12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Business Report Part 3
Course: MGMT1201: Business Communication - 22SEPMNTR5
Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
Complet
e
1010 points
The
information
provided is
specific to
the company
and
management
ole, and
follows the
Formal
Business
Report Style
Guide in the
following:
Trans
mittal
docu
ment
–
appro
priate
info
matio
n,
desc
ibes
purpo
se
and
what’
s
inclu
ded
in the
epo
t,
effect
ive
call
to
9 points 7.5 points 6.5 points 5 points 0 points
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
actio
n
Title
page
–
inclu
des
desc
iptive
title,
the
epo
t
audie
nce,
epo
t
autho
s,
elea
se
date
Table
of
conte
nts –
inclu
des
headi
ngs
as
they
appe
ar in
the
epo
t, no
emph
asis
techn
iques
,
inden
ting
fo
each
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
level,
prope
ly
align
ed
Exec
utive
sum
mary
–
appro
priate
info
matio
n (not
copie
d
direct
ly
from
the
ody
of the
epo
t) that
effect
ively
sum
mariz
es
epo
t
inclu
ding
what
the
epo
t is
about
,
overv
iew of
findin
gs,
and
overv
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
iew of
eco
mme
ndati
ons.
(200-
350
word
s)
APA citations
and references
are used to
uild credibility
(pg. o
paragraph
numbe
included)
The audience
needs, values
and priorities
have been
considered
(pg. 149)
All relevant
information is
included
All questions
or constraints
that the
audience may
have are
answered (pg.
149)
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
Concise
XXXXXXXXXXpoints
Mess
age/w
ords
are to
the
point
(extra
words
emov
ed)
(pg.
179)
Appro
priate
length
(350 -
550
words
)
Parag
aph
length
is
contro
lled
(20-
30
words
fo
small
parag
aphs
40 -80
words
fo
typica
l
parag
aphs)
(pg.
179-
180)
6.75 points 5.625
points
4.875
points
3.75 points 0 points
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
Short
and
simpl
e
sente
nces
(in
most
cases
) (pg.
180-
181)
No
edun
dancy
(i.e.
same
conte
nt/wo
ds
epeat
ed in
sente
nces)
(pg.
181-
182)
Avoid
s
empty
phras
es o
wordy
prepo
sition
al
phras
es
(pg.
182)
Avoid
s
adve
s
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
Concrete
55 points
Key
ideas
are
effec
tivel
y
supp
orted
with
stron
g
evide
nce,
affec
t
atio
nale
ase
d on
the
ole
and
com
pany,
and
eco
mme
ndati
ons
are
logic
al
and
ase
d on
epo
t
findi
ngs
Logi
c
and
eas
on
4.5 points 3.75 points 3.25 points 2.5 points 0 points
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
are
provi
ded
and
uild
credi
ility
in
the
mess
age
(no
fault
y
logic
,
weak
anal
ogie
s,
exag
gerat
ion,
and
unsu
pport
ed
gene
aliz
ation
s)
(pg.
157-
159)
Credi
le
ese
arch
and
data
(rece
nt,
elia
le
and
elev
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
ant)
supp
ort
the
mess
age
(pg.
397-
398)
The
info
matio
n is
well-
organ
ized
(struc
tured
) and
in a
logic
al
orde
(pg.
152-
157)
Uses
conc
ete
and
speci
fic
word
s to
clarif
y the
mean
ing
(not
vagu
e and
abst
act)
(pg.
178).
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
Conside
ate and
Courteo
us
XXXXXXXXXXpoints
Considera
te:
Positi
ve in
tone
(can-
do,
confi
dent,
positi
ve
traits,
const
uctiv
e
terms
) (pg.
161-
163)
Show
s
conc
ern
fo
othe
s
(avoi
ds “I-
voice
”,
espe
cts
time
and
auton
omy,
and
gives
credit
) (pg.
163-
165)
2.25 points 1.875
points
1.625
points
1.25 points 0 points
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
Writt
en to
the
audie
nce
(“you
appro
ach”)
(pg.
163-
165)
Inclu
des
enef
its
that
are
impo
tant
to the
audie
nce,
and
consi
ders
eade
s
value
s and
priorit
ies
(pg.
149)
Cultu
ally
sensi
tive
showi
ng
espe
ct,
ecog
nizes
and
appre
ciate
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
s
diffe
ence
s,
uses
gend
e
neut
al
wordi
ng,
avoid
stere
otype
s,
and
show
s
empa
thy
and
trust
(pg.
111-
135
Courteous
:
Profe
ssion
al
and
usin
ess
appro
priate
(pg.
216-
217)
o
Avoid
s
slang
o
unpro
fessi
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
onal
tone
o
Avoid
s
emoji
s
o
Avoid
s
techn
ical
word
s
o
Spell
s out
acron
yms
o
Uses
greeti
ngs
and
name
s
(app
opriat
e
salut
ation)
.
Exp
esse
s
good
will
throu
gh
kindn
ess
and
friend
lines
s to
maint
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
ain
good
elati
onshi
ps
(pg.
276
&
350)
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
Co
ect
55 points
Writt
en in
third
pers
on
(only
first
pers
on in
the
trans
mitta
l
docu
ment
)
Uses
prope
punct
uatio
n
(see
Bonu
s
Appe
ndix
BA 1
in
eBoo
k)
Uses
co
e
ct
spelli
ng
and
capit
alizat
ion
Uses
co
e
ct
gram
4.5 points 3.75 points 3.25 points 2.5 points 0 points
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
ma
inclu
ding
prono
un
agree
ment,
and
avoid
s
com
ma
splic
es
No
inco
mplet
e o
un-
on
sente
nces
Prop
e
ve
tense
(pres
ent
tense
fo
analy
sis
and
futu
e
tense
fo
eco
mme
ndati
ons)
Co
e
ct
use
of
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
prono
uns
APA
efe
ence
s and
citati
ons
are
co
e
ctly
forma
tted
(APA
7)
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
Clarity
(Written)
55 points
Clarity
(Written):
Acro
nyms
are
introd
uced
first,
follo
wed
y
paren
these
s and
the
acron
ym
The
main
objec
tive
of the
mess
age
is
clea
(only
one
purpo
se)
(pg.
152-
156)
Each
parag
aph
egin
s
with
a
topic
sente
nce
4.5 points 3.75 points 3.25 points 2.5 points 0 points
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
(pg.
152-
156)
Uses
actio
n
ve
s
whe
e
possi
le
(pg.
181-
182)
Uses
activ
e and
passi
ve
voice
appro
priate
ly
(pg.
183
-184)
Uses
short
and
famili
a
word
s and
phras
es
(plain
,
famili
a
langu
age)
(pg.
185)
Uses
parall
el
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
langu
age
(cons
istent
gram
matic
al
patte
n)
(pg.
186)
Avoid
s
clich
es,
uzz
word
s and
figure
s of
spee
ch
(pg.
186-
187)
Avoid
s “It
is”
and
“the
e
are”
state
ment
s (pg.
187-
188)
Uses
articl
es (a,
an &
the)
Co
e
ct
use
of
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
acron
yms,
dates
and
times
Lists
Num
ered
lists
are
used
to
indic
ate
the
orde
is
impo
tant.
Bullet
s are
used
when
the
orde
is not
impo
tant.
Lists
are
writte
n in
full
sente
nces
o
point
form
–
must
e
consi
stent
for all
items
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
Bullet
s/lists
have
the
same
gram
matic
al,
parall
el
struct
ure
(i.e.
all
items
start
with
a
ve
in the
same
tense
) (pg.
190)
Lists
ullet
s
have
more
than
one
item
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
Clarity
(Visual)
(as pe
Formal
Business
Report
Style
Guide)
55 points
Clarity
(Visual)
(as pe
Formal
Business
Report
Style
Guide):
Tran
smitt
al
lette
uses
co
e
ct
lette
form
attin
g
Dou
le-
spaci
ng
only
on
the
efe
ence
page
Text
align
ment
is
left
justif
ied
(no
inde
ntati
on
fo
para
4.5 points 3.75 points 3.25 points 2.5 points 0 points
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
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Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
grap
hs).
App
opriat
e
white
spac
e and
margi
ns
aroun
d text
and
imag
es
App
opriat
e
font,
font
size
and
colou
are
consi
stent
throu
ghout
the
docu
ment
Headings
First-
level
head
ings
are
"all-
caps
" and
cent
ered
on
the
page
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
https:
d2l.bowvalleycollege.ca/d2l/lms/dropbox/use
folder_submit_files.d2l?db=176564&grpid=0&isprv=0&bp=0&ou= XXXXXXXXXX/30
Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
,
Seco
nd
level
head
ings
are
left
align
ed
and
the
first
lette
of
each
majo
word
is
capit
alize
d (no
punc
tuati
on)
One
line
spac
e
etw
een
para
grap
hs
and
follo
wing
a
head
ing
and
two
line
spac
es
12/7/22, 8:43 PM Business Report Part 3 - MGMT1201: Business Communication - 22SEPMNTR5 - Bow Valley College
https:
d2l.bowvalleycollege.ca/d2l/lms/dropbox/use
folder_submit_files.d2l?db=176564&grpid=0&isprv=0&bp=0&ou= XXXXXXXXXX/30
Criteria
Exceptional
(95-100%)
Excellent
(85-94%)
Good (70-
84%)
Satisfactory
(60-69%)
Minimal
Pass (50-
59%)
Fail (<50%)
Criterion
Score
prec
edin
g a
head
ing.
Head
ings
have
cons
isten
t,
paral
lel
struc
ture
(font
and
form
attin
g)
Head
ings
of
the
same
level
must
have
the
same
place
ment
on
the
page
and
the
same
form
attin
g
(i.e.
align
ment
is
left
12/7/22