ENGR 590
Strategic Planning Analysis: Objectives, Goals, and Strategies Assignment Instructions
Overview
This assignment will enable you to explore and apply the concepts of strategic objectives, goals, and strategies. Completing this assignment will give you the opportunity to discover how these concepts work together to better position a business for success. Additionally, this assignment will give you an opportunity to demonstrate how you would use this information in a practical setting.
Instructions
Objectives: This assignment will include two independent parts:
1. Completing exercises 15 pts
2. Writing a paper (400 – 700 words) 60 pts
1. Exercises: Read Chapter 10 of the course textbook. Test your understanding. Create an original example illustrating the following terms. Please underline the part of the sentences that illustrate the term.
A. Strategic Objectives
B. Main Goals
C. Operational Goals vs Finance/Market Goals
D. Main Strategies
E. Sustainable Competitive Advantage
F. Cost Leadership
G. Differentiation Focus vs Cost Focus
H. Stuck in the Middle
2. Paper: Develop a small paper for one of the following using your business or a company as the subject of analysis:
A. Apply the grand strategy of concentration for increasing your company’s market share (see section XXXXXXXXXX).
B. Apply one of the 11 other principle grand strategies for achieving long-term objectives of your business (see section XXXXXXXXXX).
Your paper should include proper formatting and be APA compliant. Make sure that you include a title page, but you do not need an abstract.
Please include both parts of this assignment as a single uploaded document (.doc, .docx, .pdf, .odt).
Refer to the Strategic Planning Analysis Grading Ru
ic.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.