S蝕dent ID: XXXXXXXXXX
Exam: 500369RR - The Source§ and Collection ofData
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Questions l to 20: Select the best answer to each question. Note血at a question and its answers may be split across a page
eak, SO be sure that you have seen the entire question and all the answers before choosing an answer.
1. An attitude scale that co
ectly forecasts the outcome of a purchase decision has validity.
A. content
B. predictive
C. discriminant
D. concu
ent
2. In a measurement scale the responses fall into a pattem in which endorsement of an extreme
item results in endorsing all items that are less extreme.
A. surmated rating
B. cumulative
C. semantic differential
D. unidimensiona1
3. describes how scores cluster or scatter in a distribution,
A. Dispersion
B.Mode
C.Median
D.Mean
4. Jason is designing a survey to measure the extent to which college students who own iPods will
ecommend that others should also buy an iPod. He has created the following measures:
. Question l : Have you ever recommended an iPod to anyone? (Response options‥ Yes or no)
・ Question 2: Ifyes, tO Whom did you recommend an iPod? Check a11 that apply. (Response options:
friends, family members, teaChers, Other)
・ Question 3: How likely are you to recommend an iPod to someone in the future? (Response options: Not
at all likely, SOmeWhat unlikely, neither likely nor unlikely, SOmeWhat likely, Very likely)
What type ofscale is used in Question 3?
A. Likert
B. Forced置Choice
C. Multiple-Choice, multiple-reSPOnSe
5. Choosing between the questions一一Do you think the distribution of soft drinks is adequate?’’(inco
ect)
and一一Do you think soft drinks are readily available when you want to buy them?一一(co
ect) is an example of
A. presuming knowledge.
B. avoiding biased words.
C. avoiding leading questions.
D. ensumg the hght frame of reference.
6. Which of the fo11owing statements is true conceming the applicability of attitudes in understanding
ehavior?
A. Behavior is aifected equally by those at血des fomed via social leaming and those fomed via behaviora=eammg・
B. Cognitive atti血des influence behavior better than a飾ective-based attitudes.
C. General attitudes are the best predictors of behavior.
D. A single, global measure of attitude is necessary to predict behavior.
7. What type of question seeks to address the investigative questions of a specific study?
A. Target questions
B. Supervisory questions
C. Administrative questions
D. Classification questions
8. 7he New 】
k構mes dining section rates the restaurants it reviews usmg a SyStem SuCh that one sta
means good, twO StarS meanS Very gOOd,血ee stars means excellent, and four stars means extraordinary.
Which of the fo11owing characteristics does this rating scheme exhibit?
A. Class誼cation only
B. Classification, Order, distance, and origin
C. Class誼cation and orde
D. Classification, Order, and distance
9・ Brittany is developing a sampling plan for a study of alcohoI consumption among co11ege students at
Metro University. She wants to ensure that students from each class level are represented・ She also wants
to be able to compare students who are members of Greek organizations to non-Greeks. Finally, She wants
to consider pa備ems by gender. Brittany plans to cross-reference Metro University-s student directory with
membership lists宜om each Greek organization on campus to develop a sampling frame. What type of
SamPling method should Brittany use?
A. Stratified
B. Systematic
C. Simple random
lO. What type of question iden描es the participant, interviewer, interview Iocation, and conditions?
A. Administrative questions
B. Classification questions
C. Structured questions
D. Target questions
l l. An ins血ment designer can counteract biases arising from prlmaCy and recency effects by
A. uslng the split-ballot technique.
B. providing another option in血e response choices.
C. randomizing the question order.
D. including questions designed to measure a participant-s susceptibility to order bias.
12. A/An defines a varial)1e in tems of speci宜c measurement criteria・
A. measurement rule
B. empihcal definition
C. operational definition
D. mapping rule
13. Which of the following tems refers to a leamed, Stable predisposition to respond to oneself; othe
persons, O切ects, Or issues in a consistently favorable or unfavorable way?
A. Attitude
B.Opinion
C. Personality trait
D. Construct
14. Which of the following statements is ‘rue of multiple-Choice questions?
A. They can introduce sign描cant e
or, aS these questions imply that one response is favored over another・
B. They cover socioIogicaLdemographic variables for later groupmg and study of revealed pattems.
C. They-re appropnate when there are more than two altematives.
D. They require pa正cipants to position responses on a companion scale that may be ve
al, numerlC・ Or graphic.
15. When the variables of interest are measured on nominal or ordinal scales, What should be used to
estimate population proportion?
A. Sample proportion ofincidence (p) × 1 - G,)
B. Sample proportion of incidence (p)
C. Standard e
o
D. Standard deviation
16. In questiomaire design, the temj紡nel cやprOaCh means to
A. begin with buffer questions and end with screen questions・
B. begin with general questions and then move to more specific questlOnS.
C. move from screen questions to buffer questions to class誼cation questions.
D.
anch out from buffer questions to target questions.
17. The ordinal measurement scale
A. includes a fixed or equal interval.
B. can be grouped into two or more categories that are m血a11y exclusive and collectively exhaustive.
C. includes an indication of order or sequence.
D. provides for an absolute zero, Or Orlgm・
18: The purpose of is to get a conceptual representation of a sorter’s attitude toward the attitude
O切ect and to compare the relationships among people.
A,Q-SO虹S
B. comparative scales
C.Likertscales
D. forced rating
19. Which of the following best defines the interval measurement scale?
A. Infomation that can be grouped into two or more categories that are mutua11y exclusive and collectively exhaustive, With an
indication of order or sequence
B・ Infomation that can be grouped into two or more categories that are mutually exclusive and collectively exhaustive, With an
indication of order or sequence, Plus a fixed or equal interval, Plus血e provision for an absolute zero or ongm
C. Infomation that can be grouped into two or more categories that are mutually exclusive and collectively exhaustive
D. Infomation that can be grouped into two or more categories that are mu巾ally exclusive and collectively exhaustive, With an
indication of order or sequence, Plus a fixed or equal interva1
20・ The data obtained from a Stapel scale can be analyzed in the same way as data obtained with a
scale.
A. constant sum
B. multiple-Choice, multiple-reSPOnSe
C. dichotomous
D. semantic differential
End ofexam
Student ID: XXXXXXXXXX
Exam: 500371RR - Ana賞ysis and Presentation of Data
When you have completed your exam and reviewed your answers, Click Submit Exam. Answers will not be recorded until you
hit Submit Exam. Ifyou need to exit before completing the exam, Click Cancel Exam.
Questions l to 20: Select the best answer to each question. Note that a question and its answers may be split across a page
eak, SO be sure that you have seen the entire question and all the answers before choosing an answer・
1. Which of the fo11owing is a脅応e statement?
A. The failure to co
ectly r匂ect the altemative hypothesis is refe
ed to as a Type II e
or (f)).
B. The failure to co
ectly r匂ect the null hypothesis is refe
ed to as a Type I e
or (α)・
C. Whether using a one-tailed test or a two-tailed test, a region ofrejection, a region of acceptance, and, therefore, Critical
Values may be developed.
D・ The level of significance lS quantitatively defined as α and the statistical power of a test is quantitatively defined as l - α・
2. Which of the following tests is most appropriate for examining di鮮料ences in the average nunber of
hours spent viewing television among four different age groups?
A.ANOVA
B.Ztest
C.t-teSt
D. McNemar-s test
3. Which ofthe following code deschptions is most appropriate for coding responses to the vacation
SuⅣey?
A. 1 = yeS, 0 = nO for each variable
B. l = One item checked, 2 = tWO items checked, 3 = three items checked, 4 = four items checked, 5 = five items checked’6 =
six items checked
C. 1 = beach, 2 = SPa, 3 = adventure, 4 =big city, 5 = foreign travel’6 = Cruise
D. 1 = beach only; 2 = beach and spa; 3 = beach, SPa, and adventure; 4 = beach, SPa, adven血re, and big city; 5 = beach’SPa,
adventure, big city, and foreign travel; 6 = all ofthe above
4. A codebook generally contains all of the following infomation e鵬やt
A. instructions for coding.
B. question number.
C. variable name.
D. record number.
5. If a data difference is not caused by random sampling fluctuations only, it-s said to have
A. statistical significance.
B. resistance.
C. substantive slgnificance.
D. reasonable doul)t.
6. Which of the following best explains how the F ratio examines differences among groups?
A. The vahability attributable to a treatment is compared to the variability arising from random e
or.
B. The probability of making a Type I e
or is compared to the probability ofmaking a Type II e
or.
C. The standard deviation for each group is subtracted宜om the mean of all groups.
D. The critical F is compared to the critical /.
7. The median is an appropriate measure of central tendency for data.
A. interval
B. ordinal
C. ratio
D. nomina1
8. Which of the fo11owing requlreS at least the ordinal level of data?
A.Cramer-s V
B. Chi-Square
C. Nonparametric tests
9・ invoIves asslgnmg numbers or other symboIs to answers so that the responses can be grouped
into a limited number of categories.
A.Coding
B.Dataentry
C. Editing
D.Collection
lO. Which of the following can be detemined with the use of a宜equency distribution?
A. The shape ofthe variable’s distribution
B. Whether a systematic association exists between two variables
C. The systematic variance associated with the sample
D. How close a sample comes to the nu11 hypothesis
ll. What type ofhypo血esis states that a sample statistic is either greater than or less than the population
Parameter?
A. Three-tailed
B.One-tailed
C.Null
D. Two-tailed
12. All of the following activities eJXC雀7t are included in the data preparation process・
A.dataentry
B. coding
C. analyzing frequency distributions
D. evaluating reliability estimates
13. Hypothesis testing is conducted with the use of data analysis tec血iques.