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PAssignment Questions Assignment Questions Assignment Brief This project will constitute a phase of your firm's annual operating plan for generating revenues and competitive advantage. Assignment...

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PAssignment Questions Assignment Questions Assignment Brief This project will constitute a phase of your firm's annual operating plan for generating revenues and competitive advantage. Assignment Background Identify a business issue/problem, or opportunity as below: As pressure increases to meet climate targets by nations & corporations, and on the use of fossil fuels, your firm has taken a strategic move to reduce the amount of CO2 they produce & decrease use of fossil fuels and have turned to electric (solar) battery usage, as it is cleaner, via the acquisition of a number of smaller solar battery firms, making it a first mover in its sector. You have just started working for a company in a sector relevant to your area of study, and have joined a project team that will analyse the business and identify a short-term project to meet the opportunity or issue identified. To inform the market & customers of its newly acquired, first mover, status. You & your team have been tasked with an international short-term project, with a duration of 3 months. You need to scope & propose an international business short-term project via a business report detailing the resources needed to produce this project. Other teams have also been asked to put together a report along the same lines and the best one will be selected by senior management before implementation begins. Your project will be a marketing/PR campaign. Your objective is to communicate with your customers & internal stakeholders, to tell them about your new capabilities & with a view to decreasing costs over the next three years. This will be a part of the firm’s overall strategy to meet the overall business needs of achieving increased cost efficiencies, market share and competitive advantage. You, as a project group, will need to analyse your organisation’s current situation to establish a project that will help your company gain competitive advantage with a measurable outcome, showing the financial & non-financial benefits of this investment. The initial project should focus on the firm’s North American & UK bases. PRMA6049 Project and Risk Management Summer 2018 Coursework Brief GSM LONDON Page 4 of 14 Your company’s Details: Name: SOLO/G PLC Company snapshot  Ranking in Fortune 500  Headquarters: London (European HQ), & California (North American HQ)  Operations: Operates in 17 countries & territories around the world.  Employees: 37,500  Profit (2015 – 2016 Financial Year): $82.6 million  Last year’s energy operating bill: $8.5 million (total for both HQ’s) As you will be recommending the project the dates must be in the future. The final report should be presented in the style of a formal report addressing your senior management team. Use business English and write in the third person e.g. “It is recommended that…” not, “I think we should do this…” Ensure your tasks are clearly signposted for the examiner by using good formatting, headings, and titles that relate to the assignment question. PRMA6049 Project and Risk Management Summer 2018 Coursework Brief GSM LONDON Page 5 of 14 Assignment Task Your task is to write a 6,000-word business Report detailing the resources needed to deliver this project. Other teams have also been asked to put together a report along the same lines and the best one will be selected by senior management before implementation begins. In order to convince your CEO, your team will have to create “a well thought-out plan, including defined measures of success” (Source: 18th Annual Global CEO Survey findings. Explore the data at www.pwc.com/ceosurvey) You, as a project group, will need to critically analyse your organisation’s current situation, utilising and evaluate appropriate academic models, theories and frameworks to establish a project that will help your company gain competitive advantage with a measurable outcome. As you will be recommending the project the dates must be in the future. The final report should be presented in the style of a formal Report addressing your senior management team. Use business English and write in the third person e.g. “It is recommended that…” not, “I think we should do this…” Ensure your tasks are clearly signposted by using good formatting, headings, and titles that relate to the assignment question. You will need to support your answers throughout with robust research & examples/benchmarks/best practice from a wide range industries or companies. End of Assignment Briefroject Managment
Answered Same Day Jun 27, 2020 PRMA6049

Solution

Shashank answered on Jul 01 2020
144 Votes
Proposal of short term business project
Introduction
The rise in consumption of energy by the world has been spiking every day. The rapid use of fossil fuels has put the world natural resources at risk and creates a desire to promote using alternate fuel which ensures a sustainable future. (Mckinsey,2018) It is important that organizations take a step towards renewable energy and shift their focus that can cater to consumer requirements without causing any harm to the environment. In the initiative to support renewable energy, SOLO Oil strategic move to invest in solar firms is a great boost to the firm competitive stance in the market.
The move has been much appreciated by various organizations but can only be profitable for the business if necessary steps are taken that ensures consumer awareness. This is specifically important when company energy bills have been rising due to rising crude oil price which is creating pressure in the organization bottom line. There might a slight hiccup in company profits in the beginning stages but can create a path for prosperous future. The market of SOLO oil is expanded to 17 countries which creates a huge opportunity in international market. The world major countries have been focusses on investing in renewable energy in their effort to save environment. While some have already adopted the renewable energy methods, others are making plans to shift their energy usage methods. SOLO Oil can make use of this opportunity considering major investment has been made in this direction. (Solooil, 2018) To ensure the organization message reaches to the target consumer the company plans to create a marketing campaign which also engages them to promote usage of solar energy and creates necessary awareness for using company’s product for future use.     
Marketing Campaign for Solar Expansion
The focus of the marketing campaign will be on 3 things: first to educate them, second to create a differentiated
and and third to follow the marketing funnel.
The demand of any product rises when customers understands there is a need of it. Even though customer know about the
and they might not know about what all product offerings...
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