In this assessment, you will examine a business in an industry that you have either previously worked in or would like to in the future. Leading up to the assessment submission, you must participate...

Stakeholder Analysis
    Stakeholder Analysis    Billabong
    
    
Executive Summary
Stakeholders are those people who become affected through the impact of certain activities of the organisation, and they can also have the ability to create influence so as to make an impact on the very activity by which they can get affected (Giacomo Manetti, Marco Bellucci and Luca Bagnoli, 2017). The Stakeholder ranges from being individuals as well as groups and also includes communities or any institutions. Having the common area of interest creates the grouping in the stakeholders. So, if a community is looked on to as a single group might not fully explain it, since a single community can have multiple sub- groups comprising of the their economic status, or their age, or any particular ethnicity etc. (Francesco Pe
ini Antonio Tencati, 2006). Amongst these sub- groups, one can impact the activity, whilst other can influence in making an impact. So, the consumers or users of the service, the interest groups, beneficiaries and also decision makers are considered as the stakeholders of the business. The following report provides the stakeholder analysis for Billabong, and discusses functional areas, the roles of both the internal as well as the external stakeholders, with their interests including the conflicts and also the influence which they can create on the organisation. Finally the report highlights the stakeholder matrix and concludes with the importance of this report.
Table of Contents
Executive Summary    1
Introduction    3
Main body    4
Functional areas    4
Internal Stakeholders Roles    4
Major Stakeholders    7
Interests    7
Conflicts and Threats    8
Influence    8
Stakeholder Matrix    9
Figure 1 Stakeholder Matrix    10
Conclusion    10
A different company    12
Business Introduction    12
Compare and contrast    12
Interest and influences- Difference    12
References    13
Introduction
Billabong being the retail clothing company in Australia is dealing with the clothing items as well as the casual accessories (Billabong- Annual Reports, 2015). Back in 1973 established by Rena Merchant and Gordon Stanley Merchant, was originally the sister concern to Quiksilver (Billabong- Annual Reports, 2015), but made its place and had the sole identity within the market, by gaining huge popularity.
Billabong after being established as the largest public company of Australia within the clothing industry became the focused organisation and is in the position with the highest market value of 1.5bn AUD worth as the annual revenue (Owler, 2017). With the unmatched popularity and competitiveness the company employs around 4000 employees, and hence is providing the employment opportunities for the nation.
Originally being founded in the Gold Coast of Queensland in Australia, by Rena and Gordon Stanley Merchant, as of present have multiple outlets within various parts of Australia and is headquartered at Burleigh Heads in Queensland. The company made its online presence and featured the online retailers dealing in surfing clothes (Billabong- Annual Reports, 2015). As (Z. Papulova, 2014) highlights that the vision and mission have a significant role to play in the strategic development and according to (Da
i, 2012) suggests that the day-to-day activities along with the actions of the stakeholders can be maintained persistently. Billabong mission is in ensuring the highest form of customer service and in so doing the company provides the superior quality of material and maintain the cleanliness in their stores. The vision of the company is in promotion through innovation, where they implement the key values by providing maximum service to the customers, along with ensuring the safety of them and maintains integrity to improve their performance in a consistent approach. As (Muogbo U .S., 2013) states, the priority of the customers if maintained helps in making the influence in the strategy for survival thereby retaining and competing to gain the competitive advantage.
Main body
Functional areas
The core product being the surfing of apparels, comprises mainly of the clothing items, along with other accessories and fashion wear. The range of product include waterproof watches, to skateboards, to surfboards and also backpacks (Billabong, 2019). The products are to satisfy the needs of the adventurers. The other
ands of the company further includes Xcel, Surf, Kustom, Honolua Surf Company and Tigerlily (Billabong- Annual Reports, 2015).
The retail industry being the clothing industry is a public company and the products are directly sold to the customers within the business-to-customers (B2C) environment (Owler, 2017). So, if the market segmentation is called for then this is for the surfing apparel industry.
Internal Stakeholders Roles
The internal stakeholders are the people, within the company being directly affected through the performance of the organisation. The five major internal stakeholders of Billabong, having the interests and the affect they have on the business are:
    Internal Stakeholders of Billabong
    Interests and Influences by them
    Employees
    Employees being recruited by the company does multiple organisational tasks. Billabong cu
ently having 4000 employees have interests career advancing as well earning their living, and at the same time the employees have the influence through facilitating the functioning within the business. The roles and responsibilities are delegated and distributed to the employees based on their skills and knowledge, and deploys the proper reward system, with the fair wage structure supported with the performance based rewards and appraisals in accordance with the relevant legislations (Fair Work Act- Federal Register of Legislation, 2009)
    Managers
    The managers the authoritative entities are mostly in to supervising as well as regulating the functions required within the organisation. The managers provide the guidance to the employees to act in right directions to reach the target or the mission of the business. In Billabong, the managers have the important role in decision-making and also in sharing information, thereby influencing the pertinent success for the business. While maintaining proper hierarchy the managers are designated from the top level employee to the middle level employees. 
    Team Leade
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