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Major Assignment - Part 1 Value:35%Due date:16-Apr-2018Return date:18-May-2018Length: XXXXXXXXXXwordsSubmission method optionsAlternative submission method Task This Major Assignment is in two parts...

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Major Assignment - Part 1

Value:35%Due date:16-Apr-2018Return date:18-May-2018Length: XXXXXXXXXXwordsSubmission method optionsAlternative submission method
Task

This Major Assignment is in two parts and together creates a complete International Business Report. This assessment item is Part 1 of this report.
Your task is to:

  • Choose an organisation
  • Select an overseas country of your choice
  • Conduct a analysis of the macro environment (ie the economic, political, legal, cultural and ethical environment) that your chosen business would need to be aware of if they were going to "do business" in this country.


Most companies have websites from which you should be able to acquire sufficient information to address this assignment task. Students may choose to conduct this analysis on their current workplace organisation. However, if choosing your own organisation the country selected must not be one in which your company currently operates. If you are having trouble identifying an organisation for this report then please contact the lecturer who will be able to provide you with a choice of companies based on case studies.
Note that you need to ensure that you refer to the theory covered in the topics 1 to 6 within your report and find additional relevant literature. This should not be a general descriptive report, but rather must be a report that explains the relevant theory relating to international business, as well as using it to analyse the environment. That is, when providing data on type of government or economic factors you should not just state the information but you should also explain how it is significant and why it is of interest/importance to your particular organisation.
Your assessment should be prepared in report style format and should include the following content:

  • Executive summary of main findings of report
  • Introduction to the report
  • Brief company background including why it might consider overseas expansion (Topics 1 & 2)
  • Brief introduction to chosen country
  • Economic Analysis (Topics 3 & 4)
  • Political & Legal Analysis (Topic 5)
  • Culture and Ethics (Topic 6)
  • Conclusions
  • Reference list (in APA format)

Online submission via Turnitin is required for this assignment. Details will be provided by your subject lecturer.

Rationale

This assessment has been designed in order to:

  • assist you to develop and demonstrate your learning about the nature of international business and the importance of macro-environmental scanning and research, focusing on Topics 1-6;
  • allow you to develop your information searching and critical thinking skills; and
  • provide you with further experience in academic writing.


It addresses the following learning objectives for this subject

  • be able to describe international business practices and discuss how they are being shaped by economic theories, financial, socio-cultural and political forces; with particular emphasis on the business practices of Australia's major trading partners;
  • be able to identify general, and special problems, issues facing managers of international business operations
  • be able to investigate different socio-cultural and ethical environments in the international arena and explain the implications for conducting business.
Answered Same Day Apr 08, 2020 MGT530 Charles Sturt University

Solution

Aarti J answered on Apr 14 2020
143 Votes
Coles in India
Student’s Name
Course Name
Date
RUNNING HEAD: COLES IN INDIA        1
Executive Summary
Coles Supermarkets Australia is a chain of supermarkets in Australia. The company offers a wide range of products which is offered to the customers across the globe. The company offers baby products, bakery products, dairy products, deli, and different fruits and vegetable, liquor, mobile phones and tablets.
India is a land of diverse culture and language. The country has diverse culture with diverse language. Indians tend to be religious, family oriented, and philosophical. They value traditions,and follow the life of material comforts, physical purity, and spiritual refinement. They are highly superstitious and worship God.
India is one of the third largest retail market in Asia or the world’s fourth largest country for the retail market in the world. The retail sales volume of the country is expected to grow at 5.9% for the year 2018 and the growth of the same is expected to improve further. The sales volume of the retail sector is expected to grow at 6.2% for the next 5 years which is usually be driven by income growth, rural penetration and influx of the foreign
ands which attract the foreign
ands to the country. The major domestic retailers are expanding their existence and the foreign
ands are also targeting India’s middle class.
COLES IN INDIA        16
Introduction to the report
Coles Supermarkets Australia is a chain of supermarkets in Australia. The company offers a wide range of products which is offered to the customers across the globe. The company offers baby products, bakery products, dairy products, deli, and different fruits and vegetable, liquor, mobile phones and tablets. (About coles, 2018)
Brief company background including why it might consider overseas expansion
Coles began its operations in the year 1914, the company has been giving the Australian families a happy and healthy life from more than 100 years. The company survived the world war II and stood strong. After the world war, the company emphasized on growth, learning and innovation. The 1960’s was the era of setting the pace of the business The company opened a nation’s first freestanding supermarket with different facilities and car parking. The 1970’s was the time when the company went for an expansion, the company stretch its hand across the Australian market with a focus on value, convenience and innovation. The company showed an innovative streak and spur across the Australian market. The 80’s era was the era of confidence and growth. This time, Coles looked and seeked for new opportunities and the company had introduced the first scanners in its stores for reading the itemized billing and printed receipts. This was the year when the company opened up the liquor section as well under Liquorland and Vintage Cellars. 1990’s was the time when there was rise in technology. The company adopted different means of technology which helped the company to improve its working and management. The company has launched the inventory tracking machines and with which the company was able to do huge savings and invest in expanding its business. The company also launched its flybuys program where the company offered free air tickets to the premium customers. The company also introduced the online shopping at the end of 1990’s. (History, 2018)
The 2000’s era was the era of different challenges and opportunities. The company had to face economic uncertainty because of the increase in the interest rates and the decline in the value of dollars. The company established a network of Coles Express service stations providing access to the customers through the petrol pump and other places. In the year 2006, the company acquired the firm Wesfarmers. (History, 2018)
After this the company emphasized in improving the customer experience with lowering the prices, making over the company’s stores to give customers a new experience. Some of the leadership
ands under Coles includes: Coles, Coles outline, Coles liquor, Coles express, Coles financial services, and Spirit hotels. (Annual Report, 2018)
Coles has limited international presence and India is considered as one of the countries where the company can expand its operations.
Brief introduction to chosen country
India is one of the third largest retail market in Asia or the world’s fourth largest country for the retail market in the world. The retail sales volume of the country is expected to grow at 5.9% for the year 2018 and the growth of the same is expected to improve further. The sales volume of the retail sector is expected to grow at 6.2% for the next 5 years which is usually be driven by income growth, rural penetration and influx of the foreign
ands which attract the foreign
ands to the country. The major domestic retailers are expanding their existence and the foreign
ands are also targeting India’s middle class.
Economic Analysis
The Economist Intelligence Unit expects the National Democratic Alliance (NDA) government to retain its dominance over the political scene. The NDA will secure a second five-year term at the parliamentary election due in 2019. The country have revised upwards our forecast of the budget deficit for 2018/19 to 3.5% of GDP, compared with 3.4% previously. This followed the publication in Fe
uary of an expansionary budget, which will put increasing pressure on government finances. (Economist Intelligence unit, 2018)
We forecast that real GDP will expand by an average of 7.9% a year in 2018/19 2022/23, making India the fastest-growing major economy over the period. Economic growth will remain underpinned by strength in domestic demand. We expect private consumption to make the largest contribution to growth, rising by an average of 8% a year in 2018/19-2022/23. Public spending ahead of the parliamentary and state elections will be a key source of support in the early part of the forecast period, with government consumption growing by 11.8% a year on average in 2018/19-2019/20. Government spending will moderate over the latter part of the forecast period, however. A bank recapitalisation initiative announced in late 2017 will lead to an improvement in bank and corporate balance sheets. This will have a beneficial effect on gross fixed investment, especially towards the latter part of our forecast period; we forecast that gross fixed investment will grow by an average of 10.8% a year in 2020/21-2022/23. In factor-cost terms, real GDP will be driven by growth in the services sector, averaging...
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