One of the biggest challenges in doing globalbusiness is communicating with people from all over the world. The difficulty,of course, doesn’t have to do with making phone calls or sending emails, butfinding the right time. With offices and personnel in multiple time zones, itcan be quite a challenge to find one time during which people can sit down fora conference call.
Questions:
1. In your opinion, what communication method would be ideal foran organization that has offices in many different countries?
2. Is it necessary to sacrifice speed in communication for thesake of a global presence? That is, can a company have both a global presenceand an efficient, timely means of communication?
3. What cross-cultural issues should you keep in mind as youcreate a new communication system?
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