MarketingWeek 13 - Discussion Forum, Global MarketingDiscussion Question:Suppose that Dos Equis...

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MarketingWeek 13 - Discussion Forum, Global MarketingDiscussion Question:Suppose that Dos Equis (beer brand) has decided to enter the German market. You are the marketing manager of Dos Equis and you must decide how to enter this new market (e.g. by exporting? joint venturing? direct investment? etc.). What are the options Dos Equis is facing? Choose the option that you feel is the best for Dos Equis, discussing the possibleadvantages and disadvantages of this mode of entry compared to other modes.Should Dos Equis adopt 'standardization'or 'customization' strategy for its marketing mix (the 4 Ps)? Discuss each P separately with lots of examples.International BusinessWeek 13 - Analysis Question ForumAnalysisQuestion:Many businesses around the globe have outsourced goods and services to India and China. However, some of these businesses have reversed course and are now insourcing these goods and services. Select a specific good or service that was initially outsourced but which is now being insourced and explain what factors were relevant to the decision to reverse course. Do you support the course reversal? Explain why you do, or do not, support it.

Swati · Accepted Answer

Discussion Question
Dos Equis, as want to enter foreign market of German must opt the entry mode based on the resources, company size, marketing costs, investment size, product, profits etc. Some of best options as faced by Dos Equis include joint venture, direct investment and exporting. I feel the best option would be joint venturing as this would help to get insight as well as expertise about the German market along with preventing several side effects of entering totally new market. Advantages of joint venture compared to other modes include availability of better resources, the costs and risks are equally shared by both parties involved, it is more flexible and there are ways to exit it in case required. One best thing is while choosing this; one can gradually set separate business and sell to parent company. Also, there would be limitless potential virtually and most importantly there is great opportunity to cooperate with people from German while combining strengths and avoiding discrimination. Disadvantages associated with this option are clash of cultures, limited outside opportunities and lack of clear communication. Sometimes unclear objectives and unreliable partners may also lead to failure of this option.

Marketing Week 13 - Discussion Forum, Global Marketing Discussion Question: Suppose that Dos Equis (beer brand) has decided to enter the German market. You are the marketing manager of Dos Equis and...

Week 13 - Analysis Question Forum

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