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ASSESSMENT BRIEF 
Subject Code and Title  BIZ301 Organizational Creativity and Innovation 
Assessment  Case Study Analysis 
Individual/Group  Individual 
Length  1,200 words +/‐ 10% 
Learning Outcomes  a) Differentiate between the processes of creativity, 
innovation, and entrepreneurship 
) Identify organisations that develop and foster the 
processes, practices, and attributes for creativity and 
innovation 
d) Explain the implications for organisational strategy, 
when developing a culture of creativity and/or 
innovation 
Submission  Due by 11:55pm AEST/AEDT Sunday of Module 3 (week 
6) 
Weighting  35% 
Total Marks  100 marks 


Objective: 
 To develop an understanding of an how innovations are conducted in organisations 
 Understand the process and methodology of 
inging innovative products  and 
solutions to the market 
 Develop an understanding of how customers play an important role in the 
development of innovative market based solutions 
 The assessment will prepare you to be able to develop valuable skills towards the 
group venture plan 
Context: 
Innovation and creativity are growing in importance, within organisations pursuing 
excellence and growth, in a competitive business world. Organisations use various 
innovative methods and techniques to ensure competitive advantage within their market 
place and meet their customer’s needs. This assessment will encourage students to explore 
the methods and approaches undertaken by a leading organisation and to critique a global 
and name. The aim of this assessment is to identify the success of Apple. Students will 
BIZ301_Assessment 1_Case Study_M3.DocxCase Study_M3 Page 2 of 5
 
 
 
identify the attributes of the people, places, products and approaches that have made Apple 
the most valuable company in the world, with regards to market capitalisation. 
 
 
Instructions: 
Students will review and critique the case study: Design Thinking and Innovation at Apple by 
Stefan Thomke and Ba
ara Feinberg (2012). It may be helpful to print the case study and 
highlight useful sections and/or take notes as you read. The output will be a 1,200 word 
eport that responds to the following four questions: 
1) In the students view, how does innovation and strategy work together at 
Apple? 
2) Identify the innovation approach Apple has successfully used to identify 
customers’ needs, and how did it help them to continue to stay ahead of the 
competition? 
3) What role did Apple’s people have, in the company constantly coming up with 
innovative products, and how did the culture at Apple encourage/discourage 
them? 
4) What impact did Steve Jobs have on Apple and what did he 
ing, personally, 
to the organisation? What was Steve Jobs view of process and innovation? 
You have the option of undertaking further reading on Apple, if you wish, in order to 
enhance your analysis. Any additional reading must be properly referenced in your report. 
 
 
Submission Instructions: 
Submit  your  research  report,  by  clicking  on  the  Assessment  link,  in  the  main  navigation 
menu in BIZ301 Organisational Creativity and Innovation. The learning facilitator will provide 
feedback via  the Grade  Centre  in  the LMS portal.  Feedback can be viewed  in My Grades. 
BIZ301_Assessment 1_Case Study_M3.DocxCase Study_M3
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Learning Ru
ic: Assessment 1

Assessment 
Attributes 
Fail (Unacceptable) 
0‐49% 
Pass 
(Functional) 
50‐64% 
Credit 
(Proficient) 
65‐74% 
Distinction 
(Advanced) 
75 ‐84% 
High Distinction 
(Exceptional) 
85‐100% 











Grade 
Description 
(Grading Scheme) 






Fail grade is awarded if 
a student is unable to 
demonstrate 
satisfactory academic 
performance in the 
subject or has failed to 
complete required 
assessment points, in 
accordance with the 
subject’s required 
assessment points. 





Pass is awarded for work 
showing a satisfactory 
achievement of all 
learning outcomes and an 
adequate understanding 
of theory and application 
of skills. 

A consistent academic 
eferencing system is 
used and sources are 
appropriately 
acknowledged. 





Credit is awarded for work 
showing a more than 
satisfactory achievement of 
all learning outcomes and a 
more than adequate 
understanding of theory 
and application of skills. 

A consistent academic 
eferencing system is used 
and sources are 
appropriately 
acknowledged. 


Distinction is awarded for 
work of superior  quality 
in achieving all learning 
outcomes and a superior 
integration and 
understanding of theory 
and application of skills. 

Evidence of in‐depth 
esearch, reading, 
analysis, and evaluation is 
demonstrated. 

A consistent academic 
eferencing system is 
used and sources are 
appropriately 
acknowledged. 

High Distinction is 
awarded for work of 
outstanding quality in 
achieving all learning 
outcomes together with 
outstanding integration 
and understanding of 
theory and application of 
skills. 

Evidence of in‐depth 
esearch, reading, 
analysis, and original and 
creative thought is 
demonstrated. 

A consistent academic 
eferencing system is 
used and sources are 
appropriately 
acknowledged. 

Effective 
incorporation of the 
data from the case 
study 
Limited understanding 
of the organisation. 


Limited knowledge of 
Adequate understanding 
of the organisation. 


Shows clear 
Good understanding of the 
organisation. 


Identifies different 
Highly developed 
understanding of the 
organisation. 
A sophisticated 
understanding of the 
organisation. 
BIZ301_Assessment 1_Case Study_M3.DocxCase Study_M3
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30% 
the different 
approaches or methods 
used by Apple to 
achieve their goals. 
understanding of the 
different approaches or 
methods used by Apple to 
achieve their success. 
approaches or methods 
used by Apple and is  able 
to clearly link this with the 
success of the organisation.
Clearly outlines the 
macro‐level strategies 
employed by Apple to 
demonstrate competitive 
leadership. 
Clearly outlines and 
integrates the key 
aspects of macro‐ and 
micro‐level attributes of 
Apple’s product 
innovation, people, and 
custome
market need. 

Knowledge and 
understanding of 
appropriate theory 

30% 
Limited understanding 
of required concepts 
and knowledge. 
Often conflates/confuses 
assertion of personal 
opinion with information 
substantiated by evidence 
from the research/course 
materials. 
Supports personal opinion 
and information 
substantiated by evidence 
from the research/course 
materials to outline Apple’s 
contribution to society. 
Discriminates between 
assertion of personal 
opinion and information 
substantiated by robust 
evidence from the 
esearch/course materials
Systematically and 
critically discriminates 
etween assertion of 
personal opinion and 
information 
substantiated by robust 
and extended reading. evidence from the 
esearch/course 
materials and extended 
eading.
Integrates Apple’s 

Synthesis of case 
study data and 
theory 

20% 
Limited synthesis and 
analysis of the key 
information. 


Limited 
application
ecommend 
ations based upon 
analysis. 
Demonstrated analysis 
and synthesis of new 
knowledge with 
application. 


Shows the ability to 
interpret relevant 
information from the 
case study, to develop a 
list of approaches. 
Well‐developed analysis 
and synthesis, with 
application of 
ecommendations linked to 
analysis/synthesis. 
Outlines the key aspects of 
the  innovative approaches 
taken by Apple. 
Thoroughly understands 
the approaches of 
innovation taken by the 
organisation and its 
impact on the success of 
the company. 
Is able to attribute the 
approaches to the 
continued development 
of innovative products. 
Highly sophisticated and 
creative analysis of the 
approaches used. 
Is able to link the 
approaches used and 
their impact on society. 
Able to identify other 
organisations that may 
use these approaches to 
emain competitive. 


BIZ301_Assessment 1_Case Study_M3.DocxCase Study_M3
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Delivery of a 
professionally 
structured, written 
and presented 
Poorly structured 
document that is 
difficult to understand 
and not well presented. 
Acceptable structure and 
presentation and 
adequately written. 
Information, evidence, and 
explanations are well 
structured and presented. 
A mostly clear flow to the 
Information, evidence, 
and explanations are well 
structured and 
presented. 
Expertly presented; the 
eport is logical, 
persuasive, and well‐ 
supported by evidence 
document  investigative approach. A very clear flow to the Demonstrates an 

20% 
Line of reasoning is easy to 
follow. 
investigative approach.
Line of reasoning is 
logical, insightful, and 
excellent flow and 
professional approach to 
the investigation. 
easy to follow.  
Effective use of graphics  Clear line of reasoning 
and supporting data, to and approach is expertly 
aid with communication. delivered. 
Extremely effective use 
of graphics and 
supporting data. 
Engages and sustains the 
audience’s interest in the 
topic.
Answered Same Day Jul 09, 2020 BIZ301

Solution

Parul answered on Jul 11 2020
148 Votes
Management » Management – Others                    Order No: 32033
Que 1) In the student’s view, how does innovation and strategy work together at Apple
Ans1) Quoting on of the most popular and su
eal prove
"An army of sheep, led by a Lion is better than an army of Lions, led by a sheep" by Alexander. An organisation's strategy majorly reflects the vision and thinking of its leader. Similar parallels can be drawn for Apple under the leadership of Steve Jobs. Apple as an organisation had differentiated itself through its simplicity and design thinking. Steve was fundamental in making Apple as most valuable publically traded organisation in the world and had integral influence on the overall performance of the organisation. Taking reference from case study "Design Thinking and Innovation at Apple." (Thomke, S. H., and Feinberg, B., 2012) innovation in Apple is fuelled by comprehending its customers and direct deduction of what customers wants, likes or dislikes. Primarily, business strategy of Apple is to provide quality to their customers. For instance, organisation designed computers that are for personal work and foster individual use rather than for enterprise applications with least level of complexity. Essentially, innovation and business strategy is seamlessly integrated at Apple. The same can be
ought out with the image below, heart of the business is innovation and strategy is to is to concentrate on what consumers in general desires and how can Apple help them to fall in love with their equipment. Attention is to get the design right and implementation would follow. As per the CEO and CIO ultimate design sensibility is "simplicity is ultimate sophistication". There can be no bargain between functionality and simplicity of usage of an equipment
Fig1 Innovation and Strategy are seamlessly integrated at Apple
Que 2) Identify the innovation approach Apple has successfully used to identify customers’ needs, and how did it help them to continue to stay ahead of the competition?
Ans2) Defining what is the pain-point of the consumer and real problem they are catering too. Once the design is comprehended its implementation and execution is...
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