UNITED STATES
SECURITIES AND EXCHANGE COMMISSION
Washington, D.C. 20549
FORM 10-K
(Mark One)
ANNUAL REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the fiscal year ended December 31, 2017
OR
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For the transition period from to
Commission File Number XXXXXXXXXX
(Exact name of Registrant as specified in its charter)
Delaware
(State or other jurisdiction of incorporation or organization)
XXXXXXXXXX
(I.R.S. Employer Identification No.)
One Coca-Cola Plaza, Atlanta, Georgia
(Address of principal executive offices)
30313
(Zip Code)
Registrant's telephone number, including area code: XXXXXXXXXX
Securities registered pursuant to Section 12(b) of the Act:
Title of each class Name of each exchange on which registered
Common Stock, $0.25 Par Value New York Stock Exchange
Floating Rate Notes Due 2019 New York Stock Exchange
Floating Rate Notes Due 2019 New York Stock Exchange
0.000% Notes Due 2021 New York Stock Exchange
1.125% Notes Due 2022 New York Stock Exchange
0.75% Notes Due 2023 New York Stock Exchange
0.500% Notes Due 2024 New York Stock Exchange
1.875% Notes Due 2026 New York Stock Exchange
1.125% Notes Due 2027 New York Stock Exchange
1.625% Notes Due 2035 New York Stock Exchange
1.100% Notes Due 2036 New York Stock Exchange
Securities registered pursuant to Section 12(g) of the Act: None
___________________________________________________
Indicate by check mark if the Registrant is a well-known seasoned issuer, as defined in Rule 405 of the Securities Act. Yes No
Indicate by check mark if the Registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Exchange Act. Yes No
Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange Act of 1934 during the preceding
12 months and (2) has been subject to such filing requirements for the past 90 days. Yes No
Indicate by check mark whether the Registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted
and posted pursuant to Rule 405 of Regulation S-T (§ XXXXXXXXXXof this chapter) during the preceding 12 months (or for such shorter period that the Registrant was required to
submit and post such files). Yes No
Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K (§ XXXXXXXXXXof this chapter) is not contained herein, and will not be contained,
to the best of Registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this
Form 10 K.
Indicate by check mark whether the Registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting company or an emerging growth
company. See the definitions of "large accelerated filer," "accelerated filer," "smaller reporting company" and "emerging growth company" in Rule 12b-2 of the Exchange Act.
Large accelerated filer Accelerated filer Non-accelerated filer
(Do not check if a smaller reporting
company)
Smaller reporting company Emerging growth company
If an emerging growth company, indicate by check mark if the Registrant has elected not to use the extended transition period for complying with
any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act.
Indicate by check mark if the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes No
The aggregate market value of the common equity held by non-affiliates of the Registrant (assuming for these purposes, but without conceding, that all executive officers and
Directors are "affiliates" of the Registrant) as of June 30, 2017, the last business day of the Registrant's most recently completed second fiscal quarter, was $189,848,200,565
(based on the closing sale price of the Registrant's Common Stock on that date as reported on the New York Stock Exchange).
The number of shares outstanding of the Registrant's Common Stock as of Fe
uary 16, 2018, was 4,265,906,533.
DOCUMENTS INCORPORATED BY REFERENCE
Portions of the Company's Proxy Statement for the Annual Meeting of Shareowners to be held on April 25, 2018, are incorporated by reference in Part III.
THE COCA-COLA COMPANY AND SUBSIDIARIES
Table of Contents
Page
Forward-Looking Statements
Part I
Item 1. Business
Item 1A. Risk Factors
Item 1B. Unresolved Staff Comments
Item 2. Properties
Item 3. Legal Proceedings
Item 4. Mine Safety Disclosures
Item X. Executive Officers of the Company
Part II
Item 5. Market for Registrant's Common Equity, Related Stockholder Matters and
Issuer Purchases of Equity Securities
Item 6. Selected Financial Data
Item 7. Management's Discussion and Analysis of Financial Condition and Results of Operations
Item 7A. Quantitative and Qualitative Disclosures About Market Risk
Item 8. Financial Statements and Supplementary Data
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosure
Item 9A. Controls and Procedures
Item 9B. Other Information
Part III
Item 10. Directors, Executive Officers and Corporate Governance
Item 11. Executive Compensation
Item 12. Security Ownership of Certain Beneficial Owners and Management and
Related Stockholder Matters
Item 13. Certain Relationships and Related Transactions, and Director Independence
Item 14. Principal Accountant Fees and Services
Part IV
Item 15. Exhibits and Financial Statement Schedules
Item 16. Form 10-K Summary
Signatures
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1
FORWARD-LOOKING STATEMENTS
This report contains information that may constitute "forward-looking statements." Generally, the words "believe," "expect,"
"intend," "estimate," "anticipate," "project," "will" and similar expressions identify forward-looking statements, which
generally are not historical in nature. However, the absence of these words or similar expressions does not mean that a
statement is not forward-looking. All statements that address operating performance, events or developments that we expect or
anticipate will occur in the future — including statements relating to volume growth, share of sales and earnings per share
growth, and statements expressing general views about future operating results — are forward-looking statements.
Management believes that these forward-looking statements are reasonable as and when made. However, caution should be
taken not to place undue reliance on any such forward-looking statements because such statements speak only as of the date
when made. Our Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a
esult of new information, future events or otherwise, except as required by law. In addition, forward-looking statements are
subject to certain risks and uncertainties that could cause our Company's actual results to differ materially from historical
experience and our present expectations or projections. These risks and uncertainties include, but are not limited to, those
described in Part I, "Item 1A. Risk Factors" and elsewhere in this report and those described from time to time in our future
eports filed with the Securities and Exchange Commission.
2
PART I
ITEM 1. BUSINESS
In this report, the terms "The Coca-Cola Company," "Company," "we," "us" and "our" mean The Coca-Cola Company and all
entities included in our consolidated financial statements.
General
The Coca-Cola Company is the world's largest beverage company. We own or license and market more than 500 nonalcoholic
everage
ands, which we group into the following category clusters: sparkling soft drinks; water, enhanced water and sports
drinks; juice, dairy and plant-based beverages; tea and coffee; and energy drinks. We own and market four of the world's top
five nonalcoholic sparkling soft drink
ands: Coca-Cola, Diet Coke, Fanta and Sprite. Finished beverage products bearing our
trademarks, sold in the United States since 1886, are now sold in more than 200 countries.
We make our
anded beverage products available to consumers throughout the world through our network of Company-owned
or -controlled bottling and distribution operations as well as independent bottling partners, distributors, wholesalers and
etailers — the world's largest beverage distribution system. Beverages bearing trademarks owned by or licensed to us account
for more than 1.9 billion of the approximately 60 billion servings of all beverages consumed worldwide every day.
We believe our success depends on our ability to connect with consumers by providing them with a wide variety of beverage
options to meet their desires, needs and lifestyles. Our success further depends on the ability of our people to execute
effectively, every day.
Our objective is to use our Company's assets — our
ands, financial strength, unrivaled distribution system, global reach, and
the talent and strong commitment of our management and associates — to become more competitive and to accelerate growth
in a manner that creates value for our shareowners.
We were incorporated in September 1919 under the laws of the State of Delaware and succeeded to the business of a Georgia
corporation with the same name that had been organized in 1892.
Operating Segments
The Company's operating structure is the basis for our internal financial reporting. As of December 31, 2017, our operating
structure included the following operating segments, the first five of which are sometimes refe
ed to as "operating groups" or
"groups":
• Europe, Middle East and Africa
• Latin America
• North America
• Asia Pacific
• Bottling Investments
• Corporate
Except to the extent that differences among operating segments are material to an understanding of our business taken as a
whole, the description of our business in this report is presented on a consolidated basis.
For financial information about our operating segments and geographic areas, refer to Note 19 of Notes to Consolidated
Financial Statements set forth in Part II, "Item 8. Financial Statements and Supplementary Data" of this report, incorporated
herein by reference. For certain risks attendant to our non-U.S. operations, refer to "Item 1A. Risk Factors" below.
Products and Brands
As used in this report:
• "concentrates" means flavoring ingredients and, depending on the product, sweeteners used to prepare syrups or finished
everages and includes powders or minerals for purified water products such as Dasani;
• "syrups" means beverage ingredients produced by combining concentrates and, depending on the product, sweeteners
and added water;
• "fountain syrups" means syrups that are sold to fountain retailers, such as restaurants and convenience stores, which use
dispensing equipment to mix the syrups with sparkling or still water at the time of purchase to produce finished
everages that are served in cups or glasses for immediate consumption;
3
• "Company Trademark Beverages" means