CERTIFICATE IV MARKETING & COMMUNICATION
BSBCMM401 MAKE A PRESENTATION
Provide answers to all of the questions below:
1. Identify and describe three ways that you could use to collect information to assist you to get
feedback on a presentation and to review your presentation based on the feedback. Explain how
you can use the information to review your presentation.
2. Identify two examples of legislation
egulations that should be considered in planning and delivering
a presentation. For each one you identify, explain how the legislation or regulation impacts on a
presentation.
3. Identify two examples of organisational obligations and requirements that should be considered in
planning and delivering a presentation. For each one you identify, explain how the organisational
obligation or requirement impacts on a presentation.
4. Describe three principles of effective communication. Provide an example to illustrate your answer.
5. Outline two reasons why a presenter may choose to use presentation aids and materials to support
presentations.
6. Describe two types of presentation aids that can be used to support presentation.
For each one, explain how you would use the presentation aid or material to support the
presentation.
7. Describe two types of presentation materials that can be used to support presentation.
For each one, explain how you would use the presentation aid or material to support the
presentation.
BSBCRT401 ARTICULATE, PRESENT & DEBATE IDEAS
Provide answers to all of the questions below:
1. Explain three different ways that could be used to present ideas to staff in the workplace and at
least three factors that you should consider when choosing the best way of presenting ideas to
staff.
2. Assume you have had an idea about implementing a new workplace communication system at
work called Slack whereby work teams communicate through a single, shared workspace
making communication easier. Also assume that you have overheard your Manager discussing
this system with another colleague recently. However, you know that your team of staff are
unfamiliar with the system.
Explain two different methods you would use to communicate your idea to your Manager and to
your team, explaining how you would take into according to the differing familiarity with the
concept in communicating your idea.
3. Explain why communicating ideas in a personal setting and within the workplace may differ.
4. Your Manager at work constantly blocks your ideas. Explain three reasons for his negative
esponse to your ideas. Each reason should relate to your Manager’s values, beliefs and
attitudes.
5. Identify five skills and/or attributes that you consider are important for a person to have when
participating in the development of ideas. For each skill or attribute you list, outline why you
consider this skill or attribute to be important.
6. Read the article at the following link and, in your own words, discuss two habits that assist
people to discuss great ideas.
http:
www.fastcompany.com/3051713/hit-the-ground-running/8-habits-of-people-who-alwayshave-great-ideas
7. Explain how storytelling can assist in communicating ideas.
8. Explain two key storytelling techniques that can be used for communicating ideas.
9. Describe the benefits and risks of the technique of humour in presentations or debates about
ideas.
10. Describe a benefit and a risk of sharing personal information in a presentation or debate.
11. Describe two techniques that can be used to ensure that information provided during is relevant
to an audience.
BSBMGT407 APPLY DIGITAL SOLUTION TO WORK PROCESS
Complete the following activities:
1. Write a
iefing report.
The first part of this assessment requires you to conduct research about workplace digital
applications and then write a
iefing report using the Briefing Report Template about the
workplace digital applications that you have researched. Make sure that you review the template
prior to commencing your research.
The report should be written in clear and concise English and address the following:
a. General trends and innovations in digital technology applicable to workplaces. You will need to
esearch at least 5 trends or innovations, give an overview of each, and
iefly discuss what the
trends or innovations means for a workplace.
. Identify and review at least six workplace digital applications (two each for communications,
technologies, and networks) that could be used for the following:
- Workplace communications (i.e. any digital tools that allow two or more people to
communicate with each other and that may be written, ve
al, visual, audible or a
combination of these).
- Technologies that can be used in any area of the workplace e.g. hardware and software,
learning management systems, record management and document management systems.
- Networking through digital applications to form and/or maintain relationships with othe
individual or organisations.
Note that you may focus on general technology, such as project management software, as well
as a specific version of the technology, such as Wrike.
For each of the digital applications you identify, make notes to use in developing your
iefing
eport. The report must address, as a minimum:
- The name of the digital technology
- Its use in the workplace
- At least one benefit of using the digital technology
- How the digital technology is cu
ent and innovative.
c. Networking through digital technology
Provide five examples of digital technology for networking to form and/or maintain relationships
with other individuals or organisations.
For each example, describe:
- The digital technology application, including its use in the workplace
- At least one benefit of using the digital technology/application.
- How the digital technology is cu
ent and innovative.
d. An important part of accessing digital information is to review the validity and reliability of
information sources. Therefore, you are required to research the Internet to find out how to
assess the validity and reliability of digital information sources.
Then using the information from your research, write five questions that could be used assess
the validity and reliability of a digital information source.
e. In your
iefing report, you will also be required to list at least three of the information sources
you have used to research digital applications and for each of those sources answer each of the
questions you have developed to review and report on the validity and reliability of the identified
information sources. You must provide an overall rating of the validity and reliability of each of
the three information sources you used.
f. Investigate legislation and regulations relevant to intellectual property and digital technology.
Your research should address:
- Identification of intellectual property risks in relation to digital technology.
- Identification at least five Acts and Regulations that apply to intellectual property and digital
content.
- The purpose and scope of the above Acts and Regulations.
2. Research cloud computing systems
In this part of the assessment, you are required to research and set up a suitable cloud
computer system, which you will then use to share your
iefing report with your assessor.
Research at least three options for cloud storage services. At least one the options should be a
public cloud computer system (which is the one you will use to file and share your
iefing report
with your assessor).
Write a
ief (about a page) report, ensuring that you address all of the following points:
- the name of the cloud storage service
- how it compares to other services, including the advantages of disadvantages of each
-
ief description of the cloud computing systems
- storage capability
- pricing and plans (as applicable).
- which Cloud System you are going to use and why.
Save this document as Cloud System Report.
3. Send an email to your assesso
The text of the email should be in grammatically co
ect English, written in an appropriate (polite,
usiness-like) style.
It should advise the assessor which cloud system you will use, and on what you have based
your decision.
Attach your cloud computing report to the email.
BSBMKG417 APPLY MARKETING COMMUNICATION ACROSS A CONVERGENT INDUSTRY
Provide answers to all of the questions below:
1. Discuss the major types of marketing communication techniques. You should outline at least
five methods and provide a
ief description of each, including one key point about
effectiveness of the marketing communication technique.
2. Explain how the stage at which a product is (the product life cycle) may impact on the choice of
marketing communications?
3. Explain how marketing communications may differ for business to business as opposed to
marketing to consumers?
4. Discuss the effectiveness of mass media advertising in the convergent marketing
communication industry.
5. Discuss how communication with consumers differs in digital marketing versus traditional
marketing.
6. Discuss the advantages of digital marketing versus traditional marketing.
7. Explain why direct selling is most effectively used in conjunction with a range of marketing
communications.
8. Describe public relations and advertising and discuss differences between the two.
9. Explain the concept of customer-centric marketing communication and the advantage of this
approach.
10. Explain how the Internet has empowered consumers.
11. Explain at least one advantage for marketers in using social media as a marketing
communication technique, as well as one disadvantage.
12. Outline at least two advantages and two disadvantages of mobile marketing.
13. Explain the concept of pay per click and compare with Search Engine Optimisation (SEO).
14. Discuss the importance of communication synergy in integrated marketing communications?
15. Discuss why on-line media offers a more customer focussed form of marketing communication.
16. Discuss why it is important for marketers to seek customer’s permission to send ad messages
via mobile phones.
DIPLOMA OF MARKETING & COMMUNICATION
BSBMKG506 PLAN MARKET RESEARCH
Provide answers to all of the questions below:
1. Identify and outline five examples of legislation and regulations that apply to the marketing
industry in Australia.
2. In your own words, explain three important behaviours a market researcher should observe
under the Australian Social and Market Research Society Code of Professional Behaviou
3. In your own words explain two aims of the Market & Social Research Privacy Code.
4. Discuss at least two ways in which the Market and Social Research Privacy Code 2014
incorporates privacy issues.
5. Explain one action that a market researcher could take to avoid discrimination claims?
6. Briefly describe key steps for undertaking market research.
7. Outline four types of information that a business could gain from conducting market research.
8. Outline five methods for conducting market research.
9. Outline four ways of processing market research data.
10. Explain the purpose of quantitative research and identify at least three ways of sourcing
quantitative data.
11. Explain the purpose of qualitative research and identify at least three ways of sourcing
qualitative data.
BSBMKG520 MANAGE COMPLIANCE WITHIN THE MARKETING LAGISLATIVE FRAMEWORK
Carefully read the following:
Jansen’s Furniture Store is based in Melbourne and sells a range of furniture for the home. The company prides itself on its high-quality products and speed of delivery to the customer, as well as environmental credentials, as some of its furniture range is artisan, recycled furniture. All Jansen’s Furniture products have a wa
anty of