Nike’s Fitness-Run Tool Kit
About the Product
Nike is one of the most well-known multinational organisation that provides the customers with shoes with premium quality and technology innovation. Originally the distributors of only shoes, Nike has also expanded its product offering to provide sport apparels, equipment and accessories. My proposal is for Nike. My proposal is for Nike to form partnership with Apple and provide a Fitness-Run Tool kit which will provide running shoes with necessary fitness equipment that are connected to their Apple phone. This will provide seamless experience to the customers. With the changing dynamics and customers getting more inclined towards their fitness, this product development will not only benefit the customers to enhance their fitness regime but also enhance the organisation to garner more revenue as well as business growth.
Industry - The industry is retail
Target customers – Primarily this business will be B2C model which is business to customers. Target audience – This product will be for fitness enthusiast and people who like to play sports as well as stay healthy.
Price point: $40 - $45 per tool kit depending upon the features chosen.
Competitive Advantage - This Fitness-Run Tool kit provides a one stop solution to the customers to incorporate a strong fitness regime for their ultimately health goals. It can offer powerful, community as well as training focused experience which is available on the Apple Watch as well as wearable OS.
Competition
· The top three competitors of Fitness-Run Tool kit by Nike are Adidas, Reebok and Under Armour.
· The product will be distributed to customers through Nike outlets
Perhaps the greatest contender of Nike is Adidas with worldwide income of $16 billion and
and valuation of more than $7 billion. The association has explicitly planned different
ands to contend with Nike in different portions. Reebok is one of the
ands of the Adidas that contends in footwear market as well as in clothing markets. Association has committed solid interest in item improvement for sports footwear. The
and as additionally supported numerous packs of numerous Football matches and other athletic functions.
Media Selections ((Identify the communications vehicle that makes the most sense for your company)
The media selection that will form the communication strategy of Nike is by leveraging social media platforms like Instagram, Facebook and Twitter to spread awareness about the new product as well as collaboration with Apple.
Secondly, I would strongly recommend constructing an extensive social media campaign that regularly updates the customers with the enhancement the product will
ing in their life as well as several important communications.
One of the very important media strategies is constructing a business page of Fitness- Run Kit by Nike on Facebook, Instagram and Twitter. This will help the organisation to interact with customer better and kindle strong relationship with required demographics.
Next, I would recommend leveraging the successful
anding strategy of the organisation through sponsoring sport events, collaborating with various athletes who are the top of their game and reaching out to their target audience via social media. Leveraging the athlete connection and reaching to customers through various social media channels.