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Individual presentation
Answered Same Day Dec 05, 2020

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Soumi answered on Dec 07 2020
149 Votes
PowerPoint Presentation
BIZ101: BUSINESS COMMUNICATIONS
ASSESSMENT 3 – PRESENTATION
Introduction
This presentation is for imparting the key findings that were derived from the previous report in the context of Bellerive House, Hobart and the recommendations generated for its benefits.
Bellerive House is a small-sized hotel located in Hobart that is making profits since its establishment in 2006 (Great Small Hotels, 2018)
Key Findings and Recommendations from Academic Report in Assessment 2B
Key Findings of the Report
It is very popular amongst its customers due to its luxurious hospitality and elegant ambience.
However, its business communication tactics have not been effective enough because of their lack in exposure to social media and online marketing tools, which requires attention (AusPost Travel Team, 2016).
Based on analysis of their issues, the findings for the hotel could be disseminated into the following four themes—
Theme 1: Increased focus on the internal marketing techniques or strategies of the hotel industry
Theme 2: Emergence of new channels for communication in business
Theme 3: Story-telling using social media platform
Theme 4: Improved focus on the loyalty-based marketing communication
Theme 1: Increased focus on the internal marketing techniques or strategies of the hotel industry
According to Leonidou, Christodoulides, Kyrgidou and Palihawadana (2017), internal marketing is the promotion and creation of awareness amongst the employees of the organisation
Thus, they are able to know more about it and...
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