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HOLMES INSTITUTE ___________________________________________________________________________________________________ HI2011 International and Global Business HOLMES INSTITUTE FACULTY OF HIGHER...

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HI2011 International and Global Business







Holmes Institute is committed to providing the highest quality education
in a dynamic, student-centred learning environment. Holmes Institute fosters in its
students rational thought, intellectual integrity and social responsibility.

HI2011 International and Global Business

Holmes Institute Faculty of Higher Education offers business, creativity and ICT courses that combine discipline-
ased excellence with practical application. The faculty operates on campuses in Melbourne, Sydney, Brisbane
and Hong Kong.

The faculty offers a Bachelor of Business, Bachelor of Professional Accounting, Bachelor of Fashion Business,
Bachelor of Information Systems, Graduate Diploma in Business, Master of Business Administration and a
Master of Professional Accounting. Details about the members of the faculty can be found on the homepage of
the Faculty of Higher Education at


At Holmes Institute, the degree programs offer domestic and international students the opportunity to study a
set of contemporary subjects in the field of business, creativity and ICT. These units prepare students for the
challenges in business environments of the 21st century. These programs emphasize the global and cross-
cultural dimensions of business. Teaching utilizes a combination of delivery methods and includes critical
analysis and case study methods. A combination of exams, case studies and company analysis are used in

The degree programs of Holmes Institute focus on the following:

 Critical and Creative Thinking
 Communication
 Cooperation and Teamwork
 Digital Literacy
 International Perspective
 Knowledge and Lifelong Learning
 Social Responsibility and Community Engagement

Welcome from the Unit Coordinator, Dr Stephen Akpa
It is a commonly accepted view amongst managers that businesses can no longer operate within local
oundaries but must increasingly look to compete in international, and even global markets. It is, however, a
paradox of international business that many multi-national enterprises (MNEs) which are the agents of
international business, largely operate within their home markets in the North American, European Union and
Asia Pacific regions.
HI2011, International and Global Business is designed to provide students with a detailed understanding and
awareness of the key business concepts, topics, cases and strategies that international managers must consider
in order to effectively manage business across borders. It also examines business from the viewpoint of the
‘global management mindset’ and helps students consider the key issues, challenges and opportunities that
arise from international expansion into foreign markets. At the end of this unit it is expected that students will
have a greater understanding of ‘management’ from an international perspective, and be able to identify the
key influences that lead to successful growth and expansion across regions.
HI2011 International and Global Business 3
On completing this unit the students will have the ability to:
1. Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the
context of Political, Economic, Social, Technological, Environmental and Legal issues.
2. Discuss how major financial institutions contribute to global business.
3. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry
Graduates will be able to analyse, evaluate and discuss theoretical and practical knowledge of global business
strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues.

Graduates will be able to discuss how major financial institutions contribute to global business.
Graduates will be able to, Analyse, evaluate and discuss theoretical and practical knowledge of international
market entry options.

Graduates will be able to, work with others to develop, evaluate and communicate international market entry

Application of knowledge and skills
Graduates will be able to, apply theoretical and practical knowledge of International Business in the diagnosis
of organizational challenges and opportunities, and the formulation of appropriate strategies.

Students will demonstrate research skills, showing initiative in consulting the academic literature and
integrating fresh ideas into the discourse in preparation for life-long learning.

Students will demonstrate the capacity to write persuasive reports containing sound recommendations, in
preparation for their career in business.

Awards Duration Core/Elective Subject weight
BBus, BPA 1 semester Elective 3 credit points
Mode of delivery On campus
Workload Students are expected to attend all classes
Delivery 2 hrs of lectures and 1 hr tutorial or equivalent
Independent study 8 hrs

HI2011 International and Global Business 4
Subject Coordinator Dr Stephen Akpa XXXXXXXXXX

Students please note:
Holmes Institute provides each student with a Holmes webmail. Faculty and Administrative staff can only
communicate with you using your Holmes Institute mail address. Emails from private and/or business email
accounts cannot be used and may not be answered.

Market Entry Strategy
Week 6
20% 1 & 3
Group Assignment
Banking International
Expansion Report
Week 10
20% 1,2 & 3
Group Presentation Weeks 10 & 11 10% 1,2 & 3
EXAM WEEK 50% 1, 2 & 3

Business Presentations
You are expected to a
ive for any presentation ahead of time. If you are late for your presentation, you may
not be eligible to present and may not receive any marks. Where a business presentation involves a group, it is
expected that all group members are present. Unless your lecturer advises otherwise, students are expected to
dress in business attire.

Class Tests
For subjects for which a class test is part of the assessments, you need to follow the instructions by your
lecturer to confirm any material allowed in the class test. You also need to follow any relevant announcement
on Blackboard that confirm the date/time and venue of the class test. Please note that for some units the test
may be held online. Where applicable, your lecturer will provide you with further details. Please note that for
some units the test may be held online. Where applicable, your lecturer will provide you with further details.

Final Examinations
Each trimester concludes with the final examinations that are held during a designated examination period. You
are expected to be present for the final examinations, which are held during Examination Week, the exact
dates/times and venues are announced via your Blackboard. For each subject you will be allocated a designated
seat in one of the examination venues. Your examination venue and seat will be confirmed by the end the
teaching period of each trimester via your Blackboard.

HI2011 International and Global Business 5
Item Due date Weighting Length
Assignment 1 – Market Entry Strategic Report
As individuals, students are required to select an Australian
company as the basis of a case study. Once the company has
een approved by your lecturer you will be required to
prepare a detailed strategic report to management that
analyses the macro-environmental, geopolitical risks and
opportunities, as well as overall market attractiveness of
entry of this company into BOTH a specific European AND
Asian market.
Ideally your report will contain:
• An Executive Summary
• A
ief introduction of the selected company
• Identification of the TWO countries selected for
market entry (one European and one Asian)
• For each of the TWO countries provide a detailed
analysis of:
• The cu
ent macro-environmental and geo-political
forces impacting that country.
• Development of each country’s trade and business
• An assessment of the potential dangers, risks and
opportunities in the cu
ent or short term policies
of each country.
• Conclusion – After evaluating both countries students
must make a recommendation of which one is most
suited for market entry, along with your reasons
and justifications of why.
A limit of 2000 words overall (plus or minus 10%) is to be
strictly observed.
Your report must include formal title page and Holmes
assignment coversheet. Ideally the report will be presented in
Arial 12pt font with 1.5 lines spacing.
When complete students must submit ONLY an electronic
copy Blackboard via Safe Assign (Self Check) and final
submission links by the due date. The percentage matching
on Safe Assign is expected to be less than 20%.
Students must also show adequate evidence of additional
esearch with about 10 – 15 academic reference sources
Friday 11:59PM
Week 6
2000 words
HI2011 International and Global Business 6
Assessment Criteria:
• Report structure, format, presentation, excellence (3
• Application of Knowledge and course concepts
(4 marks)
• Critical analysis and research demonstrated in country
assessment (6 marks)
• Overall conclusion and strength of arguments/
ecommendations (4 marks)
• Research quality and referencing (3 marks)
Assignment 2 – Group International Expansion Report and
You have been asked by the CEO of a major Australian Bank
to advise them on their strategy formulation for International
The Bank has developed a reputable
and in the Australian
and New Zealand markets and is now looking for suitable
acquisitions and strategic partnerships in foreign markets in
order to grow their business.
The markets that they are cu
ently assessing for entry are
France, Brazil and Korea.
You are required to assess the attractiveness
Answered Same Day Aug 21, 2020 HI2011


Sarabjeet answered on Aug 23 2020
140 Votes
Market Entry Strategic Report
Market Entry Strategic Report
Executive Summary
In 1956, Linfox founders, Lindsay Fox, are launching Linfox with one truck in Australia, Melbourne. Nowadays, Linfox Logistics Company has been developing to serve twelve countries in Pacific Asia region or is a part of Focus Team. Over a year, new company hasdeveloped throughout acquisitions for example Mayne Logistic, Provincial Freightlines and FCL Interstate Transport Services, as well as the formation of BevChainliked venture with a Lion Nathan or Agility Logistic with the resource business. More newly, the Linfox becomea first non-Laos logisticbusiness to operate in Laos with a signing of mutual venture with a Lao Logistics Group.In a 2018, the Linfox took complete ownership of BevChain, and providing a beverage business solution for New Zealand and Australia. These reports includeidentifications of UK and India for a Linfox market entry. The present macro-environmental moreover geo-political force impacting of United Kingdom and India; UK and India trade orindustry policy; risks, potential dangers or opportunity in presentandshort termguidelines of UK and India are discuss in this statement.
Introduction of Linfox
Linfox is supply chain and logistics corporation founded in London in 1956by Lindsay Fox. The business began with a truck operated by Lindsay Fox. It is now itself a chain of supply by acquiring FCL in May or 2006 from Armgard Group in 2003. Solution Business in the Pacific Area Linfox Logistics runs 3.2 million square meters of storage or 5000 vehicles in 10 nations and above 23,000 people from New Zealand,Australia and Asia work. The Linfox specializes in intricate supply chain design, distribution operations,IT system integration, line transport, warehouse managementandfreight forwarding. In the Asia Pacific region, Linfox offers logistics services for the world's biggest mining business, providing retailers with 4.5 billion litres of fuel, serving Fifteen million cargoes of cargo and 9 fast-moving customer goods producers in Asia Pacific region. Linux is operating in Indonesia, New Zealand, Australia, Vietnam, Malaysia, Thailand, Hong Kong,IndiaandChina. Linfox is Australia's largest street cargo company.
UK European Country and India Asian Country
India:With the implementation of the Goods and Services Tax, the nation's logistics business is worth about $160 billion and may reach $215 billion in next two years. By the implementation of the Goods and Services Tax, the Indian logistics market is expected to reach approximately US$216 billion by 2020, with a compound yearlydevelopment rate of 10.6%. “The 2017 Financial Survey Report was submitted to the Parliament. The Indian logistics industry provides more employment opportunities. In the past five years, the compound annual growth rate (CAGR) of more than 22 million people has increased by 7.8%(Dixit and Vaish, 2013).
UK: High levels of demand during Q1 point to continued robust performance during 2018 for the UK logistics sector. Although price issues are intensifying, strong market fundamentals underpin the optimistic outlook for the UK logistics industry. As the UK's support for e-commerce will continue to be a major driver of demand growth in the logistics sector, including larger fulfillmentcenters and “last mile” warehouses, enabling retailers to more effectively serve an expanded and demanding customer base. . Although the long-term impact on the UK logistics market is still unclear, the recent agreement to extend the transition period to December 2020 will provide more time to restructure the domestic and pan-European supply chains(Francis, 2006).
Detailed analysis of:
ent macro-environmental and geo-political forces impacting that country
ent macro-environmental
1. Political factor: As one of a largest democracy in globe, India operates as a federal government. The political environment is greatly affected by thepoliticians' interests,government policies, and several party ideologies.
2. Economic factors: Since the execution of the industrial reform policy in 1991, India’s economy has persisted basically stable. As per the policy, the decrease of industrial licenses, the liberalization of foreign capital, as well as the formation of FIBP have led to continuous improvement in India. Economic environment.
3. Social factors: Social factors are any alterations that influence the direction of the business environment. For instance, the increase in the elderly of India has led to a noteworthy increase in pension expenditure and an increase in the rate of employment of older workers.
4. Technical factors: Technology significantly influences product development and presents new cost reduction procedures. India offers 4G and 3G technologies for many of our technology projects.
Legal and environmental factors: Recently, India has applied some legal changes, for example,recycling,minimum wage hike as well as...

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