Page 1 of 14 Business Intelligence INFS 2036 Study Period 2 2019Student's Assignment Guide Page 2...

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Business Intelligence
INFS 2036
Study Period 2 2019
Student's Assignment Guide

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Assignment submissions

• Assignment submission for Parts 1 and 2 is via LearnOnline. If you have problems submitting,
keep proof of your submission attempt and email XXXXXXXXXX
Part 1 Proposal: (15% of your overall grade)
Electronically as Microsoft Word document (.docx) ONLY – zip and PDF files will not be accepted.
Part 2 Dashboard: (15% of your overall grade)
Submit a working Tableau dashboard by submitting a packaged Tableau file (.twbx) using the File
Menu (See below). This combines your data and dashboard into one file. If the marker cannot
open the dashboard in Tableau the assignment you will be given 0 marks for this part of the
assignment.
• Once submitted do not edit any electronic files of your work.
• Assignments submitted late, without an extension being granted, will attract a penalty of 10
marks per each working day or any part thereof beyond the due date and time. Please refer to
the Course Outline for the course policy regarding extensions.
• An inco
ectly or partially filled cover sheet will result in lost marks and delays in the marking
and return of your assignment.
mailto: XXXXXXXXXX
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Plagiarism is a specific form of academic misconduct. We encourage and support working in
groups and seeking help, however your final submission must always represent your individual
work, opinions and recommendations.
If plagiarism is found, all parties involved will be penalised. You need to retain all your assignment
computer files (Excel, Word, Tableau etc.), which must remain unchanged after submission, for the
purposes of checking, if required.
Plagiarism covers, but is not limited to, the following actions:
• Direct copying of the work of other persons, from one or more source, without clearly
indicating the origin;
• Sending your files to another student for any reason whatsoever, even for the purposes of
checking or comparing work;
• Submitting another student’s work in whole or in part;
• Submitting work that has been written by someone else on the student’s behalf;
• Copying computer files without clearly indicating their origin;
• Submitting work that has been derived, in whole or in part, from another student’s work by a
process of mechanical transformation (e.g. changing variable names in computer files,
paraphrasing);
All parties found to be involved in academic misconduct will incur, if appropriate, a penalty and a
ecord in the University's Academic Integrity Database (UniSA Assessment and Procedures Manual
2019, Section 9, Clause 9.2.3 i.).
If you are unsure about what constitutes Academic Integrity,
you are always welcome to ask us for more information before submitting.
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Aim of the assignment

Your assignment in this course consists of two parts:
Part 1 is a proposal to develop a dashboard for an organisation for the CEO.
Part 2 is the working dashboard proposed in Part 1, built using Tableau.
The proposal and the dashboard together will give you practice at what would be a real-world analytics
project.
As a Business Intelligence (BI) consultant if your proposal (Part 1) were accepted, the organisation
would pay you to do the work (Part 2). Otherwise you wouldn’t have a job.
This assignment also aims to develop:
1. Your knowledge and skills in using data that is specific to the degree you are doing.
2. Your ability to show how data is relevant and useful. Data (and so Business Intelligence) is
used in all jobs, all organisations and all sectors, as well as complex areas such as climate
change, personal relationships and organisational culture; and
3. Your ability to understand your reader’s perspective and needs, and being able to respond to
those needs. Business intelligence provides a means to see and understand a business
problem and when done well, reveals new solutions the organisation didn’t even consider.
We hope you enjoy the challenge of this assignment and look forward to seeing what you come up
with!
As well as this guide we’ll also provide guidance and examples in the Workshops, Practicals and Online
Forums.
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Contents
Assignment submissions ................................................................................................. XXXXXXXXXX2
Aim of the assignment .................................................................................................... XXXXXXXXXX4
Presentation/structure ................................................................................................... XXXXXXXXXX7
Marking criteria – Part 1 Proposal ................................................................................ XXXXXXXXXX10
Word limit – Part 1 Proposal ......................................................................................... XXXXXXXXXX10
Finding Data ................................................................................................................... XXXXXXXXXX11
Marking criteria – Part 2 Dashboard ............................................................................ XXXXXXXXXX12
Referencing/Backing up your statements .................................................................... XXXXXXXXXX13
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Assignment Part 1: Report (due 26/03/2019 by 9:00am)
Part 1 is:
➢ a written project proposal of about 2000 words (See Word Limit section below)…
➢ for the CEO/Owner of the organisation you choose below…
➢ to create a dashboard…
➢ that will help them understand and plan for a key priority for their organisation…
➢ that is relevant to your degree
For Part 1 the steps you need to complete are:
1. Choose your organisation; and
2. Choose your priority.
The details for each step are below.
1. Choose your organisation
First of all, choose one of the following organisations for your assignment:
A
ots and Kinney (coffee shop on City West Campus)
Facebook
Government of South Australia
Samsung
Uber Eats
Uniting Communities: http:
www.unitingcommunities.org
Virgin Australia
Wilderness Society
Youi Insurance
2. Choose your priority
Next, do some research about your chosen organisation to find a single key priority that is relevant to
your degree. This priority will be the focus of the proposal and dashboard you build. The priority
should also be an area where you

qfile_636885088479944219_125369_1.pdf

Akansha · Accepted Answer

Project Proposal 		1
Name of the Student:
Name of the Institution:
Roll No:
Date of Submission:
Contents
Introduction	4
Overview of Priority	4
Questions to be answered by dashboard	6
Data and Data Sources	7
Sample Dashboard	10
Potential Challenges	12
Conclusion	13
References	14
Executive Summary
The following looks at the BI dashboard for Samsung, in terms of looking at the customer service and customer experience issues for the company. Customer service for the company is one of the major issues, and the experience that it can provide would need to be integrated and shown analytically as well. The following will aim to look at the overview of priority, the questions that can be answered by the dashboard, the data and data sources from which the information regarding the dashboard would be gained from, as well as a sample dashboard. It will also look at some of the potential challenges for a dashboard in Samsung. There will be some recommendations on how the challenges can be solved.  Thus, it aims to look at ensuring that the company is able to have an overview of the customer service experience, and how this can be helped using a BI Dashboard. 
Introduction
Samsung has become one of the biggest manufacturers of not just smartphones, but many types of electrical and smart appliances, such as fridges, washing machines, laptops and air conditioners around the world. While there are many elements to the technology conglomerate, one of the most important elements that needs to be looked at would be issues related to marketing of the products. 
It is essential to have a dashboard that can help in looking at some of the customer experiences that are commonly found in the company, such as ensuring that the customer feels valued, and providing a unique experience for the customer. In that regard, the dashboard will also help in looking at developing the new customer experience centre in Sydney in Australia, which will be one of the biggest centres in the western world. An effective method of having access to the potential issues and trying to come up with unique solutions for them would be a part of the entire dashboard as well. A BI dashboard is essential for any organization of the size of Samsung, and the following will aim to try to look at the need for the dashboard, and what it will aim to accomplish for the organization as well (Nayak, Bhaskar and Seetharam, 2018). 
The following will aim to look at the overview of priority, the questions that can be answered by the dashboard, the data and data sources from which the information regarding the dashboard would be gained from, as well as a sample dashboard. It will also look at some of the potential challenges for a dashboard in Samsung. There will be some recommendations on how the challenges can be solved.  
Overview of Priority
Samsung has steadily grown, not just in the Asian market, but also in the international market as one of the most influential electronics brands. However, there have been significant issues with customer relations and experience for the company. The company has been known to receive a lot of negative publicity regarding the way that they have managed to answer questions about the products, and recently, regarding the withdrawal of many of the Samsung range of phones due to them bursting or exploding. Thus, the company needs to concentrate on issues related to customer experience (Jelen, 2016). 
Image 1: Information regarding repeated purchase amongst customers who have problems. 
As can be seen from the graph, research that was conducted showed that customers who have been encountering problems, but if the problem is major, only 80% of the customers would choose to be repeat customers. Samsung has been one of the key players in the high-end phone market, which means that a majority of their devices would cost more than 100$. It can be seen that from 80%, the number also shifts significantly to 50% when it comes to buying again, if the problem is not fixed immediately. 
The data shows that Samsung would need to concentrate on the customer service. In this regard, there have been many experience centres that have been launched all over the world, many of which have products that have not been made available for sale. This would help give customers a unique experience of the products, and would also help in increasing the name of the brand (Subramanian, Joshi and Deshmukh, 2018).

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