it’s
application to marketing
strategy.
Some evidence of
preparation and
eferencing. Satisfactory
understanding of consumer
ehavior theory and it’s
application to marketing
strategy. Limited use of
eferences.
Good evidence of
preparation and
eferencing. Good
understanding of
consumer behavior
theory and it’s
application to
marketing strategy.
Good engagement
of references and
coursework
Very good evidence of
preparation and
eferencing. Very good
understanding of
consumer behavior
theory and it’s
application to
marketing strategy.
Very good engagement
of references and
coursework
terminology and theory
over multiple weekly
topics.
High level of
preparation and
eferencing.
Outstanding
understanding
consumer behavior
theory and it’s
application to
marketing strategy.
Outstanding
engagement of
eferences and
coursework
terminology and
theory over multiple
weekly topics.
Provided meaningful
and thoughtful
feedback to at least
two (2) peer
esponses.
30 %
No feedback provided. Minimal feedback
provided
Good peer
feedback provided
and engagement in
the discussion.
Meaningful and
detailed feedback
provided. Very good
engagement in the
discussion forum.
Meaningful and
detailed feedback
provided.
Outstanding
engagement in the
discussion forum.