Hi team,Please see two attachments with instructions.Company to use - Continental Tyres AustraliaDepartment - MarketingPosition - Marketing ManagerThere are 3 sections - Each section requires 500...

Continental Tyres- Marketing Manager        1
Name of the student:
Name of the institution:
Roll No:
Date of submission:
Contents
Organisation Description    3
Industry Name    3
Products or services offered    3
Strategic Goal    3
Organisational values    4
Does it support Professional development?    4
Your Team/Department    5
Description of Department    5
Purpose    6
Objectives    6
Desired Role    7
Purpose of the role    7
Key Performance Indicators of Role    7
Qualifications required for the role    7
Skills and Knowledge required    7
Technical skills    7
Behavioural characteristics    8
References    9
Organisation Description
Industry Name
The organisation is in the Automotive Industry and the ru
er industry as well. The organisation is originally a German organisation, and has
anches in many parts of the world.
Products or services offered
The main products or services that are offered by the organisation include tyres,
ake systems, automotive safety, interior electronics, tachographs, powertrain and chassis components and other parts that are required in the transportation and automotive industry. The products offered by the organisation are crucial, since the products are one of the main components that provide safety and fulfilment in the automotive industry (Marshall, 2014)
Strategic Goal
There are 7 strategic goals of the organisation, which include:
1. Value Creation: The value of the organisation should be increased by 20% in the next quarter, in order for the company to have more value.
2. Regional Sales Balance: The organisation aims to be independent from individual sales market and also to balance the economic fluctuations out. This can be achieved by ensuring that the local sales increase in the next quarter.
3. Top Market Position: In terms of customer focus, quality and market share, the organisation aims to become one of the top three in terms of the marketing positions for all companies in the industry. In this regard, half the portfolio of the organisation is dedicated to 20 of the world’s fastest growing products, which is why the organisation will reach the top 3 market positions very soon (Royle and Laing, 2014).
4. In the market for the market: This means that one of the main gaols would be a high degree of localizations.
5. Balanced Customer Portfolio: The organisation wishes to remove the dependence that it has on the automotive industry, and have a balanced customer portfolio.
6. Technological Balance: The organisation wishes to have a portfolio that is a combination of established and pioneering technologies.
7. Great People Culture: The organisation wishes to have an atmosphere of trust, organization and personal responsibility in every department within Continental tyres.
Organisational values
1. Trust: Trust is one of the basic requirements and demands of the organisation, and from the organisation. Continental Tyres deals with tyres for automobiles, which is a large industry. If there is no trust in the company, the tyres that are produced by the organisation would not sell, which is why the organisation has ensured that they trust their employees as well.
2. Passion to Win: Competition is something that every organisation in the modern world has to give. This means that for the...