HOLMES INSTITUTE
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HI2011 International and Global Business
HOLMES INSTITUTE
FACULTY OF
HIGHER EDUCATION
HOLMES INSTITUTE
FACULTY OF HIGHER EDUCATION
UNIT OUTLINE
HI2011 – INTERNATIONAL AND GLOBAL BUSINESS
2018
Holmes Institute is committed to providing the highest quality education
in a dynamic, student-centred learning environment. Holmes Institute fosters in its
students rational thought, intellectual integrity and social responsibility.
www.holmes.edu.au
http:
www.holmes.edu.au
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HI2011 International and Global Business
FACULTY OF HIGHER EDUCATION
Holmes Institute Faculty of Higher Education offers business, creativity and ICT courses that combine discipline-
ased excellence with practical application. The faculty operates on campuses in Melbourne, Sydney, Brisbane
and Hong Kong.
The faculty offers a Bachelor of Business, Bachelor of Professional Accounting, Bachelor of Fashion Business,
Bachelor of Information Systems, Graduate Diploma in Business, Master of Business Administration and a
Master of Professional Accounting. Details about the members of the faculty can be found on the homepage of
the Faculty of Higher Education at www.holmes.edu.au/pages/schools-and-faculties.
HOLMES INSTITUTE DEGREE PROGRAMS
At Holmes Institute, the degree programs offer domestic and international students the opportunity to study a
set of contemporary subjects in the field of business, creativity and ICT. These units prepare students for the
challenges in business environments of the 21st century. These programs emphasize the global and cross-
cultural dimensions of business. Teaching utilizes a combination of delivery methods and includes critical
analysis and case study methods. A combination of exams, case studies and company analysis are used in
assessment.
The degree programs of Holmes Institute focus on the following:
Critical and Creative Thinking
Communication
Cooperation and Teamwork
Digital Literacy
International Perspective
Knowledge and Lifelong Learning
Social Responsibility and Community Engagement
UNIT OVERVIEW & RATIONALE
Welcome from the Unit Coordinator, Dr Stephen Akpa
It is a commonly accepted view amongst managers that businesses can no longer operate within local
oundaries but must increasingly look to compete in international, and even global markets. It is, however, a
paradox of international business that many multi-national enterprises (MNEs) which are the agents of
international business, largely operate within their home markets in the North American, European Union and
Asia Pacific regions.
HI2011, International and Global Business is designed to provide students with a detailed understanding and
awareness of the key business concepts, topics, cases and strategies that international managers must consider
in order to effectively manage business across borders. It also examines business from the viewpoint of the
‘global management mindset’ and helps students consider the key issues, challenges and opportunities that
arise from international expansion into foreign markets. At the end of this unit it is expected that students will
have a greater understanding of ‘management’ from an international perspective, and be able to identify the
key influences that lead to successful growth and expansion across regions.
HI2011 International and Global Business 3
SUBJECT OBJECTIVES & LEARNING OUTCOMES
On completing this unit the students will have the ability to:
1. Analyse, evaluate and discuss theoretical and practical knowledge of global business strategy, in the
context of Political, Economic, Social, Technological, Environmental and Legal issues.
2. Discuss how major financial institutions contribute to global business.
3. Analyse, evaluate and discuss theoretical and practical knowledge of international market entry
options.
Knowledge
Graduates will be able to analyse, evaluate and discuss theoretical and practical knowledge of global business
strategy, in the context of Political, Economic, Social, Technological, Environmental and Legal issues.
Graduates will be able to discuss how major financial institutions contribute to global business.
Graduates will be able to, Analyse, evaluate and discuss theoretical and practical knowledge of international
market entry options.
Skills
Graduates will be able to, work with others to develop, evaluate and communicate international market entry
options.
Application of knowledge and skills
Graduates will be able to, apply theoretical and practical knowledge of International Business in the diagnosis
of organizational challenges and opportunities, and the formulation of appropriate strategies.
Students will demonstrate research skills, showing initiative in consulting the academic literature and
integrating fresh ideas into the discourse in preparation for life-long learning.
Students will demonstrate the capacity to write persuasive reports containing sound recommendations, in
preparation for their career in business.
UNIT ADMINISTRATION
Awards Duration Core/Elective Subject weight
BBus, BPA 1 semester Elective 3 credit points
Mode of delivery On campus
Recommended
Prerequisites
None
Workload Students are expected to attend all classes
Delivery 2 hrs of lectures and 1 hr tutorial or equivalent
Independent study 8 hrs
HI2011 International and Global Business 4
CONTACT DETAILS
Subject Coordinator Dr Stephen Akpa XXXXXXXXXX
Students please note:
Holmes Institute provides each student with a Holmes webmail. Faculty and Administrative staff can only
communicate with you using your Holmes Institute mail address. Emails from private and/or business email
accounts cannot be used and may not be answered.
STUDENT ASSESSMENT OVERVIEW
ASSESSMENT TYPE
DUE DATE WEIGHT LEARNING OUTCOMES
Individual
Assignment
Market Entry Strategy
Week 6
20% 1 & 3
Group Assignment
Banking International
Expansion Report
Week 10
20% 1,2 & 3
Group Presentation Weeks 10 & 11 10% 1,2 & 3
Final
Examination
EXAM WEEK 50% 1, 2 & 3
Business Presentations
You are expected to a
ive for any presentation ahead of time. If you are late for your presentation, you may
not be eligible to present and may not receive any marks. Where a business presentation involves a group, it is
expected that all group members are present. Unless your lecturer advises otherwise, students are expected to
dress in business attire.
Class Tests
For subjects for which a class test is part of the assessments, you need to follow the instructions by your
lecturer to confirm any material allowed in the class test. You also need to follow any relevant announcement
on Blackboard that confirm the date/time and venue of the class test. Please note that for some units the test
may be held online. Where applicable, your lecturer will provide you with further details. Please note that for
some units the test may be held online. Where applicable, your lecturer will provide you with further details.
Final Examinations
Each trimester concludes with the final examinations that are held during a designated examination period. You
are expected to be present for the final examinations, which are held during Examination Week, the exact
dates/times and venues are announced via your Blackboard. For each subject you will be allocated a designated
seat in one of the examination venues. Your examination venue and seat will be confirmed by the end the
teaching period of each trimester via your Blackboard.
HI2011 International and Global Business 5
STUDENT ASSESSMENT DETAILS
Item Due date Weighting Length
Assignment 1 – Market Entry Strategic Report
As individuals, students are required to select an Australian
company as the basis of a case study. Once the company has
een approved by your lecturer you will be required to
prepare a detailed strategic report to management that
analyses the macro-environmental, geopolitical risks and
opportunities, as well as overall market attractiveness of
entry of this company into BOTH a specific European AND
Asian market.
Ideally your report will contain:
• An Executive Summary
• A
ief introduction of the selected company
• Identification of the TWO countries selected for
market entry (one European and one Asian)
• For each of the TWO countries provide a detailed
analysis of:
• The cu
ent macro-environmental and geo-political
forces impacting that country.
• Development of each country’s trade and business
policy.
• An assessment of the potential dangers, risks and
opportunities in the cu
ent or short term policies
of each country.
• Conclusion – After evaluating both countries students
must make a recommendation of which one is most
suited for market entry, along with your reasons
and justifications of why.
A limit of 2000 words overall (plus or minus 10%) is to be
strictly observed.
Your report must include formal title page and Holmes
assignment coversheet. Ideally the report will be presented in
Arial 12pt font with 1.5 lines spacing.
When complete students must submit ONLY an electronic
copy Blackboard via Safe Assign (Self Check) and final
submission links by the due date. The percentage matching
on Safe Assign is expected to be less than 20%.
Students must also show adequate evidence of additional
esearch with about 10 – 15 academic reference sources
provided.
Friday 11:59PM
Week 6
20%
2000 words
HI2011 International and Global Business 6
Assessment Criteria:
• Report structure, format, presentation, excellence (3
marks)
• Application of Knowledge and course concepts
(4 marks)
• Critical analysis and research demonstrated in country
assessment (6 marks)
• Overall conclusion and strength of arguments/
ecommendations (4 marks)
• Research quality and referencing (3 marks)
TOTAL WEIGHTING: 20%
Assignment 2 – Group International Expansion Report and
Presentation
You have been asked by the CEO of a major Australian Bank
to advise them on their strategy formulation for International
expansion.
The Bank has developed a reputable
and in the Australian
and New Zealand markets and is now looking for suitable
acquisitions and strategic partnerships in foreign markets in
order to grow their business.
The markets that they are cu
ently assessing for entry are
France, Brazil and Korea.
You are required to assess the attractiveness