MAN304_T2_2020_Assessment_2
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Assessment 2 Information
Subject Code: MAN304
Subject Name: Issues in International Business
Assessment Title: International Business Report
Assessment Type: Individual Written Report
Word Count: 1500 Words (+/-10%)
Weighting: 30 %
Total Marks: 30
Submission: Via Turnitin
Due Date: Monday, Week 9 at 13:55pm
Your Task
Select an International Business that is seeking to expand into a new or emerging market and write an
individual written report discussing the opportunities and challenges that the business will face.
Assessment Description
To complete this assessment, you will need to write an Individual Report that discusses the
various external environmental factors (political, legal, economic and cultural) that will provide both
opportunities and challenges for your chosen international business as part of their expansion strategy
into a new or emerging market.
Learning Outcomes
LO3: Analyse the strategies and structures of engaging in international businesses
LO4: Demonstrate awareness of the political and cultural differences that influence
international business
LO5: Demonstrate an understanding of the modes of entry and the operational issues
involved in going global
Assessment Instructions
Based on your selection of an Individual Business, your Individual Report will discuss the
various external environmental factors (political, legal, economic and cultural) that will provide both
opportunities and challenges for your chosen business as part of their expansions strategy into a new or
emerging market.
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You should select one (1) new or emerging market to form the basis of your discussion.
Your report should include the use of a range of primary information sources from your chosen business
and be supported by academic research.
It is recommended that in Week 6, you submit a plan/outline to your lecturer on how you will approach
your report.
• Using a Report Format, you will need to include the following components:
o Introduction (150 words)
o External Environmental Factors (Political, Legal, Economic and Cultural) (600 words)
o The Expansion Opportunities for your Business (300 words)
o The Expansion Challenges for your Business (300 words)
o Conclusion (150 words)
o Reference List (using the Harvard Referencing Convention throughout your report and
eference list at the end)
Please refer to the Assessment Marking Guide to assist you in completing all the assessment criteria.
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Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences
of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct
Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http:
www.kbs.edu.au/cu
ent-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point
at which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
esources on the MyKBS Academic Success Centre page. Click here for this information.
http:
www.kbs.edu.au/cu
ent-students/student-policies
https:
elearning.kbs.edu.au/course/view.php?id=1481
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Assessment 2 Marking Ru
ic
Criteria NN (Fail)
0 - 49
P (Pass)
50 - 64
CR (Credit)
65 - 74
DN (Distinction)
75 - 84
HD (High Distinction)
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Demonstrated
Identification and
Application of the
External
Environment Factors
(Political, Legal,
Economic and
Cultural) that will
affect the business
expansion strategy
(10 Marks)
Your application lacks
depth, and your
interpretation is not
elevant to the
assessment criteria.
You
iefly identify and apply
some of the external
environmental factors that will
affect your business
expansion strategy
and your interpretation is not
always relevant to the
assessment criteria.
You have identified and
applied most of the external
environmental factors that
will affect your business
expansion strategy and is
elevant to the assessment
criteria.
You have thoroughly
identified and applied the
external environmental
factors that will affect your
usiness expansion strategy
and is relevant to the
assessment criteria.
You have convincingly and
with detail identified and
applied the external
environmental factors that will
affect your business
expansion strategy and is
elevant to the assessment
criteria.
Identification and
Discussion of the
usiness’
expansion
opportunities
(8 Marks)
The quality of your
identification and
discussion was poor
and/or
incoherent.
You have identified and
discussed some of the key
usiness expansion
opportunities, although a
more comprehensive
discussion was required
You have identified and
discussed most of the key
usiness expansion
opportunities, although
some discussion points
needed more depth
You have identified and
discussed of the key
usiness expansion
opportunities, and provided a
very good and detailed
discussion
You have provided a very
comprehensive and dynamic
key business expansion
opportunities, and provided a
excellent and detailed
discussion
Identification and
Discussion of the
usiness’
expansion
challenges
(8 Marks)
The quality of your
identification and
discussion was poor
and/or
incoherent.
You have identified and
discussed some of the key
usiness expansion
challenges, although a more
comprehensive discussion
was required
You have identified and
discussed most of the key
usiness expansion
challenges, although some
discussion points needed
more depth
You have identified and
discussed of the key
usiness expansion
challenges, and provided a
very good and detailed
discussion
You have provided a very
comprehensive and dynamic
key business expansion
challenges, and provided a
excellent and detailed
discussion
Selection of an
International
Business and
suitable new or
emerging market
(2 Marks)
Neither your selection of
an International Business
or your choice of a new
and emerging market was
not appropriate for the
question
Your selection of an
International Business or your
choice of a new and emerging
market was well matched to
the question
Your selection of an
International Business or
your choice of a new and
emerging market was
appropriate for the question
Your selection of an
International Business or
your choice of a new and
emerging market was
appropriate for the question
Your selection of an
International Business or your
choice of a new and emerging
market was appropriate for
the question
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Assessment Marking Guide
Academic
Structure
(2 Marks)
Spelling, grammar and
presentation/or grammar
is consistently inco
ect.
In-text referencing and/or
eference list is mostly
inco
ect or non-existent
Your research lacks focus
ecause of an unsuitable
choice of sources.
Spelling, grammar and
presentation have numerous
e
ors.
In-text referencing and/or
eference list is obvious but
there are major e
ors.
You have selected some
appropriate scholarly sources.
Better use of quality sources
would help focus your
esearch.
Spelling, grammar and
presentation have
numerous e
ors.
In-text referencing and/or
eference list has only minor
e
ors throughout.
Your research is focused,
drawn from an appropriate
ange of scholarly sources
E
ors in grammar and
spelling are rare and
professionally presented.
In-text referencing and the
esultant reference list is
co
ect, with only the
occasional e
or.
It is obvious that your
esearch is focused,
complemented by a quality
selection and range of
scholarly sources.
Co
ect grammar and spelling
throughout the analysis with
no obvious e
ors.
In-text referencing and the
esultant reference list is
co
ect, with no e
ors.
It is clearly obvious that your
esearch is extensive and
focused, complemented by a
quality selection and range of
scholarly sources.
Assessment 2 Information
Subject Code:
Subject Name:
International Business Report
Assessment Title:
Individual Written Report
Assessment Type:
Weighting:
Total Marks:
Via Turnitin
Submission:
Monday, Week 9 at 13:55pm
Due Date:
30 %
30
Word Count:
MAN304
Issues in International Business
Please refer to the Assessment Marking Guide to assist you in completing all the assessment criteria.
MAN304_T2_2020_Week_05_FINAL
MAN304
Issues in International
Business
Week Five
The Challenges of Global
Expansion (New and
Emerging Markets)
1
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