King Edward VII College has been operating since 2010. The College is based in Melbourne CBD and has an additional campus in Sydney. The College offers a range of courses in management, marketing, human resources and international business. It cu
ently has 195 students enrolled across all of its courses and both campuses. Courses are offered at all levels, from Certificate II to Graduate Diploma.
King Edward VII College is very popular due to its competitive pricing structure, innovative teaching methods and state of the art facilities.
The College cu
ently employs 25 staff members that include the CEO, a Finance manager, Sales and Marketing Manager and Sales and Marketing Assistant, Promotions Officer, Human Resources Manager, Operations Manager, Administration Manager, Office Assistant, Receptionist, Academic Manager, Student Services Officer and approximately 14 trainers and assessors. There is also a Board of Directors consisting of the four owners of the company.
Information required to complete Section 1 and 2
You are the Operations Manager at the College. Following a recent short course on workplace innovation, you spoke to the Management Team about encouraging innovation within the College. At the course, you learnt that for innovation to succeed, communication must be regular and deliberate and it is by modelling and describing the innovative process that the advantages of innovative thinking can be really appreciated and promoted.
The Management Team have given their full support to your efforts. Some suggestions from management included introducing
ainstorming sessions, providing a fact sheet or newsletter to employees, creating a dedicated email address for all employees to email their suggestions and ideas to, maintaining an innovation register to record ideas, possibly setting up a social media chat group to promote innovative discussion and awarding the title “innovation hero” on a monthly basis to an employee who has demonstrated innovative behaviour.
Despite the College’s healthy enrolment levels, management is aware that they must be prepared to adapt to new trends and ideas, in particular improved online learning experiences, flexible employment and working conditions and the introduction of open learning spaces.
Supporting and encouraging innovation is accepted as being integral to this. All employees are stakeholders associated with or impacted by innovation. While management is responsible to implement and use innovative practices as they manage their teams, all other employees should participate in and contribute towards creative ideas regardless of their position. As such, innovation should be built into all policies, procedures and activities. The management team has suggested that the operations manager meet with all employees other than the management team to share knowledge about innovation.
The board of directors have requested a written research report to fully understand the role of innovation at the college. They suggested that the college should consider creating an innovation strategy to provide a structured approach to innovation. In particular, they were concerned about the lack of training in critical/creative thinking for staff and the need to reward staff for innovative ideas that are actually used by the college. They also requested a cost
enefit analysis for actively pursuing innovation in college.
To help with the analysis, the management team provided the following financial information:
Innovation costs
Innovation benefits
Human resource cost $10 000
Increased enrolments $100 000
Physical resource cost $20 000
Staff retention $50 000
New systems/processes $15 000
Competitive advantage $20 000
Information required to complete section 3
After a period of 4 months, a variety of initiatives, processes, systems and activities have been established at the college. A
ainstorming register was created and the outcomes from regular
ainstorming sessions have been recorded.
Date
Brainstorming topic
Participants
Issues/Ideas/Solutions
Monthly “innovation hero”
Month 1
Personal development
Receptionist
Traine
Operations Manage
Student services office
More regular performance reviews
Paid subscriptions to podcasts
Job rotations
Receptionist
Month 2
Recruitment policies
Receptionist
Traine
Operations Manage
Student services office
Consider diversity and cultural differences
Accurate job descriptions
“Grey matter” – valuing older employees
Traine
Month 3
Competitors
Receptionist
Traine
Operations Manage
Student services office
Relevant online courses
Chat forums
Include more case studies
Cater for learning styles and preferences
CEO
Month 4
Academic excellence
Receptionist
Traine
Operations Manage
Student services office
Social media marketing
International student promotions
Exchange students
Shared “professors”
Mental well-being
Student services office
When the CEO reviewed the register, he was pleased with the outcome, but wanted to know why the individuals had been awarded the title “monthly innovation hero”. He was also concerned that the same employees participate in the
ainstorming event each month. The management team were happy with the outcomes of the
ainstorming sessions and said their team members had benefited from the ongoing emphasis and awareness of innovation. The management team will meet to creatively discuss and address some of the issues, ideas and solutions in the innovation register. The CEO has requested that together the team decides which issue is the most pressing and should be dealt with first.
© 2021 RTO Works Page 1
King Edward VII College
Business Plan
2020 – 2022
Executive Summary
Established in 2010, King Edward VII College is a Registered Training Organisation (RTO) that provides training to students in business and management.
Our principal purpose is to provide high quality training services to satisfy students’ needs.
Our training is nationally recognised and accredited to meet vocational and educational standards. Courses are designed by highly qualified staff with extensive industry and training experience to achieve teaching and learning excellence, flexibility and personal satisfaction.
We draw on our established relationships with industry and other stakeholders to ensure our courses are appropriate to the demands of our clients and consistently meet their expectations.
Quality is maintained in compliance with the national VET Quality Framework and through our continuous improvement system.
A key objective is to develop the required knowledge and skills for clients to be job ready and competently undertake their chosen role in a wide range of business areas.
Mission
King Edward VII College provides high quality industry training that engenders participation and achievement.
Strategic Objectives
To be a leader in vocational education and training
To be a leader in innovation in the vocational education and training secto
To establish and maintain high quality infrastructure supporting clients and staff
To be well led, high performing, profitable and accountable
To develop our people and resources
Values
The core values underpinning our activities are:
sustain excellence in training and assessment
promote innovation across all of our business operations
e a collaborative and caring community.
em
ace difference and diversity
demonstrate integrity and equality of opportunity in all activities
operate with openness and accountability.
Overview
This new business plan reflects our approach to the coming years. We commenced operations in 2010 with relatively low student numbers which then increased significantly.
We do not expect these numbers to increase significantly over the period 2020 – 2022 as we are cu
ently nearing capacity in our Melbourne and Sydney campuses.
We also expect stable costs for our existing campuses with no major increases expected. However, there will be significant financial investment required for the new campuses.
Resourcing
Financial
Due to the success of the College to date, there are significant cash reserves to fund the new campuses, plus general initiatives, including quality training and assessment and continuous improvement and innovation.
Staffing
Regarding staffing, existing staff will perform key functions across the new campuses such as human resources and marketing. They will also perform any new functions arising such as responsibility for quality and innovation.
Operational Objectives
The following identifies the operational objectives we plan to achieve in pursuit of our strategic objectives.
2020
Priorities
Key performance indicators
July
Improve web site information to attract more students
10% increase in students by June 2021
Improve market share by 5%
Septembe
Conduct annual internal audit
Audit conducted, and continuous improvement identified
Octobe
Develop and implement a cultural sensitivity and awareness program for staff
All staff trained in cultural awareness
Decembe
Staff performance reviews
All staff performance reviews conducted
2021
Priorities
Key performance indicators
January
Identify staff required for new campuses
Staff recruited and in place
January
Provide information sessions showcasing the College (existing campuses)
Identify at least 50 potential sign ups
March
Develop online learning for all courses
All courses offered online by end 2021
July
Conduct annual internal audit
Audit conducted, and continuous improvement identified
Increase student numbers by 12% by June 2021
November
Staff performance reviews
All staff performance reviews conducted
2021
Priorities
Key performance indicators
Fe
uary
Undertake scoping study for possible offshore campus
Scoping study completed by June 22 and decision made as to whether to proceed
July
Conduct annual internal audit
Audit conducted, and continuous improvement identified
Novembe
Staff performance reviews
All staff performance reviews conducted
The Market
Market characteristics & conditions
King Edward VII College has two
oad segments to its target market consisting of people wishing to gain entry to the industry, as well as people already working in business and management who want to formalise or develop their skills.
Workforce needs for this sector have been identified as the need to develop an adaptive, responsive and diverse workforce, keep up with technology and to build effective leadership and management skills.
This has informed King Edward VII’s choice of course delivery.
We also intend to capitalise on market needs for delivery of blended (classroom and online), as well as online courses.
There are many training providers in our sector and King Edward VII seeks to offer a point of difference through our competitive pricing structure, innovative teaching methods and state of the art facilities.
Although we will be setting up new campuses in Brisbane and Adelaide in mid 2021 and commencing in the new financial year (July 1) we expect these to be loss leaders initially. Our main aim is to build our
and. We do not expect there to be more than 50 students in each campus in the first year, as these locations are less popular than Sydney and Melbourne but are important for building our
and.
Situation Analysis
Strengths
Weaknesses
Price, value and quality
Clear understanding of student requirements
Delivery mode suitable for client requirements
High quality learning & assessment materials
Committed to quality ethical practice
Ability to adapt to changing market conditions
Effective and practical policies and procedures
Competitive pricing
Friendly organisational culture
Level of available finance for investment
Focus on business and management courses only
Substantial investment in Brisbane and Adelaide meaning large financial outlay
High staff turnover of trainers
Lack of diversity in workforce
Opportunities
Threats
Potential for offshore delivery
Target market experiencing growth
To target other States and Te
itories
Cu
ent portfolio of courses popular in target markets
Potential to apply for Government funding
Explore innovative processes and product offerings
Changes in Industry/ Government legislation affecting students
Adverse effects of government policies
High level of competition
Other RTO’s bad/ malpractice creating poor perception of training providers to clients
Predicted uncertainties in the world economy impacting level of demand for training
Low price competitors
Failing to satisfy clients demands
Marketing Strategies
Potential students make their decisions based on the reputation of the organisation, quality of courses, pricing, employment options and personal recommendations amongst other factors.
Our strong vocational emphasis and continual industry consultation will ensure our courses are appropriate to develop the skills and knowledge cu
ently demanded by employers and students.
Our market decisions are based on extensive and continuous market research, targeting market segments and clients within industry. We collect our data from a variety of sources including cu
ent and potential clients, VET and business sectors, competitors, media and government along with many other sources.
We plan to develop our market share by:
offering online and blended learning
providing face to face information sessions
improving our web site
continually improving the quality of service given to clients’ pre-enrolment, during course delivery and through the provision of support services while remaining price competitive
focusing on the provision of courses required by industry
maintaining effective communication channels with all stakeholders to ascertain industry requirements and then develop products and manage services accordingly
continually improving communication channels with all our stakeholders, ensuring a flow of timely and accurate information to facilitate effective planning and decision making
consistently satisfying individual client needs and demands at the same time as developing the knowledge and skills required by industry
targeting identified growth markets with planned, market appropriate campaigns employing a variety of promotional strategies and advertising mediums
offering attractive fee structures to our clients
continually improving the skills, knowledge and effectiveness of King Edward VII College through our commitment to training and development
egularly reviewing the effectiveness of all our operations and making improvements when and where necessary.
Board of directors
CEO
Operations Manage
Sales and Marketing Manage
Human Resources Manage
Sales and Marketing Assistant
Promotions Office
Student Services Office
Assessors and Trainers
Finance Manage
Receptionist
Academic Manage
Administration Manage
Office assistant
© 2021 RTO Works Page 1
King Edward VII College has been operating since 2010. The College is based in Melbourne CBD and has an additional campus in Sydney. The College offers a range of courses in management, marketing, human resources and international business. It cu
ently has 195 students enrolled across all of its courses and both campuses. Courses are offered at all levels, from Certificate II to Graduate Diploma.
King Edward VII College is very popular due to its competitive pricing structure, innovative teaching methods and state of the art facilities.
The College cu
ently employs 25 staff members that include the CEO, a Finance manager, Sales and Marketing Manager and Sales and Marketing Assistant, Promotions Officer, Human Resources Manager, Operations Manager, Administration Manager, Office Assistant, Receptionist, Academic Manager, Student Services Officer and approximately 14 trainers and assessors. There is also a Board of Directors consisting of the four owners of the company.
Information required to complete Section 1 and 2
You are the Operations Manager at the College. Following a recent short course on