MKT301_T1_2020_Assessment_01_v2
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be
subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan
Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Assessment 1 Information
Subject Code: MKT301
Subject Name: Consumer Behaviour
Assessment Title:
Assessment Type:
Length:
Reflective Analysis
Comparative Reflection
1200 words (+/- 10% allowable range)
Weighting: 30%
Total Marks:
Submission:
100
Online Via MyKBS
Due Date: Week 5
Your task
Individually, you are required to prepare a reflective analysis based on your observation and its links with
consumer behaviour theories covered in weeks 1 to 4. Refection requires you to observe, describe and
make meaning of experiences closely.
Assessment Description.
In this individual assignment, you will be given an opportunity to explore the complexities of consumer
ehaviour by observing and reflecting on situational and psychological factors influencing consumer
decisions to purchase a product. This will enable you to demonstrate a
oad knowledge of cu
ent issues
in buye
consumer behaviour.
Assessment Instructions
You are required, as an observer, to attend two shopping trips with a family member or a friend. During
the first trip, you are required to observe how your family member or a friend buys ‘convenience’ products:
these are products that are inexpensive and usually requires a minimum amount of effort on the part of
the consumer to select and purchase it. Whereas during the second trip, you are required to observe
how your family member a friend buys ‘shopping’ products: these are products that are usually more
expensive and are purchased occasionally and consumers are more likely to compare several options to
assess quality, cost, and features before making a purchase.
Based on your observation from both of the above shopping trips, you are required to write a reflective
analysis in which you must consider theories and concepts related to consumer behaviour discussed in
weeks 1 to 4. More specifically, you must reflect on the following aspects:
• Provide a concise overview of the shopping trips and which products were purchased by your
family member or a friend.
• Identify, reflect and compare motivational factors for the purchase of both shopping trips.
• Identify, reflect and compare on the type of involvement and resources that consumers typically
use to buy these products;
• Identify, reflect and compare exposure, perception and stimuli elements that influenced your family
member or a friend to buy these products.
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be
subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan
Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
As this is a reflective analysis, you are required to use at least 6 sources of information that are
eferenced (both In-text and end text) in accordance with Kaplan Harvard Referencing Style.
Assignment Submission
This file must be submitted as a ‘Word’ file to avoid any technical issues that may occur from inco
ect
file format upload. Uploaded files with a virus will not be considered as a legitimate submission. Turnitin
will notify you if there is an issue with the submitted file. In this case, you must contact your workshop
facilitator via email and provide a
ief description of the issue and a screenshot of the Turnitin e
or
message.
You are also encouraged to submit your work well in advance of the deadline to avoid any possible delay
with the Turnitin similarity report or any other technical difficulties that may occur.
Late assignment submission penalties
Penalties will be imposed on late assignment submissions in accordance with Kaplan Business School
“late assignment submission penalties” Policy.
Number of
days
Penalty
1* - 9 days 5% per day for each calendar day late deducted from the total marks
available
XXXXXXXXXXdays 50% deducted from the total marks available.
After 14 days Assignments that are submitted more than 14 calendar days after the
due date will not be accepted and the student will receive a mark of zero
for the assignment(s).
Note Notwithstanding the above penalty rules, assignments will also be given
a mark of zero if they are submitted after assignments have been
eturned to students
*Assignments submitted at any stage within the first 24 hours after the deadline will be considered to
e one day late and therefore subject to the associated penalty.
For more information, please read the full Policy via https:
www.kbs.edu.au/about-us/school-policies
https:
www.kbs.edu.au/about-us/school-policies
Assessment Information
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be
subject to copyright under the Act. Any further reproduction or communication of this material by you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan
Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
Important Study Information
Academic Integrity Policy
KBS values academic integrity. All students must understand the meaning and consequences of
cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy.
What is academic integrity and misconduct?
What are the penalties for academic misconduct?
What are the late penalties?
How can I appeal my grade?
Click here for answers to these questions:
http:
www.kbs.edu.au/cu
ent-students/student-policies/.
Word Limits for Written Assessments
Submissions that exceed the word limit by more than 10% will cease to be marked from the point at
which that limit is exceeded.
Study Assistance
Students may seek study assistance from their local Academic Learning Advisor or refer to the
esources on the MyKBS Academic Success Centre page. Click here for this information.
http:
www.kbs.edu.au/cu
ent-students/student-policies
https:
elearning.kbs.edu.au/course/view.php?id=1481
COMMONWEALTH OF AUSTRALIA Copyright Regulations 1969
This material has been reproduced and communicated to you by or on behalf of Kaplan Business School pursuant to Part VB of the Copyright Act 1968 (‘Act’). The material in this communication may be subject to copyright under the Act. Any further reproduction or communication of this material
y you may be the subject of copyright protection under the Act. Kaplan Business School is a part of Kaplan Inc., a leading global provider of educational services. Kaplan Business School Pty Ltd ABN XXXXXXXXXXis a registered higher education provider CRICOS Provider Code 02426B.
MKT301 Assessment 1 Marking Ru
ic – Reflective Analysis 30%
Marking Criteria F (Fail)
0 – 49%
P (Pass)
50 – 64%
C (Credit)
65 -74%
D (Distinction)
75 – 84%
HD (High Distinction)
85 -100%
Reflection
__/30 marks
You provide a superficial
eflection and insights or
no reflection and/or
insights of the two
different types of buying
ehaviour were provided.
Your reflection and insights
into the two different types of
uying behaviour are
somewhat detailed.
Your reflection and insights
into the two different types of
uying behaviour are mostly
detailed.
Your reflection and insights
into the different types of
uying behaviour are
detailed.
Your reflection and insights of the
two different types of buying
ehaviour is well detailed.
Theory Application
__/40 marks
You identify and apply
minimal or none of the
elevant consumer
ehaviour theories and
concepts from weeks 1 to
4.
Your analysis identifies and
applies some of the relevant
consumer behaviour theories
and concepts from weeks 1
to 4.
You identify and apply most
of the relevant consumer
ehaviour theories and
concepts from weeks 1 to 4.
You clearly identify and
apply all of the relevant
consumer behaviour
theories and concepts from
weeks 1 to 4.
You concisely identify and apply all
of the relevant consumer behaviour
theories and concepts from weeks 1
to 4.
Gramma
Spelling
__/10 marks
Spelling and/or grammar
is consistently inco
ect,
impacting on the flow and
eadability of your
eflective analysis.
Even though grammar and
spelling are an issue, they do
not detract very much from
the readability of your
eflective analysis.
Mostly co
ect grammar and
spelling are very good but
with occasional e
ors.
E
ors in grammar and
spelling are rare.
Co
ect grammar and spelling
throughout the reflective analysis
with no obvious e
ors.
In-text Citations
and Referencing
__/10 marks
The reference list is
mostly inco
ect or non-
existent.
The reference list adheres to
Kaplan Harvard Referencing
Style, with major e
ors.
The reference list adheres
to Kaplan Harvard
Referencing Style, with
minor e
ors throughout and
the occasional major e
or.
The reference list adheres
to Kaplan Harvard
Referencing Style, with only
the occasional minor e
or.
The reference list adheres to Kaplan
Harvard Referencing Style, with no