Introduction
ToolsCorp Corporation is a fictitious company that does not exist anywhere. For the purpose of this
course, it is located in Knoxville, Tennessee. As members of the senior management team of
ToolsCorp Corporation, your group has been asked to prepare a neat and organized report for the
Strategic Officers Steering Committee (SOS-C) of ToolsCorp Corporation.
The purpose of this paper is to obtain permission from them to go forward with the next step
(developing a full-blown business plan) for ToolsCorp's strategic initiative to
eak into the global
marketplace.
Assignment
A complete strengths, weaknesses, opportunities, and threats (SWOT) analysis (including at least 5
factors from each category and full explanations of why each factor is important and why it was
placed in the category) of the environment that exists within ToolsCorp and the environment that
ToolsCorp is proposing.
Tools Corp is proposing Playa Del Carmen, Mexico. We are seeking to
eak into the tourist market
(resorts) and the ever-growing local economy. ToolsCorp is also seeking to sponsor the local soccer
team (Inter Playa Del Carmen), host charity events, and secure local and national level maintenance
contracts further down the line.
1 scholarly reference per page