Career Plan
Luzviminda Reynolds
American Intercontinental University
Unit 1 Submission
Career Plan for Luzviminda Reynolds
Long Term Goals
My long- term goal is to be an entrepreneur and to have a business of my own. The business ideas is to have a digital marketing organization which would help in the website development and help the entrepreneurs in making their mark digitally
Short Term Goals
My short- goals is to have an exposure in the digital marketing domain in order to understand how a digital marketing firm works and to get an understanding of the domain.
Experience Needed
The experience needed is in a digital domain industry and approximately 3 – 4 years of digital understanding which would mean certifications and domain industry knowledge. We also need to perform the PESTLE analysis and the swot analysis to understand the different competitor market and to get a better understanding of the atmosphere and the requirement of the target audience.
Activities to Perform to Obtain Needed Experience
Certifications required for Google adwords, google analytic, website development and management. other training includes an internship or a fulltime work at an industry where this work takes place in order to have a hands on experience on delivering the services to the client, business plan writing, the targeting and the segmentation of the market, the qualities of the advertisement and the way they work. The other experience which is required is the negotiation skills, the financial skills which would help in the pricing strategy. The different types of pricing and the pricing levels that could be determined by the organization and the way that they work. The target audience for which we are developing the portal and the organization and their spending capacity. The growth analysis and the growth opportunity in the market.
Course to Take
Strategic marketing, digital marketing, pricing for value, market orientation and analysis, business plan writing, negotiation skills, growth development and tracking, entrepreneurial marketing and others.
Tracking Sheet
Academic Quarter Activities Contact
1st Quarter 3rd Year Learn basic marketing skills and development practices
2nd Quarter 3rd Year Get an understanding of market penetration strategies and the
segmentation targeting positioning of products in the market
3rd Quarter 3rd Year Develop the business plan writing skills and get a better
understanding of the term
4th Quarter 3rd Year take the pricing for value course in order to understand the pricing
strategies in the industry
1st Quarter 4th Year Develop the business case for the industry and conduct the
competitor analysis
2nd Quarter 4th Year Develop the market plan and build the wire frame of the company
and contact the registration of startups
3rde Quarter 4th Year Develop and present the business plan to the investor or fund
capitalists
4th Quarter 4th Year Initiate the project/startup