Microsoft Word - MPM 731 Ass 1 with ru
ic (1March).docx
XXXXXXXXXXDeakin's Bachelor of Commerce and MBA are internationally EPAS accredited.
Deakin Business School is accredited by AACSB.
MPM 731 – Business Communication for Managers
T1, 2018
Assessment 1: Written research report and analysis
Individual Task
DUE DATE (by 11.59pm): Week 4 Thursday, 29th March 2018
PERCENTAGE OF FINAL GRADE: 20% 20%
LENGTH: 1500 words 1500 words
Learning Outcome Details
Unit Learning Outcome (ULO) Graduate Learning Outcome (GLO)
ULO 1: Analyse, critique and reflect on communication techniques
appropriate to different audiences.
GLO2: Communication
GLO8: Global citizenship
ULO 2: Identify, utilise and apply appropriate communication
styles and channels.
GLO2: Communication
GLO8: Global citizenship
Assessment Feedback:
Please refer to the Assessment 1 ru
ics at the end of this document and/or on CloudDeakin for the
assessment criteria and required performance levels.
Students who submit their work by the due date will receive their marks and feedback on
CloudDeakin by Wednesday 25th April.
Description / Requirements
The purpose of this task is to provide you the opportunity to apply theoretical concepts covered
throughout on topics from Part 1 of Dwyer XXXXXXXXXXsuch as self-concept, intrapersonal and
interpersonal communication, ve
al and non-ve
al communication; and Parts 3 and 4 of Dwyer
(2016) such as researching, academic writing and analysis, evaluating, presenting information and
communicating to different audiences. This is the written research report and analysis assessment
(as published in the 2018 handbook).
Page 2 of 5
The aim of this assignment is to understand how best to use research and write to communicate
most effectively for a certain audience. This encompasses summarising, paraphrasing and
eferencing. In addition, you need to consider the layout and presentation of the report to ensure
that it is of a professional standard. This includes (but is not limited to) aspects such as the use of
professional language, spelling, grammar, formatting and the use of supporting graphics. In
addition, where the words and ideas of other authors are included, these should be acknowledged
with co
ect use of the Harvard style of referencing.
The following articles are to be used for this assessment task; select ONE (1) topic from the list below:
TOPIC 1: USE OF SOCIAL MEDIA
Cardon, P. W., & Marshall, B XXXXXXXXXXThe hype and reality of social media use for work
collaboration and team communication. International Journal of Business Communication, 52(3),
273-293.
AND
Ross, K., Taylor, M. & Fitzgerald, M XXXXXXXXXXTeaching students involved in emergency
management how to use social media effectively [online]. Australian Journal of Emergency
Management, The, Vol. 30, No. 4, 21-25.
TOPIC 2: CRISIS COMMUNICATION
Lim, M XXXXXXXXXXFreedom to hate: social media, algorithmic enclaves, and the rise of tribal
nationalism in Indonesia, Critical Asian Studies, 49:3, XXXXXXXXXX.
AND
Park, H., & Cameron, G. T XXXXXXXXXXKeeping it real: Exploring the roles of conversational human
voice and source credibility in crisis communication via blogs. Journalism & Mass
Identify and summarise in your own words the main themes from each article (no more than 500
words per article). Discuss the conclusions you’ve drawn from examining the two different contexts
in relation to communication styles, channels and intercultural communication (500 words).
Please upload one Word document to your Assignment drop box on CloudDeakin.
Submission Instructions
Upload to your assignment drop box.
Your Assessment 1 is to be submitted online in the assignment submission area provided on
CloudDeakin. You will receive an email to your Deakin email address confirming that your
assignment has been submitted. You should check that you can see your assignment in the
Submissions view of the Assignment drop box folder after upload; and check for and keep the email
eceipt for the submission.
Page 3 of 5
You must keep a backup copy of every assignment you submit, until the marked assignment has been
eturned to you. In the unlikely event that one of your assignments is misplaced, you will need to
submit your backup copy.
Any work you submit may be checked by electronic or other means for the purposes of detecting
collusion and/or plagiarism.
Notes
• Penalties for late submission: The following marking penalties will apply if you submit an
assessment task after the due date without an approved extension: 5% will be deducted from
available marks for each day up to five days, and work that is submitted more than five days
after the due date will not be marked. You will receive 0% for the task. 'Day' means working
day for paper submissions and calendar day for electronic submissions. The Unit Chair may
efuse to accept a late submission where it is unreasonable or impracticable to assess the task
after the due date.
• For more information about academic misconduct, special consideration, extensions, and
assessment feedback, please refer to the document Your rights and responsibilities as a
student in this Unit in the first folder next to the Unit Guide of the Resources area in the
CloudDeakin unit site.
• Building evidence of your experiences, skills and knowledge (Portfolio) - Building a portfolio
that evidences your skills, knowledge and experience will provide you with a valuable tool to
help you prepare for interviews and to showcase to potential employers. There are a number
of tools that you can use to build a portfolio. You are provided with cloud space through
OneDrive, or through the Portfolio tool in the Cloud Unit Site, but you can use any storage
epository system that you like. Remember that a Portfolio is YOUR tool. You should be able
to store your assessment work, reflections, achievements and artefacts in YOUR Portfolio.
Once you have completed this assessment piece, add it to your personal Portfolio to use and
showcase your learning later, when applying for jobs, or further studies. Curate your work by
adding meaningful tags to your artefacts that describe what the artefact represents.
XXXXXXXXXXDeakin's Bachelor of Commerce and MBA are internationally EPAS accredited.
Deakin Business School is accredited by AACSB.
T1 2018 MPM731 Ass 1: Academic writing
Criteria Unacceptable/Not
attempted
Needs improvement Acceptable Good Very good Excellent
Communication
(GLO2 - ULO1; ULO2)
Effective structure and
presentation of
thematic analysis
(10 marks)
Written thematic
analysis is
inaccurate,
misleading or shows
superficial use of
information.
Language is poor and
makes
comprehension of
the report difficult.
(0-2.9 marks)
Written thematic
analysis is lacking in
substance and
authority.
Language is poor and
makes
comprehension of
the report somewhat
difficult.
(3-4.9 marks)
Written thematic
analysis is adequate.
Language is
acceptable but there
are flaws in the flow
and structure.
(5-5.9 marks)
Written thematic
analysis is somewhat
clear, concise and
fluent. Some flaws in
the flow and
structure.
(6-6.9 marks)
Written thematic
analysis is clear,
concise and fluent.
Good flow and
structure.
(7-7.9 marks)
Written thematic
analysis is very clear,
comprehensive,
concise and fluent.
Very good flow and
structure.
(8-10 marks)
Global Citizenship
(GLO8 - ULO1; ULO 2)
Clear knowledge and
explanation of selected
cultural and
communication
contexts (8 marks)
Little or no
knowledge of
selected cultural and
communication
contexts.
Inaccurate or no
supporting evidence.
Conclusions are
wholly inaccurate or
not addressed.
(0-2.3 marks)
Insufficient
knowledge of
selected cultural and
communication
contexts, with
inaccurate
supporting evidence.
Conclusions have
inaccuracies or are
poorly addressed.
XXXXXXXXXXmarks)
Issues related to the
selected cultural and
communication
contexts are
satisfactorily
discussed with
adequate evidence.
Conclusions are
satisfactorily
addressed.
(4-4.7 marks)
Issues related to the
selected cultural and
communication
contexts are well
discussed with good
evidence.
Conclusions are well
addressed.
XXXXXXXXXXmarks)
Issues related to the
selected cultural and
communication
contexts are very
well discussed with
very good evidence.
Conclusions are very
well addressed.
XXXXXXXXXXmarks)
Issues related to the
selected cultural and
communication
contexts are
exceptionally well
discussed with
exceptionally good
evidence.
Conclusions are
exceptionally well
addressed.
(6.4-8 marks)
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Use of Deakin Guide to
Harvard Referencing
(2 marks)
Does not attempt
eferencing in
accordance with
Harvard referencing
style.
(0-0.5 marks)
Demonstrates a
limited ability to
eference in
accordance with
Harvard referencing
style.
XXXXXXXXXXmarks)
Satisfactory use of
the Harvard
eferencing style.
The report refers to
the two articles using
the Harvard
eferencing style
with inconsistencies.
(1-1.1 marks)
Good use of the
Harvard referencing
style. The report
efers to the two
articles using the
Harvard referencing
style with some
inconsistencies.
XXXXXXXXXXmarks)
Very good use of the
Harvard referencing
style.