The assessment task requires you to search and locate five (5) sources in total that will be...

Question

The assessment task requires you to search and locate five (5) sources in total that will be useful
for completing your proposal and report for Assessment 2a and 2b.
At least three resources must be from reliable academic sources, such as academic journals. The
other sources can come from media sites, books, magazines, websites, YouTube and Tedtalks.
These resources must relate to your topic, which is on implementing a digital communication
strategy within an organsiation. Therefore, it is important that you have thought about what
type of strategy you wish to focus on before you start your research. If you are doing this in a
group you must all agree on the topic, but the research is conducted individually.

David · Accepted Answer

Name of the resource 
Using Social Media to Communicate in the Workplace
Type of resource
Social networking sites such as Facebook, Yammer, Twitter, LinkedIn and Company blogs.
Write a brief summary on each of your resources justifying why you think they will be beneficial to your report.
Within a business sphere of augmented expectations, globalization along with the rising impact of social media and networking, corporations need to discover new ways of engaging their workforce for solving their highly pressing problems (Flor, 2000). Utilizing social media for business offers several outlets not just for attracting attention to the important messages, but also for creating an atmosphere of collaboration intended towards enhancing business. Social media persists to progress like an efficient corporate communication means (Casalo et. al., 2008). Companies that are effective with communication very well understand way of delivering their messages in manner staff members would absorb as well as retain them. Moreover, from Yammer to Facebook to LinkedIn and many others, corporations are performing more with social media internally as compared to ever before. Additionally, companies need to communicate the same message on several different channels for it to attain attention. The companies should survey staff members– whether that is formally or informally – for discovering what is actually work (Arabie and Yoram, 2010). Moving ahead, making use of social media networks for communicating with staff members makes it quite simpler than ever for providing information in real time on platforms, which the staff members are already utilizing and which can be easily accessed on all the devices (Cover, 2016). Further, social media could be utilized for staff communications: 
1. Facebook Pages
The companies could place regular organizational communications through in form of notice on their Facebook page (Patterson, 2008). For the reason that they are in contact with the staff members, they utilize Facebook for sending out a notice related to the meetings, approaching deadlines and others. The companies could also make use of the platform for asking staff members to put across the word.

The assessment task requires you to search and locate five (5) sources in total that will be useful for completing your proposal and report for Assessment 2a and 2b. At least three resources must be...

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