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CM RegimMmmmmmmmmm,MFGKJGFJKGNBKLSEDNESDKMMMMMMmmmmmmmmMnal MaMNrketing Plan
Peter Fridge, XXXXXXXXXX
Kerssy Ndayishemeza, XXXXXXXXXX
Luis Jose Jacobo Jaquez, XXXXXXXXXX
Country 1: Brazil
TM: Kerssy Ndayishhemeza
Target Market For Country 1 Brazil
Factors Economy Whitening Healthy Kids
Younger 8.1% 9.6% 4.1% 0.4%
Older 8.7% 2.5% 6.1% 1.2%
Families 28.2% 6.2% 18.6% 6.3%
Target consumers based on highest demand were younger & economy, Families & economy, younger & whitening, and older & Healthy.
Our target consumers which is the four percentages bolded account for 52.5% of the population.
Our target consumers which is the four percentages bolded account for 64.5% of the demand.
Product Preference Size Delivery Texture
Older & Healthy Medium 65% Tube 80% Paste 70%
Younger & Economy Small 50% Tube 80% Paste 60%
Younger & Whitening Small 85% Tube 70% Gel 80%
Families & Economy Medium 60% Tube 60% Gel 60%
Country 1: Brazil - TM: Kerssy Ndayishhemeza
Marketing Plan
Country 1: Brazil - TM: Kerssy Ndayishhemeza
Period 4 Country Forecast
Country 2: Columbia
TM: Kerssy Ndayishhemeza
Target Market For Country 2 Columbia
Factors Economy Whitening Healthy Kids
Younger 10.5% 8.8% 3.9% 0.7%
Older 7.5% 1.7% 5.0% 0.7%
Families 34.6% 4.5% 19.1% 3.2%
Product Preference Size Delivery Texture
Healthy & Families Medium 55% Tube 60% Paste and Gel at 50%
Younger & Economy Small 50% Tube 80% Paste 60%
Families & economy Medium 60% Tube 60% Gel 60%
Whitening & younger Medium 55% Tube 70% Paste 60%
Target consumers based on highest demand where younger & economy, Families & economy, younger & whitening, and Families & Healthy
Our target consumers which is the four percentages bolded account for 68.8% of the population.
Our target consumers which is the four percentages bolded account for 73% of the demand.
Country 2: Columbia - TM: Kerssy Ndayishhemeza
Marketing Plan
Country 2: Columbia - TM: Kerssy Ndayishhemeza
Period 4 Country Forecast