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LP4 Assignment: The Role of Promotion Directions View the video on the BoltBus Company, located at Cengage.com, Chapter 17. BoltBus is Greyhound’s curbside, express bus service. BoltBus operates...

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LP4 Assignment: The Role of Promotion

Directions

View the video on the BoltBus Company, located at Cengage.com, Chapter 17. BoltBus is Greyhound’s curbside, express bus service. BoltBus operates primarily in the Northeast between major hubs, with some other service in the Northwest. This clip covers how BoltBus reaches its target markets through advertising, promotion, and social media. After viewing the video, write a XXXXXXXXXXword paper in which you address the following questions:

  1. Who does BoltBus consider to be its core consumers?
  2. How does the company use the knowledge (of who their core consumers are) to decide how to market BoltBus?
  3. Which type of product advertising does BoltBus use?
  4. Does BoltBus use consumer sales promotion? If so, what is the primary promotion they use?
Answered 36 days AfterNov 20, 2017

Solution

David answered on Dec 27 2017
24 Votes
BoltBus Company        5
The Role of Promotion
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Introduction
BoltBus is an excellent
and of administration that were propelled in the year 2008 by providing secure, constant, exotic bus transportation having fare as $1 between New York, NY and Washington, DC, Philadelphia, PA, Che
y Hill, NJ and Boston, MA. The bus service is claimed by Greyhound Bus Lines, however is worked as upmarket
and that offers complimentary wireless internet on all transports, as well as a budget travel reward — on each transport, a ticket is haphazardly sold at $1 by providing them the motto "Dash for a Buck". The organization began running courses transmitting out of New York (NY) City in year 2011. In the month of October 2013, the organization acquainted services with California by running transports between Los Angeles, San Jose, and Oakland. San Francisco and Las Vegas were added to the guide in December. (https:
www.boltbus.com, 2017).
Core Consumers of BoltBus
The buyers are normally well informed purchasers who need to purchase tickets simple and fast. They chose to overhaul their frameworks to take into account this kind of statistic. They principle target are students, young professionals as well as young families who goes on weekends. BoltBus considers the cost of fuel, tolls and stopping for those buyers who drive and tries to offer a less expensive more advantageous services. BoltBus valuing approach is alluring to purchasers. Costs are transparent; customers recognize what's to expect and what they are getting for their dollar. They understood that young purchasers feel unemba
assed about transport go—as long as they can remain on the web. (Sanburn, J., 2012).
How does the company use the knowledge (of who their core consumers are) to decide how to market BoltBus?
The organization depends vigorously on ve
al exchange as well...
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