Hi , i have attached the brief and report , please read them carefully . I need PART -B only . We as a group have come up with a route for Qantas from Brisbane to Hobart(Tasmania). i think their is...

BIZ304 Business Consulting Project        1
BIZ304 Business Consulting Project
Part B: Research Report
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Contents
BIZ304 Business Consulting Project    1
Part B: Research Report    1
Overview    2
Business opportunity    3
Collaboration with stakeholders for domestic project 2019-22    4
Client orientation and professionalism    5
Public relations consultancy experience    6
References    7
Overview
Qantas airways is the third largest company in the Airline Industry, nicknamed as the flying kangaroo. It has more than 65% of the share in the Australian domestic market and around 15% of the passengers fly on domestic and international destinations. Various subsidiaries are also associated within Australia underlying the Qantas link. Jetstar Airways is owned by Qantas, that operates on domestic and international routes within New Zealand and Australia. The following assignment focuses on the need to build up a new air route on the domestic front which will eventually enhance company profits and customer satisfaction. Discussion on building strategies in order grow our market share, which includes a comprehensive 3-year plan shall also be highlighted. The main reason behind drafting this assignment is to develop a bigger market for the company (Aron Neilson, 2013).
Business opportunity
Qantas is an eminent player in the airline industry. However, it continues to strive to enhance and expand its market share and gaining overall profits. It has an extensive domestic route operating across 55 destinations. Jetstar Airlines, which is a low-cost airline, also functions under the Qantas airline industry. As discussed about the route from Brisbane to Hobart, there are only two flights offered by Jetstar airways. For a great business opportunity, Qantas requires to design a new plan for this route which would procure great market share and immense customer satisfaction. Survey states that Qantas airways stands at the second position in drawing revenue annually. The three most essential factors need to be incorporated for the domestic plan 2019-22(Baxter, Srisaeng & Wild, 2018).
· Engagement of the community
· Promoting sponsors and eco-friendly industry
· Collaboration with the alliances
Identifying routes – Survey of 2018 states that the busiest airports are Sydney followed by Melbourne with an average of 2.35 million passengers travelling to and fro. The air traffic for these airports’ accounts for a larger percentage. Brisbane has comparatively low air traffic with around 1.40 million passengers travelling to and fro. If a new route is identified from Brisbane, it will be comparatively easier for the passengers to commute and a strategy can be designed for a route from Brisbane to Hobart. The 2012 campaign ha help the company procure great profits with launching of digital marketing strategy and more online communication with the passengers (Kitching & Rouse, 2016).
Identifying the target market – Jetstar is a low cost-based airline, presenting minimum fare charges on the operational routes. Though, it is seen, that they don’t provide additional benefits like meals etc, a minority of passengers might take other alternatives to...