HOLMES INSTITUTE FACULTY OF HIGHER EDUCATION Assessment Details and Submission Guidelines Trimester T1 2020 Unit Code HI2011 Unit Title International and Global Business Mode of Delivery ONLINE...

HOLMES INSTITUTE

FACULTY OF
HIGHER EDUCATION


Assessment Details and Submission Guidelines

Trimester T1 2020
Unit Code HI2011
Unit Title International and Global Business
Mode of Delivery ONLINE
Assessment Type Individual Assignment (Report format)
This is strictly required to be your own original work. Plagiarism will be penalised.
Students are required to apply the theories and knowledge derived from the unit
materials, demonstrate critical analysis and provide a considered and
comprehensive evaluation. Students must use co
ect in-text citation conventions.
Assessment Title Market Entry Strategic Report
Purpose of
the assessment
and linkage to
ULO.
Students are required to research and analyse a multi-national entity (MNE) of
their choice. In this report, students must address the following key themes
from the unit, including:
1. Macro-Environmental Risks
2. Geo-political Risks and Opportunities
3. Attractiveness of market entry of this company into:
i) a specific European market
ii) a specific Asian market.
The following Unit learning Outcomes are applicable to this assessment:
1. Analyse, evaluate and discuss theoretical and practical knowledge of
global business strategy, in the context of Political, Economic, Social,
Technological, Environmental and Legal issues.
2. Analyse, evaluate and discuss theoretical and practical knowledge of
international market entry options.
Weight 20%
Total Marks 20 Marks
Word limit 2,000 words overall (plus or minus 10%) is to be strictly observed.
Due Date Week 6 - Friday 11:59 PM (Midnight)
[Late submission penalties accrue at the rate of -5% per day]
Page 2 of 5
Submission
Guidelines
• All work must be submitted on Blackboard by the due date along with a
completed Assignment Cover Page.
• The assignment must be in MS Word format, 1.5 spacing, 12-pt Arial font and
2 cm margins on all four sides of your page with appropriate section headings
and page numbers.
• Reference sources must be cited in the text of the report, and listed
appropriately at the end in a reference list, all using Harvard referencing style.

Note:
Your tutor may require you to submit a draft report in Week 5.
This is NOT to be submitted on Blackboard. This is an opportunity for students to
get feedback prior to submission.

When the report is ready, ensure the report is checked for plagiarism using Safe-
assign. Consult your tutor if you are unsure or if you require clarification about
plagiarism.


Assignment Specifications
Purpose:
This individual assignment is an opportunity for students to demonstrate their understanding of unit
concepts and apply their knowledge of the theories and unit material to a contemporary
multinational entity, operating in different markets around the world. Students will need to apply
critical thinking skills and demonstrate a depth of analysis based on their research of credible
academic sources.

Details
Select a cu
ent well-known multi-national entity or consult with your tutor and ensure that it has
not been selected by another student. Analyse the selected and approved multi-national entity in
terms of:

• Macro-Environmental Risks, such as: climate change, natural disasters, uneven weather
patterns, desertification, drinkable water shortages
• Geo-Political Risks and Opportunities, such as: Regional Power rivalry, Strategic
partnerships, multi-lateral trade a
angements, regional economic partnerships, bi-lateral
free trade agreements,
• Market Entry Analysis including a feasibility analysis between the European and Asian
markets.
• In this report,
o Use appropriate paragraphing
o Use sub-headings
o Reference the sources used with co
ect in-text citation conventions
o Provide a full list of references at the end using co
ect referencing conventions
o Check the safe-assign report and modify the submission if it is Medium or High risk.

Your final submission is due Friday of Week 6 at Midnight. Late submissions will attract penalties at
the rate of -5% per day.
Page 3 of 5
Assignment Requirements:
 Holmes Institute Cover Page [This is essential and must be completed accurately]
 Executive Summary – This should be a concise synopsis of the whole report.
 Table of Contents – This should be well formatted with numerical sub headings
 Main Body of the report contains Section Headings for each paragraph listed
 Introduction – A
ief summary of the selected MNE in terms of its primary activities and extent
of global operations and some key financial / operational statistics.
 An Identification of TWO countries selected for market entry (one European and one Asian)
 For each of the TWO countries provide a detailed analysis of:
 The cu
ent macro-environmental and geo-political forces impacting that country.
 Assessment of each country’s trade and business policy.
 An assessment of the potential dangers, risks and opportunities in the cu
ent or short term
policies of each country. (e.g. SWOT analysis)
 Conclusion – After evaluating both countries, students must make a recommendation of which
country is most suited for market entry with your reasons and justification.
 Page Numbers must be used.
 Reference List at the end must be in the Harvard format and mainly academic Journal Articles.
 Students must also show adequate evidence of additional research with up to 10 academic
eference sources provided.
 When finalised, students must submit an electronic copy ONLY onto Blackboard via Safe Assign
(Self Check) using the final submission links by the due date. The percentage of similarity from the
Safe Assign report is expected to be Low or Medium.
 The report must be within the 2,000 word limit.


Page 4 of 5
Marking Ru
ic
Excellent

4 marks
Very Good

3.5 marks
Good

2 marks
Satisfactory

1.5 marks
Unsatisfactory

1 or 0 marks
Executive
Summary
Max 2 marks
NA NA A good concise
synopsis of the
eport
A basic summary
of the report
only
Missing or of
no relevance.
Meaningless.
Macro-
Environmental
isks
Max 4 marks
Macro-
Environmental
isks have been
clearly identified
and well –
articulated with
elevant
evidence to
support.
Macro-
Environmental
isks have been
identified and
described with
some relevant
evidence to
support.
Macro-
Environmental
isks have been
identified and
well described,
ut evidence is
lacking in some
areas.

Macro-
Environmental
isks have been
identified and
explained only.
Relevant
evidence from
esearch is
lacking.

The attempt
made in this
section
is
unsatisfactory
or is poorly
composed
with content
included of
little or no
elevance.
Geo-Political
Risks and
Opportunities

Max 4 marks
Geo-Political
Risks and
Opportunities
have been
clearly identified
and well –
articulated with
elevant
evidence to
support.
Geo-Political
Risks and
Opportunities
have been
identified and
described with
some relevant
evidence to
support.
Geo-Political
Risks and
Opportunities
have been
identified and
well described,
ut evidence is
lacking in some
areas.
Geo-Political
Risks and
Opportunities
have been
identified and
explained only.
Relevant
evidence from
esearch is
lacking.
The attempt
made in this
section
is
unsatisfactory
or is poorly
composed
with content
included of
little or no
elevance.

Market Entry
Analysis of one
country in the
European
market and one
country in the
Asian market

Max 4 marks
The Market
entry analysis
has been clearly
identified and
well –articulated
with relevant
evidence to
support.
The Market entry
analysis has
een identified
and described
with some
elevant
evidence to
support.
The Market entry
analysis has been
identified and
well described,
ut evidence is
lacking in some
areas.
The Market
entry analysis
has been
identified and
explained only.
Relevant
evidence from
esearch is
lacking.
The attempt
made in this
section
is
unsatisfactory
or is poorly
composed
with content
included of
little or no
elevance.
Page 5 of 5
Conclusion

Max 4 marks
The conclusion is
ased on sound
easoning
supported by
elevant
evidence and a
ecommendation
is clearly stated.
The conclusion is
justified with
some relevant
evidence and a
clearly stated
ecommendation
is provided.
The conclusion is
logically stated
with a
ecommendation,
ut more
supporting
evidence is
equired.
The conclusion
made is sound. A
ecommendation
is made, but
there is only a
asic
justification and
elevant
evidence is
lacking.
The conclusion
is
unsatisfactory
or is poorly
composed
with content
included of
little or no
elevance.
Referencing
(in-text)
Max 1 mark
n/a n/a n/a n/a 1 = Co
ectly
done

0 = Inco
ect
Reference List
(at end)
Max 1 mark
n/a n/a n/a n/a 1 = Co
ectly
listed

0 =
Inco
ectly
listed
Report
Total

20 marks
Comments
Specific feedback will also be provided by your tutor in
Blackboard when grades are released