PLEASE ANSWER ONLY QUESTION 3 WHICH IS INTERNATIONAL BUSINESS AND ECONOMY, HOW MUCH OF A THREAT ARE ONLINE RETAILERS TO TRADITIONAL HIGH STREET COMPETITORS?

INTERNATIONAL BUSINESS AND ECONOMY
HOW MUCH OF A THREAT ARE ONLINE RETAILERS TO TRADITIONAL HIGH STREET COMPETITORS?
Comparing the Aspect of International Business and Economics
Traditional retail business companies use retail stores as the platform for conducting businesses and in case of international market entry, they had to open new stores in the international markets, catering to customer bases that are available nea
y. As stated by Turner et al. (2018), traditional retails, have limited market penetration capabilities and as the opening of stores are very investment-centric, the sped of market expansion is very limited. International business also generates the issues of competition from local competitors and different natures of local economies, which ultimately limit the profit percentages.
Considering the high profit of online business and the low of cost internal expanses, the government norms in developing country have been in the favor of online retails. In terms of offering lower tax impositions on online retailers in comparison to that of the traditional high street retails, the products sold online become cheaper, in comparison to the price point offered by offline retails. The main advantage, as mentioned by Amasiatu and Shah (2018), online organizations use for lower tax is the fact that online retails do not have a physical building for its business and is virtual-based in basic functionality.
It is seen that in traditional retail business, the owner of the business is given the highest degree of profit share as well as control of decision-making. While the sharing of higher percentage of profit is justified, it is rarely beneficial, when bosses of organizations use their decision-making powers, ignoring the providing of ample degree of control over the lower level employees. As noted by Jones and Livingstone (2018), the third party suppliers, whose products are sold in traditional retails, get very little decision making power and have very little option in case the retail promotes rival
ands. In case of online retails, the supportive model of organization is used, where numerous suppliers use the same platform for selling their products on equal grounds and have ample decision-making opportunity. The benefit of online retail is therefore increasing gradually. Online retails use the wide popularity of internet to reach its targeted customers. As internet usage is boosted by the use of smart connectivity devices, huge number of people can be targeted with very little efforts and investment, generating scope for high profitability. As noted by Thakur (2018), online retails often give the local sellers in the market the platform for selling their products, and share...