Student ID: XXXXXXXXXX
Exam: 500342RR - Corporate Culture and Responsibilrty
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Questions l to 20: Select the best answer to each question. Note that a question and its an§WerS may be split acro§S a Page
eak, SO be sure that you have seen血e entire question and all血e answers before choosing an answer.
1. allow(S) empIoyees to report wrongdoing and create餌her mechanisms for follow-uP and
enforcement.
A. Ethics hotlines
B. Mission statements
C. Accountability
2. In which of the following situations is the distinction between compliance-based and values-based
coaporate cultures most evident?
A. Printing
B. Packaging and labeling
C. Accounting and auditing
D. Advertising
3. In the coaporate world, Whistle-blowing
A. invoIves the discIosure of ethical activities.
B. is safe and seldom causes any ham to the whistle-blower or the business.
C. occurs intema11y when stakeholders report wrongdoing to legal authorities"
D. can expose and end皿ethical activities"
4. A/An culture empowers legal counsel and audit o能ces to mandate and monitor confomdy
with the law and with intemal codes.
A. integrity- based
B. customer-based
C. values-based
D. compliance-based
5. Which of the following statements is true of e血ical payo触?
A・ They ruin fims' reputations.
B. They seem small in comparison to profits.
C. They’re very d踊cult to measure.
D. They can be duplicated by competitors easily.
6. The Supreme Court separated the lImandatory" element of血e Federal Sentencing Guidelines fo
Organizations from their advisory role, holding that their mandatory nature
A. violated the Sixth Amendment right to a jury trial.
B. provided a
itrary punishments.
C. was applicable only to indivirfuals, nOt Organizations.
D. encouraged intemal whistle-blowing.
7. When a fim engages in socia11y responsible activities with a prlme focus on reputation,
A. the measure ofpositive reputation gained is impossible to calculate.
B. profits have to be sacrificed for social causes.
C. it always Ioses empIoyee loyalty.
D. social responsibildy tends to become a fom ofsocial marketing.
8. One meaning of血e word reやOnSible refers simply to causality, Without ca
ying a value judgment. The
second meaning implies a responsibility to
A. refrain from causmg ham.
B. unleash a series of events.
C. make some血ing happen.
D. someone for something.
9. Several mechanisms for safeguarding血e integrity of companies’compliance and ethics prograns,
including Standards, Communication and Training, Monito血g,血centive and Disciplinary Structures’and
Response and Modi魚cation Mechanisms are included in the
A. Federal Sentencing Guidelines for Organizations.
B. Caux Round Table Principles for Responsible Business.
C. Sa
anes-Oxley Act.
D. UN Universal Declaration of Human Rights.
10. If we judge a leader solely by the results produced, We-re following the ethical tradition・
A. utilitarian
B. deontoIogical
C. virtual
D. Kantian
l l. When an individual reaches out to a person outside her or his reporting structure or company to report
suspected wrongdoing, this can be known as
A. regulatory compliance.
B. disIoyalty.
C. whistle-blowing.
D. circumventing au血ority.
12. According to philosopher Nom狐Bowie’managerS have a responsibility to maximize pro紐s as Iong as
血ey
A. do charital’le work within the company.
B. respect human rights and cause no ham.
C. adhere to rules and regulations.
D. contribute to charitable organizations.
13. In business, Values-based cultures
A. reflect the traditional approach of classftying coやorate culture.
B・ are Only as strong and precise as the rules with which workers are expected to comply.
C. are perceived to be more flexible and far-Sighted co岬orate environments.
D・ emPhasize obedience to the rules as the primary responsibility of ethics.
14・ The habits’eXPeCtations, and values implicitly and explicitly expressed in coaporate cu血ne have a
StrOng influence on
A. compliance-based culture.
B. workplace decision making.
C. social responsibility.
D. coxporate ethics programs.
15. W血ch of the following best characterizes the tenets ofthe stakeholder theory?
A・ A fim-s financial goals must be balanced against, and perhaps even ove正dden by, enViromental considerations.
B. Fims should餌1y integrate economic and social goals by
inging social responsibilities into血e core of their business models.
C. The na
ow economic model fails both as an accurate descriptive and as a reasonable nomative account of business
management.
D. The long-tem financial well-being of every fim is directly tied to questions ofhow the血m both affects and is a節ected by the
natural environment.
16. Duty to is the type of ethical requirement established by血e precedents oftort law.
A. find empIoyment for empIoyees垂jured at work
B・ nOt CauSe aVOidable ham to society
C. volunteer for causes related to血e envirorment
D・ engage in charitable work
17・ The economic model of coxporate social responsibility (CSR)
A. prevents shareholders血om being at the center of a coIPOration.
B. states that profit is independent of optimal allocation of resources.
C. strictly obligates business to contribute to social causes.
D. holds pursuit ofprofit as the sole duty ofbusiness.
18. A is a fom of business血at limits the liabildy of individuals for the hsks invoIved in business
activities.
A. j oint proprietorship
B. partnership
C. corporation
D. sole proprietorship
19. A recommended first step in creating a coIPOrate Culture focused on promoting key values is to create a
CO岬Or如e
A. code of conduct.
B. compliance check量ist.
C. regulatory code.
D. ethics program.
20. and an ongoing ethics audit allow organizations to uncover silent vulnerabilities血at could
pose challenges later to the fim,瓜us servmg as a vital element in risk assessment and prevention.
A. An ombudsperson
B. Monitoring
C. A mission statement
D. Statements of values
End of exam
Student ID: XXXXXXXXXX
Exam: 050100RR - Strategic Writing
When you have completed your exam and reviewed your answers, Click Submit Exam. Answers will not be recorded until you
hit Submit Exam. Ifyou need to exit before completing the exam, Click Cancel Exam.
Questions l to 20: Select the be§t anSWer tO eaCh question. Note that a question and its answer§ may be split across a page
eak, SO be sure瓜at you have seen the entire question and all the answers before choosing an answer.
1. In regard to whting complete docunents, When is withholding infomation notjus掘able?
A. When doing so violates rights to prlVaCy
B. When a competitive advantage must be protected
C. When血e information is controversial
D. When there are legal constraints
2. Clara and Clark are discussing血e principles of design. Clara argues血at balance in a design space has an
infomal feel if it-s strictly symmetrical. Clark explains that asymmetrical balance is best because it conveys
Stability, dignity, and fomality. Who is co
ect?
A. Both Clark and Clara are co
ect.
B. Clark is co
ect㍉md Clara is inco
ect.
C. Clara is co
ect, and Clark is inco
ect.
D. Nei也er Clara nor Clark is co
ect.
3. The fomat used for
oadcast or podcast writing should focus on the needs of
A. the general public.
B. the target audience.
C. aImOunCerS and actors.
D. sponsors.
4. A message should reach every person who has a need for that infomation. In血e context of ethical
Writing, this principle applies specifica11y to
A. dipIomatic phrasing.
B. complete infomation.
C. timeliness.
D. fa正distribution.
5. Ifyou wish to apply '一Monroe-s Motivated Sequence" to your persuasive copy, Which ofthe five parts of
the sequence would you use to explain the consequences of inaction?
A. Visualization
B. Satisfaction
C.Need
D. A備ention
6. Among血e four recognized ways an individual-s right to privacy may be violated, disclosure of
infomation that's not considered newswortdy is associated with
A. appropriation.
B. publication・
C.眺eli孤t.
7. There are importaut similarities between writing for print and writing for
oadcast or podcast. Which of
the following is not one of these similarities?
A. Our message will be suited to the mediun.
B. Our message will have a purpose.
C. Our message will be both aural and linear.
D. Our message will be suited to the audience.
8. You can create unity in a strategic message design by gro岬ing design elements together so that血ey're
viewed as being one. Which principle is being applied when you do that?
A. Aligment
B. Continuity
C. Similarity
D. Proximity
9. In血e context of visual storytelling, umatural movements usually associated with bad editing are called
A.jump CutS・
B. hi応and J“nS.
C. cu胸砂の楊
D.力みs.
10. Regarding eifective Web headlines, Which of the following suggestions is the best advice?
A. Be promotional'
B.Becute.
C. Never use血e passive voice.
D. Place血e most血portant words first・
1 1. Regarding tips for writing better sentences, Which statement is true?
A. Replace sterile adjectives with prepositional p血ases.
B. The active voice can seem timid and requires a to be ve
・
C. A句ectives and adve
s always strengthen a sentence.
D. Avoid putting important words or phrases in the middle of a sentence.
12. A砂
id sto′y is a compromise between a straight-neWS StOry and a
A. Web advertisement.
B. documentary.
C. radio advertisement.
D. feature story:
13. If a story invoIves a famous person’SuCh as a politician’then it contains an element of
A. timeliness.
B. impact.
C. cele
ity.
D. conflict.
14. Which of the fo11owing pleCeS Ofwriting should cIose with a suggestion for future action?
A. An advertisement
B. Good-neWS lette
C. Request lette
D. Bad-neWS lette
15. Based on a landmark study by血e U.S. Bureau of Lわor Statistics, Which ofthe following identifying
expression do A宜ican Americans prefer?
A. African Amehcan
B. Afro-Amehcan
C. CoIored
16. In a
oadoast scr動a group ofrelated shots ofa man feeding plgeOnS in the park would be refe
ed
toasかan
A. sequence.
B.SFX.
C. chyron.
D. actuality.
17. In sc壇7t language, a reCOrded quotation is to a/an as a sequence is to a group ofrelated
camera shots.
A.WS
B. chyron
C. actuality
18. Which ofthe following choices is not one o弛e four '一P-s一一ofmarketing?
A.Place
B.Price
C. Persuasion
19. When writing for the Web, yOu Should aim to include _ keywords per page ofcontent.
A.oneortwo
B. as many as 20
C. three or fou
D. no fewer than eight
20. Your text describes nine steps in the strategic-Writing process. Which step is refe
ed to as probably
eing血e to准hest?
A. Seeking approval
B. Evaluation
C・W正血g
D. Editing
End of exam