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Australian International Training Academy Pty Ltd t/a My Business College (MBC) ABN: XXXXXXXXXX CRICOS Provider Code: 03694G National Provider Code: 45368 Level 4,225 Clarence Street, Sydney, NSW 2000...

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Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG502 Establish and adjust the marketing mix Version 1.1
Approved date: 01 July 2020 Review Date: 01 July 2022
Approved by CEO Page 1 of 28
Student Assessment Tasks
BSBMKG502 Establish and adjust the marketing mix

Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG502 Establish and adjust the marketing mix Version 1.1
Approved date: 01 July 2020 Review Date: 01 July 2022
Approved by CEO Page 2 of 28
Table of Contents
Table of Contents 2
Assessment Information 3
Assessment Instructions 5
Student Assessment Agreement 7
Assessment Task 1 Cover Sheet 8
Assessment Task 1: Written Questions 9
Assessment Task 1 Instructions 11
Assessment Task 1 Checklist 13
Assessment Task 2 Cover Sheet 14
Assessment Task 2: Marketing Mix Selection Project 15
Assessment Task 2 Instructions 16
Assessment Task 3 Cover Sheet 21
Assessment Task 3: Marketing Mix Adjustment Report 22
Assessment Task 3 Instructions 23
Assessment Task 3 Checklist 24
Assessment Task 4 Cover Sheet 25
Assessment Task 4: Marketing Mix Case Study 26
Assessment Task 4 Instructions 27
Assessment Task 4 Checklist 28
Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG502 Establish and adjust the marketing mix Version 1.1
Approved date: 01 July 2020 Review Date: 01 July 2022
Approved by CEO Page 3 of 28
Assessment Information
The assessment tasks for BSBMKG502 Establish and adjust the marketing mix are included in this
Student Assessment Tasks booklet and outlined in the assessment plan below.
To be assessed as competent for this unit, the student must complete all of the assessment tasks
satisfactorily.
Assessment Plan
Assessment Task Overview
1. Written questions Students must co
ectly answer all questions.
2. Marketing mix selection project Students must choose a company and product and determine
a suitable marketing mix.
3. Marketing mix adjustment report Students must review marketing performance and report on
adjusting the marketing mix.
4. Marketing mix case study Students must review a case study and answer a series of
questions about monitoring and adjusting the marketing mix.
Assessment Preparation
Please read through this assessment thoroughly before beginning any tasks. Ask your assessor for
clarification if you have any questions at all.
When you have read and understood this unit’s assessment tasks, print out the Student Assessment
Agreement. Fill it out, sign it, and hand it to your assessor, who will countersign it and then keep it on file.
Keep a copy of all of your work, as the work submitted to your assessor will not be returned to you.
Assessment appeals
If you do not agree with an assessment decision, you can make an assessment appeal as per your RTO’s
assessment appeals process.
Students have the right to appeal the outcome of assessment decisions if they feel they have been dealt
with unfairly or have other appropriate grounds for an appeal.
Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG502 Establish and adjust the marketing mix Version 1.1
Approved date: 01 July 2020 Review Date: 01 July 2022
Approved by CEO Page 4 of 28
Naming electronic documents
Students are directed to name documents logically.
Each should include:
 Course identification code
 Assessment Task number
 Document title (if appropriate)
 Student name
 Date it was created
For example, BSBMKG502 AT3 Revised Marketing Mix Report Joan Smith 20/04/17
Additional Resources
The following resources will be given to you before you begin each Assessment Task.
Assessment Task 2
 Marketing Mix Report Template
Assessment Task 3
 Revised Marketing Mix Report Template
Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG502 Establish and adjust the marketing mix Version 1.1
Approved date: 01 July 2020 Review Date: 01 July 2022
Approved by CEO Page 5 of 28
Assessment Instructions
Each assessment task in this booklet consists of the following:
Assessment Task Cover Sheet
This must be filled out, signed and submitted together with your assessment responses.
If you are submitting hardcopy, the Cover Sheet should be the first page of each task’s submission.
If you are submitting electronically, print out the cover sheet, fill it out and sign it, then scan this and submit
the file.
The Assessment Task Cover Sheet will be returned to you with the outcome of the assessment, which will
e satisfactory (S) or unsatisfactory (U). If your work has been assessed as being not satisfactory, your
assessor will include written feedback in the Assessment Task Cover Sheet giving reasons why. Your
assessor will also discuss this ve
ally with you and provide advice on re-assessment opportunities as per
your RTO’s re-assessment policy.
Depending on the task, this may include
 resubmitting inco
ect answers to questions (such as short answer questions and case studies)
 resubmitting part or all of a project, depending on how the e
or impacts on the total outcome of the
task
 redoing a role play after being provided with appropriate feedback about your performance
 being observed a second (or third time) undertaking any tasks/activities that were not satisfactorily
completed the first time, after being provided with appropriate feedback.
Assessment Task Information
This gives you:
 a summary of the assessment task
 information on the resources to be used
 submission requirements
 re-submission opportunities if required
Assessment Task Instructions
These give questions to answer or tasks which are to be completed.
Your answers need to be typed up using software as indicated in the Assessment Task Instructions.
Copy and paste each task’s instructions into a new document and use this as the basis for your assessment
task submission. Include this document’s header and footer.
If you are submitting electronically, give the document a file name that includes the unit identification
number, the task number, your name and the date.
Checklist
Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG502 Establish and adjust the marketing mix Version 1.1
Approved date: 01 July 2020 Review Date: 01 July 2022
Approved by CEO Page 6 of 28
This will be used by your assessor to mark your assessment. Read through this as part of your preparation
efore beginning the assessment task. It will give you a good idea of what your assessor will be looking for
when marking your responses.
Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG502 Establish and adjust the marketing mix Version 1.1
Approved date: 01 July 2020 Review Date: 01 July 2022
Approved by CEO Page 7 of 28
Student Assessment Agreement
Make sure you read through the assessments in this booklet before you fill out and sign the agreement
elow.
If there is anything that you are unsure of, consult your assessor prior to signing this agreement.
Have you read the assessment requirements for this unit?  Yes  No
Do you understand the requirements of the assessments for this unit?  Yes  No
Do you agree to the way in which you are being assessed?  Yes  No
Do you have any specific needs that should be considered?  Yes  No
If so, explain these in the space below.
Do you understand your rights to re-assessment?  Yes  No
Do you understand your right to appeal the decisions made in an assessment?  Yes  No
Student name
Student number
Student signature
Date
Assessor name
Assessor signature
Date
Australian International Training Academy Pty Ltd t/a
My Business College (MBC)
ABN: XXXXXXXXXX
CRICOS Provider Code: 03694G National Provider Code: 45368
Level 4,225 Clarence Street, Sydney, NSW 2000
Phone: XXXXXXXXXX
Email: XXXXXXXXXX Website: www.mbc.nsw.edu.au
Assessment tasks for BSBMKG502 Establish and adjust the marketing mix Version 1.1
Approved date: 01 July 2020 Review Date: 01 July 2022
Approved by CEO Page 8 of 28
Assessment Task 1 Cover Sheet
Student Declaration
To be filled out and submitted with assessment responses
 I declare that this task is all my own work and I have not cheated or plagiarised the work or colluded
with any other student(s).
 I understand that if I If I am found to have plagiarised, cheated or colluded, action will be taken against
me according to the process explained to me.
 I have co
ectly referenced all resources and reference texts throughout these assessment tasks.
Student name

Student ID number

Student signature

Date
Assessor declaration
 I hereby certify that this student has been assessed by me and that the assessment has been ca
ied
out
Answered Same Day Aug 20, 2021 BSBMKG502 Training.Gov.Au

Solution

Abhishek answered on Aug 25 2021
116 Votes
Running Head: BSBMKG502                                1
BSBMKG502                                            13
BSBMKG502 ESTABLISH AND ADJUST THE MARKETING MIX
Table of Contents
Assessment Task 2    3
1. Marketing Mix Report    3
1.1 Overview of Woolworths    3
1.2 Evaluation of the Components of the Marketing Mix    4
1.3 Analysis of the Varying Marketing Mix    5
1.4 Determination of the Final Marketing Mix    6
1.5 Recommended Marketing Mix    6
2. Email to Managing Director    6
Assessment Task 3    8
1. Revised Marketing Mix Report    8
Analysis of the Market Mix and its Consequences    8
Change of the Marketing Mix    8
Change of Marketing Mix Affecting Sales    9
Change of Marketing Mix Affecting Customers    9
Business Objectives    10
Expenses from Marketing Mix    10
3. Email    11
References    12
Assessment Task 2
1. Marketing Mix Report
1.1 Overview of Woolworths
Woolworths is one of the major retailing chains established in Australia. It has acquired a lot of fame in recent times and that is the reason why the analysis of the marketing mix can be a good example for other retailers as well. In this age of globalisation as the competition is very high the company needs to re-modify the marketing mix as well to
eak the monotonous chain. For that, the existing objectives, aims of the company should be analysed first (Van Kampen & Kirkham, 2020).
The objective of the company is to improve the standard of the affordable item of the company so that the customers can genuinely feel attracted to the different products and services associated with the company itself. The desired positioning of the Woolworths depends on the marketing criteria and demand related to the customer segments of the organisation. Woolworths is depending on a busy market area where they can attract more customers daily.
In this way, the customer base of the organisation can be enlarged and it will benefit the future business profits of the organisation (Kasanagottu & Bhattacharya, 2020). The target customer base, in this case, is the people who have the demand of having a grade food and different products under one roof. As Woolworths is a retail company it can easily provide a line of variety in the products and services according to people's demands. The target customers need to have a proper income base as well to fulfil their choice of demand from the company.
1.2 Evaluation of the Components of the Marketing Mix
The marketing mix deals with different components and variables. The 4ps, which are product, place, promotion and people, have been discussed in this context. The detailed description is given below.
Products and Services
The products and services are mainly aimed at the different customer segments and marketing demand associated with the international and local market of Australia. The products such as the variety of food lines and the different other retail products are offered by Woolworths. The Woolworths is featuring these products to meet the daily needs of the customers. This is beneficial for both the customers and the company in a general sense.
If the product offering is high then more customers will be attracted to it and it will lead to more revenues annually (Biyela, 2018). The target market or the audience have the demands for reaching out for specific product lines that can meet their daily needs. In this way, Woolworths will be able to mitigate the market needs and the target market criteria through their product and service offerings in general.
Price
The business approach developed by the company has a very affordable pricing range so that it can ensure more customer engagement with the business services offered by Woolworths. In this way, the pricing of the products will give way to more product variety within the organisation. The price of the food range is proposed to have a price range of AUD 34 to AUD 100 and above for different products.
Other retail products have other price ranges that can attract a huge audience for the benefit of the organisation. Occasionally and seasonally, the organisation will offer certain discounts that can also enable the customers to invest in the products of their likings. Thus, the price range of Woolworths is proven beneficial for the future of the company.
Promotion
There are immense possibilities associated with promotional activities. The social media and digital media can play a major role in all promotional activities as through these platforms the organisation can reach out to more customers (Maina, 2016). The customers who are using the marketplace daily and the people who are very much invested in the social and digital media platform are the main targets for this kind of promotional activities. In the present time, social...
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