hould every venture or organization use social media as part of their marketing plan? Explain why or...

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hould every venture or organization use social media as part of their marketing plan? Explain why or why not? Review the article of some social media disasters and consider what downsides exist in this realm of marketing?

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2. Also review the article on the Pros and Cons of Social Networking
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http://abcnews.go.com/Business/condom-campaign-social-media-marketing-attempts-wrong/story?id= XXXXXXXXXX&page=2#.UbPiwefVDng

https://www.lifewire.com/advantages-and-disadvantages-of-social-networking XXXXXXXXXX

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Parul · Accepted Answer

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Not necessarily every venture or organization needs to use social media as part of its marketing plan. The decision to use social media should depend on the specific needs, goals, and target audience of the venture or organization. The article, Condom Campaign Leads Social Media Marketing Disasters by Alan Farnham highlights how social media can be a double-edged sword for marketing campaigns. While it can be an effective way to reach a large audience quickly, social media also has the potential to amplify negative feedback and criticism. In the case of the condom campaign, the post received widespread attention, and the negative backlash was difficult for the company to control or mitigate. The article also points out that social media is not always useful for marketing campaigns. While it can be effective for some types of products and services, other products may not be appropriate for social media marketing. For example, products or services related to sensitive or controversial topics, such as sexual health or politics, may be more difficult to promote on social media without causing offense or backlash. In conclusion,

hould every venture or organization use social media as part of their marketing plan? Explain why or why not? Review the article of some social media disasters and consider what downsides exist in...

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