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ORGANISATIONAL CREATIVITY AND INNOVATION ORGANISATIONAL CREATIVITY AND INNOVATION 4 ORGANISATIONAL CREATIVITY AND INNOVATION Idea Title Organic food delivery services in Woolworths, Australia....

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ORGANISATIONAL CREATIVITY AND INNOVATION
ORGANISATIONAL CREATIVITY AND INNOVATION    4
ORGANISATIONAL CREATIVITY AND INNOVATION
Idea Title
Organic food delivery services in Woolworths, Australia.
Executive summary
The main purpose of this study is to make a venture plan for Woolworths, Australia. This report discusses the possible market gap and opportunity of Woolworths limited. Woolworths is a retail organization as it plans to start organic food delivery services in Australia to their specified consumers (Dawson and Andriopoulos, XXXXXXXXXXThis report demonstrates that Woolworths is the top supermarket of Australia. It deals with diverse products and services but to retail the position of the company and gets competitive benefits, it will consider the organic food delivery services also deliver it by different channels. The mission of using this service by Woolworths limited is to offer the superior quality and natural foods. The organization will create an organic food delivery app to enhance the demand for organic food in Australia. By executing this service, it will attract a huge amount of consumers towards their organization (Ali Taha, Sirkova, and Ferencova, XXXXXXXXXXThis report exemplifies that organization has diverse competitors in the organic food retail industry like Wesfarmers Limited, Metcash Limited, and ALDI Stores Supermarkets Pty Ltd. The organization has $200,000 start-up cash to invest in the new services along with their future sales is higher. Thus, it can be examined that the organization can get advantages by investing in the organic food delivery services. Woolworths expects to catch their interest in a regular consumer base with their
oad variety of organic food products. In addition, it is also analyzed that the organization plan to build a strong market position in Australia caused of partners industry experience and competitive atmosphere. Woolworths limited purposes to offers their products and services at a competitive price to inspire the middle to higher income local market zone and tourist (Giannopoulou, Gryszkiewicz, and Barlatier, XXXXXXXXXXThis report also discusses the significance of the development of value proposition of the innovative product or service as it could support the organization to retain the position of the company in the marketplace. Woolworths could use many marketing channel strategy to effectively deliver their organic product and services to their specified consumers in limited time. The organization will use the online and offline sources to delivers their services at the desired place of consumers in limited time and cost. This report also discusses much competitive strategy and posting to deal with the competitors and get reliable outcome (Auernhammer and Hall, XXXXXXXXXXWoolworths will use Porters five force model as it would enable the organisation to obtain the competitive scope and competitive advantages. It would also enhance the possibilities of success of their specified products and services. There are certain financial techniques that will be used by Woolworth to evaluate the financial viability of the ventures like cash flow,
eak-even, and needs of investment (Giannopoulou, Gryszkiewicz, and Barlatier, 2014).
References
Ali Taha, V., Sirkova, M., & Ferencova, M XXXXXXXXXXThe impact of organizational culture on creativity and innovation. Polish Journal of Management Studies, 14.
Auernhammer, J., & Hall, H XXXXXXXXXXOrganizational culture in knowledge creation, creativity, and innovation: Towards the Freiraum model. Journal of Information Science, 40(2), XXXXXXXXXX.
Dawson, P., & Andriopoulos, C XXXXXXXXXXManaging change, creativity, and innovation. USA: Sage.
Giannopoulou, E., Gryszkiewicz, L., & Barlatier, P. J XXXXXXXXXXCreativity for service innovation: a practice-based perspective. Managing service quality: An international journal, 24(1), 23-44.

Answered Same Day Jul 21, 2020 BIZ301

Solution

Sundeep answered on Jul 22 2020
141 Votes
Marketing and Channel Strategy
Marketing of products is important and for Woolworth which is an established organization and has a large market share, Marketing strategies should be implemented to gather wider market share. According to the AIDA model, Awareness is on the top of the inverted funnel and we want to improve the awareness of the fact that Woolworth now operates in the organic food secto
As we have understood the organization has $200,000 start-up cash to invest in the new services along with their future sales. This gives us the budget that we require to spread the marketing campaign. The marketing techniques would involve both online and offline marketing campaigns(Jin, Y., Wu, X., & Hu, Q. (2017))
Woolworths could use many marketing channel strategy to effectively deliver their organic product and services to their specified consumers in limited time. The organization will use the online and offline sources to delivers their services at the desired place of consumers in limited time and cost.
The online advertising campaign would take...
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