Marina Bay Sands is a 5-star luxury hotel, located in Singapore. The establishment is well-known for its worlds largest rooftop Infinity pool that attracts international tourists (Singapore, XXXXXXXXXXTo keep that high hotels’ standard , our team is going to introduce and present the new project named To Infinity and Beyond . This program will encourage business to take a fresh look at the property’ rooftop exposure and gain the advantages by returning top site into the entertainment area.
Our goal for this project is to make the hotel brand more unique and increase our brand awareness in the country and worldwide. Since most of the new hotels in the surrounding areas offer infinity pools, through our idea, we can have a competitive advantage by offering these distinctive activities.
We have come up with the idea to utilize the currently vacant area on the roof top of the Maria Bay Sands to carry out a range of adrenaline activities. The activities that we have come up with include Bungee Jumping, Skywalking, Hanging Restaurant & Infinity Slide.
Bungee jumping will allow for the guests of the hotel and external customers to jump off the edge of the 57-floor building and then reeled back up on to the platform. In the case of sky walking we plan on build a small extension where customers can walk onto a clear, glass floor extending off the building. The hanging restaurant will be conducted through the use of a crane to hoist the 22-seater dinner table up and off the building. And then lastly, the infinity slide will be conducted on the above platform at the end of the infinity pool which will extend off the end of the building and into the pool. The slide will be enclosed and clear, allowing for customers to gain an amazing view of the city below.
Furthermore, our idea will allow us to gain a stronger competitive advantage through individualizing the hotel. It will as allow us to utilize the remaining space of the rooftop, which is not providing the hotel with any profit at this current moment in time. And, it will increase our customer base and target market.
In this case we are going to have a partnership with AJ HACKETT who is well-knowed in the industry.
Please write 500 words ( excluding references) about the value propositions regarding the following question.
a) What is the benefit of your concept for the consumer/organisation?
b) Why would the customer or organisation pay for the idea?
c) Do you have any existing competitors?
d) How does the competition compare to your concept?
e) What makes your concept different?