Case Study – WORLDUCATION
Background information
Worlducation is a social startup that manufactures tablet computers for primary school students. They not only focus on the hardware, but they also have a competitive team creating software, content and activities to better engage and educate the students.
Worlducation aims to change the way children learn at school by implementing artificial intelligence technology that can follow up on each child’s progress and adjust to their needs as they learn, creating the optimal path learning experience.
So far, Worlducation only sells their tablet computers business to business (B2B) as they realised that their content and hardware proved most effective when a whole classroom was using it, and a teacher was coordinating the activities. Also, this helped the sales team focus on larger sales, and minimised the potential number of problems that could arise from individual customers. However, the long-term plan is to also tackle a business to consumer strategy (B2C).
What makes Worlducation completely different from their competition is that they envision a world in which every child learns how to read and write – a world without illiteracy. Given this vision, for every classroom that buys their products, they donate and train a classroom somewhere around the world that can’t afford the same technology. Furthermore, they connect the two classrooms (those who bought the products and services and those who received the donation) so that they can grow together and collaborate throughout their learning cycle.
Worlducation was founded in 2016, and by the end of 2019 they had sold over 35,000 tablets to over 550 schools in 23 countries, generating revenue in hardware sales and software subscriptions.
Worlducation headquarters are in Sydney’s CBD but they have a development team in Bulgaria, a manufacturing team in Hong Kong, and operation and marketing staff in Colombia, Egypt, Iceland, Russia and the Philippines.
Worldcation has a complex supply chain that begins when a sale is made usually via a sales representative or through and online enquiry that is handled by the sales team. Sales are recorded in an internal Enterprise Resource Planning System (ERP System) which notifies the operations team that an order needs to be delivered. The operations team verify the sales order and authorise the delivery of a manufacturing request to the factory in Hong Kong. Manufacturing team in Hong Kong notes the order specifications and delivery details and incorporates this within its production schedule. The order is manufactured and the operations team a
ange freight and shipping directly to the customer.
Information specific to this project
At a recent board meeting, the Board of directors approved the development of a cloud-based solution where customers can access the software remotely on their own devices.
The CEO asked every manager to create an operational plan to implement this model in their department.
The Sales manager has decided to address the objectives “increase sales to increase donations to needy classrooms” and “strengthen the skills of our people, to better support customers”.
Activities that need to be implemented that relate to the first objective include:
Activity 1: Create an online advert for the new product (quoted price of $25,000)
Activity 2: A
ange a live demonstration for existing customers
Activity 3: Create rewards program to reward school based on number of downloads
Activities related to the second objective include:
Activity 1: Train sales staff to use new product
Activity 2: Organise school visits
Activity 3: Sponsorship program to develop personal relationships between less fortunate children and sales staff
A dedicated new in-house trainer will be required to provide training on the new product to staff and clients and an advertising consultant is needed to create a multi-media advert.
An operational plan extract has been provided on the following page.
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Objective
Activity
strategy to achieve objective
Person responsible for completion
Timeline
Resources required
KPI
Budget
Increase sales to increase donations to needy classrooms
Create an online advert for the new product
Marketing team leade
2 weeks
Advertising specialist
Production equipment
Advert Host
Delivered within budget and specified timeframe
$400,000
A
ange a live demonstration for existing customers
Sales consultant
4 weeks
Device and internet
Online demonstration platform
Internal staff
For every 3 demos there is a sale
$100,000
Create rewards program to reward school based on number of downloads
Financial Manage
8 weeks
Management system
Internal staff
Marketing information sheet
Downloads increase by 2% per school.
$200,000
Strengthen the skills of our people, to better support customers
Train sales staff to use new product:
Sales Manage
6 weeks
Traine
Training material
Location for training session
All staff can use the new product and explain it to another staff member.
$180,000
Organise school visits
Sales Manage
4 weeks
Internal staff
Transport to schools (new vehicle)
Wristband gifts for students
10 school visited per sales consultant.
$80,000
Sponsorship program to develop personal relationships between less fortunate children and sales staff
HR Manage
12 weeks
Legal consultant
Management system
Vehicle
50 children are matched with sales personal by FYE.
$250,000
Strategic Plan 2021 – 2023
Welcome
Welcome to the Strategic Plan for Worlducation.
This document sets out our vision for the next two years and how we hope to achieve it.
We hope you enjoy reading this document.
Lucas Lopez
CEO
Worlducation
Executive Summary
Founded in 2016, Worlducation is a social startup that manufactures tablet computers for primary school students. Our focus is not only on the hardware, but also creating software, content and activities to better engage and educate primary school students.
Worlducation aims to change the way children learn at school by implementing artificial intelligence technology that can follow up on each child’s progress and adjust to their needs as they learn, creating the optimal path learning experience. Worlducation envisions a world in which every child learns how to read and write – a world without illiteracy. This is why, for each classroom that buys our product, we donate and train a classroom somewhere around the world that can’t afford the same technology. We then connect the classrooms together so that they can grow and collaborate throughout their learning cycle.
Vision Statement
To see a world without illiteracy.
Mission Statement
To be the change and facilitate a world without illiteracy by changing the way children learn at school and the number of schools that have access to technology.
Our values are:
Core values underpinning our activities are:
Ethical principles
Innovation
Collaboration.
Strategic Priorities
To be well led, high performing, profitable and accountable.
Ensure that all financial operations, performance indicators and results support the strategic policies
Identify new and expand existing sources of revenue and ways to help more classrooms in need.
Achieve profits of at least 10% per annum.
Increase our reach
Increase range of products and services offered to reach a larger target market
Increase sales to increase donations to needy classrooms.
Continue building deeper customer relationships
Customer-centred practice, with a focus on meeting their total needs for high-quality technology
Strengthen the skills of our people, to better support customers
Drive innovation to better meet customer demands
Attract, engage and develop the best staff
Continuing the drive to a customer centred, high performance workforce and culture
Strengthening the skills of our people, to better support customer needs
Empowering innovation and responsiveness to change
Continuing to enhance the diversity of our workforce
Exploring the use of technology in human resources.
The Market
The technology market is a growing and ever-changing industry due to the rapid rate that technology is being updated. Emerging technologies include artificial intelligence and the Internet of Things (IOT). There is an increasing focus on cyber security.
Due to the global pandemic, the issues with the manufacturing industry have impacted on the supply of hardware components.
The trend for consumer spending during the pandemic has taken a downturn but this has not affected the ICT industry as due to more people working form home, consumer appetite for tablets has increased.
Situation Analysis
Strengths
Weaknesses
Value and quality
Strong management
Customer loyalty
Friendly organisational culture
Level of available finance for investment
Brand name not developed as well it could be
Growing organisation
Opportunities
Threats
Schools needing to upgrade technology
Opportunities to offer a range of services
Opportunities for synergies across all services and products
High level of competition
Economic downturn meaning less spent generally
Failing to satisfy clients demands
Marketing Strategies
Our marketing strategies aim to:
Build our
and
Generate leads now
Convert those leads quickly
Have every part of the business supporting each othe
We plan to develop our market share by:
Improving our marketing and advertising
Continually improving the quality of service given to clients
Maintaining effective communication channels with all stakeholders to ascertain industry requirements and then develop products and manage services accordingly
Continually improving communication channels with all our stakeholders, ensuring a flow of timely and accurate information to facilitate effective planning and decision making
Targeting identified growth markets with planned, market appropriate campaigns employing a variety of promotional strategies and advertising mediums
Offering attractive fee structures to our clients
Continually improving the skills, knowledge and effectiveness of our team through our commitment to training and development
Regularly reviewing the effectiveness of all our operations and making improvements when and where necessary
Finance Authorisation Policy and Procedures
Purpose of the Policy
All finance transactions as noted in this policy are to be authorised by the noted authorised person prior to the transaction being undertaken.
This policy is to be read in conjunction with other specific finance policies where relevant.
Procedures
Prior to any finance transactions being undertaken, Anna Armstrong must authorise the transaction.
Use of Business Credit Card
Purpose of the Policy
This policy provides guidelines for the issue and use of business credit cards.
Procedures
An employee will only be issued a credit card once the Credit Card Authorisation Form has been completed.
The business credit card can only be used for travel, authorised entertainment and purchases of small value expenses or equipment up to the value of $500.
No cash advances are to be taken using the business credit card unless authorised by Anna Armstrong.
Where a business credit card is lost or stolen, the owner of this card is to notify the Business Manager, who is responsible for notifying the issuing agency and ensuring the card is cancelled.
The business credit card is not to be used for personal expenses.
All holders of business credit cards are required to reconcile the monthly credit card statement to the expense form, attach all receipts for payments made on the credit card and have the expense statement authorised by Anna Armstrong.
Upon completion and authorisation of the monthly expense statement, these documents are to be forwarded to the Business Manager for payment of the credit card statement.
All business credit cards are to be returned to the business when the person is requested to by the Business Manager or where they are no longer an employee of the business.
New supplier policy
Purpose of the Policy
All new suppliers to the business must be reviewed and accepted in accordance