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Ozhouse Clean is based in Melbourne and offers professional, residential cleaning services, including regular home cleans, as well as spring cleans. The company was established in 2005 and is a family...

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Ozhouse Clean is based in Melbourne and offers professional, residential cleaning services, including regular home cleans, as well as spring cleans. The company was established in 2005 and is a family business established and operated by James and Nancy Anderson. James and Nancy are the Directors of the company. Their daughters, Amanda and Sarah, are also employed by the company. Amanda is the Operations Manager and Sarah is the Administration Manager.
The company sees its point of difference from competitors as being a small family business, with a focus on quality and happy and contented staff and customers. The management team understands this point of difference may need to change as the business grows. There may need to be more management staff employed, for example, while Amanda manages marketing. She is not skilled in this area and is very busy with the operational side of the business, so a skilled marketing officer may be needed.
Cu
ently target customers are consumers located in the greater Melbourne area. Target customers are people who want a professional, trustworthy and immaculate cleaning service. Pricing reflects that of competitors.
The company employs 15 cleaners, all of whom are part-time contract staff working between 10 and 15 hours a week. The company cu
ently has approximately 70 regular clients, based around Melbourne inner city. These clients require regular home cleaning, either weekly or once every two weeks for 3 to 6 hours. A standard hourly rate of $40 is charged. Staff receive an hourly rate of $25 per hour. The cost of the products provided to staff for cleaning, including equipment and ongoing supplies such as cleaning products, works out to be approximately an additional $2 per hour on top of the rate paid to staff. The company is also considering whether it may be wiser to move to employing a number of full-time, permanent cleaning staff. This is partly because there is a high turnover of casual staff and little loyalty to the company. Staff costs for employing a full-time cleaner is $55,000 per year, including superannuation payments.
All ongoing cleaning supplies are cu
ently purchased from Total Cleaning Supplies in Melbourne. However, as this company does not cu
ently offer environmentally friendly products for use in cleaning, a different supplier needs to be identified. It is estimated that the purchase of these products will be an additional $10,000 per month. The products cost double the amount of the non-environmentally friendly products.
Sales revenue for the company for the financial year ending 2017 is $360,000 with a gross profit margin of $40,000. Labour costs are a significant part of the business, representing 70% of total costs. Average debtor days are cu
ently 40 days.
Cu
ently, marketing is via a web site, but a large proportion of the company’s work comes through word of mouth from existing customers. Social media is not used cu
ently to market the business. The new business plan will need to reflect different ways of marketing, especially to attract commercial customers.
The company understand that in this period of growth and expansion it needs clear plans. While it has developed an operational priorities plan, the information in the plan is limited and is for the upcoming year only.


Ozhouse Clean
Business Plan
XXXXXXXXXX
Executive Summary
Provide an overview of the business as per the scenario information e.g. where it is located, when it was established, and key services offered.
Mission
Provide a mission statement based on an analysis of the scenario information, operational plan and discussion at the meeting.
Vision
Provide a vision statement based on an analysis of the scenario information, operational plan and discussion at the meeting.
Our values are:
Provide a statement of values based on an analysis of the scenario information, operational plan and discussion at the meeting.
Strategic Objectives
Identify strategic objectives based on an analysis of the scenario information, operational plan and discussion at the meeting.
Market Analysis
Provide an overview of the cleaning services market, for example, revenue for the industry as a whole, growth in the sector, number employed, future trends. Include information relating to residential cleaning, as well as commercial cleaning and review trends such as environmentally friendly cleaning services.
Include information about at least three competitors, including a summary of their services, as well as explaining how their services compete with Ozhouse Clean and any points of difference that will enable Ozhouse Clean to stand out.
Target customers and needs
Outline of target customers and their needs in relation to cleaning services.
Pricing options
Describe cu
ent pricing strategy and Outline alternative pricing strategies.
Legislation/Regulations
Identifying any permits or licences that are required for new clearing services.
Supplier relationships
Identifying suppliers of environmentally friendly cleaning products that can provide Ozhouse Clean with products. Identify at least three options, including the supplier contact details and summary of products offered.
Situation Analysis
Include a SWOT analysis here
    Strengths
    Weaknesses
    
    
    Opportunities
    Threats
    
    
Marketing Strategies
Discuss potential marketing strategies for existing residential services, as well as commercial and environmentally friendly cleaning services. This may be through reviewing how competitors market their services, as well as identifying effective marketing strategies.
This document is Business Plan Template.
It is part of the supporting resources for Assessment Task 2 of BSBMGT617.
BSBMGT617 Develop and Implement a Business Plan
Vocational Training Institute RTO 41111 CRICOS 03487C      Page 1 of 4
Version: October 2019 v1.0
© J&S Learningwork 2018
BSBMGT617 Develop and Implement a Business Plan
Vocational Training Institute RTO 41111 CRICOS 03487C      Page 3 of 4
Version: October 2019 v1.0
© J&S Learningwork 2018
Actions
The following table identifies the actions we plan to take to achieve our strategic objectives. Include as many rows as required.
    Date
Month and yea
    Actions
Specific actions to achieve objectives
    Resource requirements (financial, physical, human)
    Key Performance Indicators
Answered Same Day Jul 29, 2021 BSBMGT617 Training.Gov.Au

Solution

Swati answered on Aug 01 2021
130 Votes
Ozhouse Clean
Business Plan
2018 - 2020
Executive Summary
Ozhouse clean, Melbourne based cleaning services established in 2005 offering residential as well as professional including spring cleans and regular home cleans. It is a small family business which was established and operated by James and Nancy Anderson having their daughters Amanda and Sarah as Operations and Administrative managers respectively.
Mission
To grow and expand focusing on point of difference and providing customer satisfaction at cost effective prices while using environment friendly products.
Vision
To constantly improve so as to be recognized by customers, employees and industry as most unique, cost effective and environment friendly service provider of cleaning services in whole Australia.
Our values are:
We at Ozhouse clean are committed to core values which include Respect, Responsibility, Care, Excellence, Integrity and Innovation. We believe that putting these values into action will create long run benefits for customers, suppliers, employees and the communities we serve.
Strategic Objectives
To target new markets, environmental friendly products, cost effectiveness as well as adapting new marketing strategies so as to attract more customers focusing commercial customers.
Market Analysis
Cleaning services market in Australia is one of lowest paying industry but it generates much revenue every year. Revenue in year 2018-19 was $4.7 billion which is expected to grow by 7.1% this year. Growth in this sector has been rapid but the scope of technological innovations is likely to be minimal whereas the labour intensity of sector will continue. It is expected that in next 5 years, only the modest profits can be seen in spite of having higher demands because of labour costs and high competition on cost basis. As per data analysis predictions, industry profit will reach just 7.4% of revenue. Residential as well commercial cleaning is at boom wherein profits are more fetched from commercial services as compared to residential ones. Also, trend for using safe environmental friendly products has taken over the whole industry which is expected to continue further.
Competitors-
1. R&C Cleaning services
It is professional cleaning service that is completely insured and provides cleaning services for residential as well commercial buildings in Melbourne. This is also small family business assuring quality, customer satisfaction and quality services. Ozhouse is competitive over R&C in terms of its inclination towards being cost effective while maintaining the quality of services.
2. Aussie Vic cleaning services
It offers wide range of services in cleaning including commercial cleaning, retail cleaning, school cleaning and many more. They are more professional following safety regulation and OHS standards so as to meet government body’s requirements. Competitive advantage of Ozhouse cleaning over this is our core values and more focus on residential cleaning.
3. Clean & clean Australia
Melbourne based cleaning services that exists for over 20 years. It provides professional commercial cleaning services with qualified cleaning teams. They provide services for schools, medical centres, and offices, gyms, sporting complexes, child care centres and educational facilities. Ozhouse imparts competitive edge in terms of being...
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