MGT501_ Assessment 2_Internal and External Stakeholder Analysis Page 1 of 6
ASSESSMENT 2 BRIEF
Subject Code and Title MGT501 Business Environment
Assessment Internal and External Stakeholder Analysis
Individual/Group Individual
Length 2,500 words
Learning Outcomes This assessments addresses the following Subject Learning
Outcomes:
c) Analyse and synthesise the fundamentals of business in
the contemporary environment.
d) Construct and Justify a professional value proposition
as a business practitione
Submission 12 Week Delivery: By 11:59pm AEST/AEDT Friday of
Module 5.2 (week 10)
Intensive Class: Due By 11:59pm AEST/AEDT Friday of
Module 5 (week 5)
Weighting 50%
Total Marks 50 marks
Context:
Business stakeholder analysis is a technique for identifying stakeholders and analysing their roles.
The aim of the analysis is to map out the stakeholders’ level of influence and degree of interest with
egards to the business. Stakeholder analysis can also be used to assess the relationships between
different stakeholders and the issues they care about most.
Internal stakeholders are individuals or groups who are directly involved in the business, such as
owners, board members, managers, employees, and investors. External stakeholders are indirectly
influenced by the business activities, like customers, suppliers, competitors, society and
government.
By understanding both perspectives, the business can engage and enhance communication with
elevant stakeholders, reduce or prevent risks, identify business opportunities, improve internal
stakeholders’ commitment in the business and the reputation of the business amongst external
stakeholders.
Instructions:
In this assessment, you will examine a business in an industry that you have either previously
worked in or would like to in the future. Leading up to the assessment submission, you must
MGT501_ Assessment 2_Internal and External Stakeholder Analysis Page 2 of 6
participate in the Assessment 2 weekly discussions in the Discussion Forums on Blackboard. You will
locate this discussion forum in the Assessment Area of blackboard. Weekly contributions are
equired in Modules 2-4.
Please Remember your contributions to the discussion topics are one of the assessment attributes.
(LMS please create an Assessment 2 Discussion Forum separately in the Assessment area of
lackboard as students are required to participate in this to complete the assessment)
Presenting a business example and contributing to the discussion forum, you will:
• identify and analyse functional areas in the business
• identify and analyse the internal and external stakeholders
• compare two industries with each other
• create a stakeholder matrix
• discuss chosen stakeholders and industries in the context of relevant theories and
frameworks
Suggested format
Your individual stakeholder analysis should follow standard report structure and include the
following:
• Cover page
• Executive Summary
o A concise summary of the main report in bullet points
• Introduction and background information on your business example
• Main body
o Identify functional areas
o Identify internal and external stakeholders and their roles
o Identify the nature and degree of main stakeholders’ interests, and implications of
conflicting interests
o Identify the level of main stakeholders’ influence
o Create a stakeholder matrix
o In the discussion forum, choose an example from your peers and compare the
industry your business operates in with their industry, identify the main points of
stakeholder dissimilarities and analyse the differences in stakeholder interests and
influences
• Conclusion
• References
• Appendices (if necessary)
Support your observations and statements by incorporating links to theory and conceptual
frameworks. Please ensure your sources are referenced clearly in the APA 6th style both in-text and
in the reference list.
Referencing:
It is essential that you use the appropriate APA style for citing and referencing research. Please see
more information on referencing here
MGT501_ Assessment 2_Internal and External Stakeholder Analysis Page 3 of 6
http:
li
ary.laureate.net.au
esearch_skills
eferencing
Tips to get started:
PESTLE is a good tool to use to help you identify all stakeholders. By considering political, economic,
social, technological, legal and environmental/ethical factors and how they relate to the business,
it’s easy to identify stakeholders.
Submission Instructions:
Submit your Assessment 2 Internal and External Stakeholder Analysis in the submission link in the
main navigation menu in MGT501 Business Environment by the end of Module 5.2 (week 10).
Intensive Class: Due By 11:59pm AEST/AEDT Sunday of Module 5 (week 5)
A ru
ic will be attached to the assessment. The Learning Facilitator will provide feedback via the
Grade Centre in the LMS portal. Feedback can be viewed in My Grades.
Marking Ru
ic:
Your reports will be marked against the ru
ic, which is shown on the next pages. Please ensure that
your submission addresses all five of the Assessment Attributes in the ru
ic.
http:
li
ary.laureate.net.au
esearch_skills
eferencing
MGT501_ Assessment 2_ Internal and External Stakeholder Analysis
XXXXXXXXXXPage 4 of 6
Learning Ru
ic: Assessment 2 Internal and External Stakeholder Analysis
Assessment
Attributes
Fail (Unacceptable)
0-49%
Pass
(Functional)
50-64%
Credit
(Proficient)
65-74%
Distinction
(Advanced)
75 -84%
High Distinction
(Exceptional)
85-100%
Knowledge and
understanding
Understands theory
and concepts
Percentage for this
criterion
30%
Limited understanding
of required concepts
and knowledge.
Key components of the
assignment are not
addressed.
Knowledge or
understanding of the
concepts and theory.
Resembles a recall or
summary of key ideas.
Often confuses assertion
of personal opinion with
information
substantiated by
evidence from the
esearch/course
materials.
Thorough knowledge or
understanding of the
concepts and theory.
Supports personal opinion
and information
substantiated by evidence
from the research/course
materials.
Demonstrates a capacity
to explain and apply
elevant concepts.
Highly developed
understanding of the
concepts and theory.
Discriminates between
assertion of personal
opinion and information
substantiated by robust
evidence from the
esearch/course
materials and extended
eading.
Well demonstrated
capacity to explain and
apply relevant concepts.
A sophisticated
understanding of the
theory.
Systematically and
critically discriminates
etween assertion of
personal opinion and
information
substantiated by robust
evidence from the
esearch/course
materials and extended
eading.
Mastery of concepts and
application to new
situations/further
learning.
Contribution to the
discussion forum
Percentage for this
criterion
10%
Never or rarely posted
messages with very
little or occasional
activity.
Simple entries lack
insight, depth or are
superficial.
The entries are short and
are frequently i
elevant
to the events.
Entries show some insight,
depth and are connected
with events, topic or
activity.
Entries are typically short
and may contain some
i
elevant material.
Entries show insight and
depth.
The content of posts is
connected with events,
topic or activity.
Entries show insight,
depth and
understanding.
The content of posts is
connected with events,
topic or activity, and are
MGT501_ Assessment 2_ Internal and External Stakeholder Analysis
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They do not express
opinion clearly and show
little understanding.
There are some personal
comments or opinions
which may be on task.
These entries may
contain some i
elevant
material but are for the
most part on task.
supported by evidence
and examples.
Entries are relevant with
links to supporting
material.
Analysis and
application with
synthesis of new
knowledge
Demonstrates a clear
understanding of the
practical applications
and implications of
elevant concepts
Percentage for this
criterion
30%
Limited synthesis and
analysis.
Limited application
ased upon analysis.
Demonstrated analysis
and synthesis of new
knowledge with
application.
Shows the ability to
interpret relevant
information and
literature.
Well-developed analysis
and synthesis with
application of
ecommendations linked
to analysis/synthesis.
Thoroughly developed
and creative analysis and
synthesis with
application of pretested
models and/or
independently developed
models and justified
ecommendations linked
to analysis/synthesis.
Highly sophisticated and
creative analysis,
synthesis of new with
existing knowledge.
Strong application by
way of pretested models
and/or independently
developed models.
Recommendations are
clearly justified based on
the analysis/synthesis.
Applying knowledge to
new situations/other
cases.
Effective
Communication
Well-structured
eport with a clear
line of reasoning
Difficult to understand
for audience, no
logical/clear structure,
poor flow of ideas,
argument lacks
supporting evidence.
Audience cannot follow
the line of reasoning.
Information, arguments
and evidence are
presented in a way that
is not always clear and
logical.
Line of reasoning is often
difficult to follow.
Information, arguments
and evidence are well
presented, mostly clear
flow of ideas and
arguments.
Line of reasoning is easy to
follow.
Information, arguments
and evidence are very
well presented; the
presentation is logical,
clear and well supported
y evidence.
Demonstrates analytical
skills.
Expertly