Length: 1,000 words
Weighting: 20%
Visit http://www.iconic.com.au, and explore the website of iconic.com.au
You must write a critical discussion of the business of iconic.com.au. Your discussion should include, but is not limited to, the following issues:
1. The current business environment of iconic.com.au (i.e., via Porter’s five forces model) and the organisation’s strengths and weaknesses and the opportunities and threats it may face (i.e. SWOT analysis).
2. What are the core components of iconic.com.au’s business model? What value can it create for its users, its business partners, and itself? How widely applicable is the model of iconic.com.au?
3. Do you think iconic.com.au will ultimately succeed or fail? Why?
4. What are your suggestions for sustaining or/and improving the business of iconic.com.au?
Your assignment should contain:
· Table of Contents
· Critical discussion (using appropriate headings)
· Reference list (or list of sources of information or bibliography)
· Appendices (if relevant).
Marking criteria for Assessment
You will be marked on content as well as communication. This is done to emphasise the
importance of aiming for good content as well as effective communication – not only here in a university assignment, but also in your day-to-day work. After all, if you do not communicate and present your ideas well, it is much harder to have your ideas accepted by busy colleagues or executives.
Category
MC 1: Content – clear
understanding of issues (15 marks)
Specific criteria Critically discuss iconic.com.au’s current business
environment and its strengths, weaknesses, opportunities, and threats.
Maximum marks 3.75
Critically discuss the core components of iconic.com.au’s
business model, the value it creates for its customers,
business partners & itself, and the applicability of its
model 3.75
Critically discuss the future of iconic.com.au
Present your recommendations/suggestions for
sustaining or/and improving the business of
iconic.com.au and explain in detail
MC 2: Use of multiple sources of
information and Referencing
(3 marks)
Good research effort evidenced by references from a
variety of sources; Good integration of references into
your discussion; Proper practice of in-text citation and
provision of all the cited references in the reference list
via applying the Harvard Referencing Style.
MC 3: Quality, Communication
and Presentation
(2 marks)
Good use of study materials; Good use of proper
terminology; Good structure of the report; Professionally
formatted and presented; Being able to clearly express
ideas; Clarity of communication with good flow,
reasoning and argument; Concise but not over
simplifying; Spelling and grammar (use of Spell-
Checker!).
3.75