Task 1 – Promotional Activity Planning
Instructions to Learners:
• This summative assessment can be completed in class or at any other convenient
location.
• Students are required to complete this task using digital tools and ensure to submit in
an acceptable format, e.g. .docx, .pdf, .pptx, or as advised by your assessor.
• Please use the following formatting guidelines to complete this assessment task:
▪ Font Size: 12; Line Spacing: Double; Font Style: Times New Roman
• Assessment activities can be completed either in real workplace environment or in a
simulated environment such as your classroom. In both cases, appropriate evidence of
the assessment activities must be provided.
Instruction to Assessors:
• You must assess student’s assessment according to the provided Marking Criteria.
• You must complete and record any evidence related to assessment activities including
ole-plays and presentations using appropriate forms which must be attached with
student assessment submission.
• You must provide students with detailed feedback within 10 working days from
submission.
This assessment task requires you to plan a promotional activity for your organisation. Choose one of
the promotional activities listed below :
1. Your organization wants you to promote sales of their new software program in Japan. They have
outlined:
a) Around the Tokyo area
) They want you to attend a public function in Japan to present their software program
c) They also want a media conference held in Tokyo
d) They want this promotion to commence in 3 months’ time
e) Recruit and prepare a Japanese national to be the Promotions Assistant in the Tokyo office.
f) Identify and agree roles and responsibilities of promotion staff, including any agency staff that may
e employed.
g) Supervise and support the overseas-based staff involved in promotional activities.
h) Identify relevant legislation that would impact on your promotional activities
2. You operate a wholesale butchery company with a successful meat business in Melbourne. You
want to promote the exporting of your meat products to Canada. You have decided on the following
promotional activities:
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a. You want to distribute to West Coast of Canada
. Samples of meat products will be presented to a group of butchers in British Colombia or Alberta ,
you have not decided which city is the most suitable one
c. You want face-to-face discussions with your future target market customers, rather than a media
conference
d. You want to begin exporting in 6 months’ time
3. You are Marketing Manager for Avalon SwimSport swimwear , which sells swim and surf wear to
men and women . The company already exports its beach and swim wear to 8 countries in Europe. It
now wants to expand into Spain and Germany. Your Manager has stated he is happy for you to create
a plan for promotion of your SwimSport line into Spain and Germany. He has authorized you to
undertake market research and has asked you to provide results of the Market research , and a
promotional plan to him within 2 months.
Design and document a promotional activity for the international promotion you have chosen. In your
plan:
• identify available overseas media
• summarise cultural characteristics of groups within target market
• list relevant international business networks
• outline marketing strategies and promotional activities suitable for international markets
• Identify all required resources required to undertake the promotional activity, including
allocation of roles and responsibilities.
• Promotional activity budget and scheduling
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TA S K 1 – MA RKIN G C RI TERIA
BSBMKG513 - Promote products and services to international
markets S NYS
Learner’s name:
Assessor’s name:
Observation Criteria S NS
Identified and profiled target market for the product/service
Accessed relevant information sources to support planning of
promotional activities
Researched the target country for the promotion
Identified and assessed promotional activities to ensure cultural
appropriateness and compatibility with organisational requirements
Planned and scheduled promotional activities according to marketing
needs of the organisation
Determined overall promotional objectives in consultation with
designated individuals and groups both in international and domestic
settings
Ensured timelines and costs for promotion of activities are realistic and
consistent with budget resources
Developed action plans to provide details of products and/or services
eing promoted
Identified and prepare personnel and resources to support promotional
activities, both in international and domestic settings, to facilitate
achievement of promotional goals
Identified, agreed on and allocated roles and responsibilities of overseas
and domestic personnel for delivery of promotional activities
Feedback to Learner:
Assessor’s Signature:
Date:
Instructions to Learners:
This summative assessment can be completed in class or at any other convenient location.
Students are required to complete this task using digital tools and ensure to submit in an acceptable format, e.g. .docx, .pdf, .pptx, or as advised by your assessor.
Please use the following formatting guidelines to complete this assessment task:
Font Size: 12; Line Spacing: Double; Font Style: Times New Roman
Assessment activities can be completed either in real workplace environment or in a simulated environment such as your classroom. In both cases, appropriate evidence of the assessment activities must be provided.
Instruction to Assessors:
You must assess student’s assessment according to the provided Marking Criteria.
You must complete and record any evidence related to assessment activities including role-plays and presentations using appropriate forms which must be attached with student assessment submission.
You must provide students with detailed feedback within 10 working days from submission.
Task 1 – Marking CRiteria