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Microsoft Word - HOS802 A1 - Individual Report.docx Page 1 of 4 Subject Title Hospitality Management Simulations Subject Code HOS802 Lecturer / Tutor Stephen Rodwell Trimester T1, 2019 Assessment...

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Microsoft Word - HOS802 A1 - Individual Report.docx
Page 1 of 4
Subject Title Hospitality Management Simulations
Subject Code HOS802
Lecturer / Tutor Stephen Rodwell
Trimester T1, 2019

Assessment Title Assessment 1 – Individual Report
Learning Outcome/s (found in the
Subject Outline)
2 & 3
Assessment type Individual
Weighting % 20%
Word count 1,500 words (+/- 10%)

Due day & date 22nd March 2019 (before 5pm)
Class submission Lecture ☐ XXXXXXXXXXTutorial ☐
Submission type Paper copy ☐ XXXXXXXXXXTurnitin ☒

Format / Layout of Assessment

Report:
ICMS Cover Page
Table of Contents
Executive Summary
Introduction
Findings
Conclusion
Recommendations
Reference List
Appendices











Assessment instructions

Position Report Instructions

For this assignment you will need to write a 1500-word
position report on an international hotel chain, taking into
consideration the strategic and tactical management
decisions that they would need to take to increase their
market share, and analyse any available financial and
economic data to inform managerial decisions.

This report should explore the cu
ent situation this hotel
chain is in. You should utilise at least two theoretical
models in your positional analysis (e.g. PESTLE and Porter’s
Five Forces Analysis).

Present your findings as a research report (1500 words)
using the following structure:
Page 2 of 4
• Cover page: Your name, MGT802 and the title of
the report: this should be a concise description of
your report
• Table of contents: list all major sections with page
numbers
• Introduction: Cover the Background (what has
come before the report to make it necessary for
you to write it?), Aim(s) (what is the main aim(s) of
the report?) and Scope (how will you cover this
aim(s), discuss sections and what will and won’t be
covered).
• Main body: This should explore the cu
ent position
your chosen international hotel chain is in (utilising
the theory covered within the subject matter of the
course). Under each theoretical model you use to
analyse the position of your chosen company, you
should offer some practical recommendations for
ways in which they can improve their cu
ent
situation. There need to be regular in-text
eferencing to support your writing.
• Conclusion and recommendations: Using the
literature write a short summary of your findings as
well as some concise and practical
ecommendations for further research on the
subject matter discussed in your report.
• Reference list: use the APA referencing system.

Please note the following important points:
• The report should be in a clear, easy to read font,
12-point size, with 1.15 spacing. Overall
presentation should reflect the appropriate
usiness format.
• Unreferenced reports, or those that do not include
a minimum of five (5) references, will receive a
grade of 50% or less. The quality of your references
will impact your grade (at least three (3) of your
sources should be scholarly, i.e. peer-reviewed
academic journal articles)
• Descriptive papers (i.e. not critical) will receive a
grade of 50% or less

Readings for the assessment

The text and all relevant journals found through the Academic
Databases (found via the ICMS Li
ary and MyAthens
(EBSCOHost).

Grading Criteria / Ru
ic See below

ASSESSMENT BRIEF___________________________________________________

Page 3 of 4


Assessment
Attributes
Fail
(Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%
(Grading
Scheme)
Fail grade will be
awarded if a
student is unable
to demonstrate
satisfactory
academic
performance in
the subject or has
failed to complete
equired
assessment
points in
accordance with
the subject’s
equired
assessment
points.
Pass is awarded
for work showing a
satisfactory
achievement of all
learning outcomes
and an adequate
understanding of
theory and
application of
skills. A consistent
academic
eferencing system
is used, and
sources are
appropriately
acknowledged.
Credit is awarded
for work showing a
more than
satisfactory
achievement of all
learning outcomes
and a more than
adequate
understanding of
theory and
application of skills.
A consistent
academic
eferencing system
is used, and sources
are appropriately
acknowledged.
Distinction is
awarded for work
of superior quality
in achieving all
learning outcomes
and a superior
integration and
understanding of
theory and
application of
skills. Evidence of
in-depth research,
eading, analysis
and evaluation is
demonstrated. A
consistent
academic
eferencing system
is used, and
sources are
appropriately
acknowledged.
High Distinction is
awarded for work
of outstanding
quality in
achieving all
learning outcomes
together with
outstanding
integration and
understanding of
theory and
application of
skills. Evidence of
in-depth research,
eading, analysis,
and
original/creative
thought is
demonstrated. A
consistent
academic
eferencing system
is used, and
sources are
appropriately
acknowledged.

Knowledge and
Understanding
50%



Limited
understanding of
equired
concepts and
knowledge.

Key components
of the assignment
are not
sufficiently
addressed.








Adequate
knowledge or
understanding of
the field or
discipline.
Resembles a recall
or summary of key
ideas.

Often confuses
assertion of
personal opinion
with information
substantiated by
evidence from the
esearch/course
materials.



Thorough
knowledge or
understanding of
the field or
discipline/s.
Supports personal
opinion and
information
substantiated by
evidence from the
esearch/course
materials.

Demonstrates a
capacity to explain
and apply relevant
concepts.



Highly developed
understanding of
the field or
discipline/s.

Discriminates
etween assertion
of personal
opinion and
information
substantiated by
obust evidence
from the
esearch/course
materials and
extended reading.

Well
demonstrated
capacity to explain
and apply relevant
concepts.
A sophisticated
understanding of
the field or
discipline/s.

Systematically and
critically
discriminates
etween assertion
of personal
opinion and
information
substantiated by
obust evidence
from the
esearch/course
materials and
extended reading.

Mastery of
concepts and
application to new
situations/further
learning.
Content and
Purpose
20%

Does not meet
minimum
standard.

Lacks a clear
focus with large
sections of
unnecessary or
i
elevant
Meets minimum
standard.

Adequately
defined focus and
content with
alignment to the
Tourism and
Progressing beyond
minimum standard.

Broad focus with
most content
clearly aligned to
the Tourism and
Hospitality
industries. Mostly
Significantly
exceeds minimum
standard. Clear
focus with minimal
unnecessary or
i
elevant
information
included. All
content is clearly
Outstanding
standard and
exhibits high levels
of application.

Consistently
demonstrates a
systematic and
critical
ASSESSMENT BRIEF___________________________________________________

Page 4 of 4


information
included. Content
is disjointed and
does not align to
distribution in the
Tourism and
Hospitality
industries.
Hospitality
industries.



elevant academic
sources used.



aligned to the
Tourism and
Hospitality
industries.

All academic
sources used are
elevant

understanding of
content and
purpose of the
assignment.

All academic
sources used,
showing depth of
content and
purpose.

Structure
10%
Discussion points
do not flow
smoothly or
logically, no
connection
etween ideas.
Paragraphs not
well used or
lacking structure.
Minimal structure
evident however
applicable points
loosely connected.
Limited use of
paragraphs.
Good structure
evident with some
applicable points
presented in a
logical order.
Paragraph structure
used throughout.
Very good
structure evident
with most
applicable points
presented in a
clear and logical
order. All
paragraphs are
well organised.
Excellent structure
evident with all
applicable points
presented in a
clear and logical
order. Paragraphs
well defined and
organised to a
very high quality.

Research &
Referencing
10%

Insufficient
evidence of
esearch.
Insufficient
academic sources
used. Sources of
information not
eferenced using
the APA style.

Limited evidence
of research.
Minimal academic
sources use. Many
e
ors in APA
eferencing style.

Good evidence of
esearch and
academic sources
use. Few e
ors in
APA referencing
style.

Clear evidence of
esearch. Several
high-quality
academic sources
used. One or two
e
ors in APA
Answered Same Day Mar 18, 2021 MGT802 ICMS (International College of Management Sydney)

Solution

Soumi answered on Mar 19 2021
137 Votes
Running Head: HOSPITALITY MANAGEMENT SIMULATIONS    1
HOSPITALITY MANAGEMENT SIMULATIONS    7
POSITION REPORT ON HILTON HOTELS AND RESORTS
STUDENT NAME: _____________________
SUBJECT TITLE: HOSPITALITY MANAGEMENT SIMULATIONS
SUBJECT CODE: HOS802
Table of Contents
Introduction    3
Findings for Hilton Chain of Hotels    3
PESTLE Analysis    3
Porter’s Five Forces Analysis    5
Conclusion and Recommendation    6
References    7
Introduction
    The Hilton Chain of Hotels is among the top five hotels of the world. Its hospitality management is a centre of attraction and reason for it being in the topmost five of the lists. This hotel provides benefits to its customers and affectionate service of the staff makes it more likely to study and make report of it. The aim of this report is to use Hilton Hotel as a case study about hotel management simulation. It covers the cu
ent status of the hotel. The business of hotel is determined by using positional models such as PESTLE and Porter’s five forces analyses. These models help to identify the exact position of the hotel in the today’s world. This report covers all the factors, which influence the organisation. This report covers the management strategies used by hotels. It also covers the recommendation given to the organisation to make its position further strong and organisation will be able to achieve first position.
Findings for Hilton Chain of Hotels
    The Hilton Chain of Hotels is among the top positions in the hotel business market in the world. Hilton has hotels worldwide. The founder of the company was Conrad Hilton. It is headquartered in Virginia, USA. It has hotels all over the world. The operating income of the organisation is US$1.372 billion (Hilton Brands, 2019). The revenue generated by the organisation is US$ 9.140 billion. The net income of the organisation is US$ 1.259 billion and total assets are US$ 14.308 billion. The total equity of the organisation is US$ 2.027 billion (Hilton Brands, 2019). The cu
ent position of the organisation can be analysed by PESTLE and Porter’s Five-Force Analyses.
PESTLE Analysis
As suggested by Widya Yudha, Tjahjono and Kolios (2018), PESTLE is a strategic analytical tool. It stands for political, economic, social, technological, legal and environmental factors. PESTLE analysis of Hilton Hotel finds the potential effect of the factors on the revenue and growth prospect of the organisation.
    P
    Political
    These factors include—
· Co
uption in regulation of services
· Anti-trust law related to the lodge
· Pricing regulations of the company
· Tax rates and incentives of the home country, in which hotel is going to open
· Industrial safety regulations and mandatory employee benefits
· Product labelling and wage legislation
    E
    Economic
    They are—
· Inflation rates and interest rates
· Economic growth rate
· Unemployment rate
· Labour cost and productivity in the economy
· Skilled workforce
· Infrastructure quality of the organisation
· Government intervention in the free market
· Efficiency of financial market
    S
    Sociocultural
    Sociocultural factors, which influence the operations of the Hilton Hotel are—
· Culture of the society
· Attitude of the people
· Class structure, power structure and hierarchy of the society
· Education level and standard of the society
· Demography and skill level of the population
· Leisure time taken by the population
    T
    Technological
    Following factors influence the business of Hilton Hotel—
· Technology adopted by rival organisation
· Impact of technology on the offering of products
· Impact of cost in implementing technology
· Rate of technology diffusion
· Impact of chain value...
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